Brafton Leadership

Tom is an entrepreneur specializing in building content marketing, marketing technology and information services businesses. Over the last 15 years he has co-founded a group of companies that today are North America, the UK and Australia’s leading content marketing agencies, employing hundreds of professionals worldwide.

A co-founder of Brafton, William has been responsible for the strategic financial operations of the business since 2008. As the company diversifies its product ranges and expands into new geographical markets, his role remains to ensure that the business continues to operate on sustainable foundations. A graduate of Cambridge University, he holds a PhD from Essex Business School, and is a Fellow of the Higher Education Academy.

Stewart is responsible for evolving and revolutionizing Brafton’s internal and external software offerings and platforms, as well as providing industry-leading consultancy and integration to Brafton’s clients. As a software entrepreneur, Stewart has taken many digital and software-based content, research and marketing businesses from inception through to commercial and technological success, including developing one of the first online web-applications in the late ‘90s.

Adam is responsible for Brafton’s commercial and client strategy teams globally. He has been working in content marketing for 20+ years, during which time he established Brafton’s operations in APAC and EMEA. Adam has hands-on experience of every aspect of agency life from leading creative teams to driving growth strategies. He speaks at industry events and is a regular contributor to our blog.

Azlan brings 9 years of accounting experience to his role as Financial Controller, overseeing Brafton’s accounting department. Joining Brafton as an accounts receivable specialist, Azlan now directs all accounting operations for both Brafton and our Australia-based sister company, Castleford. Azlan’s keen financial acumen and attention to detail help manage the inherent complexities that come with operating one of the world’s leading content marketing agencies.

Dave oversees Brafton’s Project Management, Consulting and Promotions & Engagement teams, working with clients and Brafton’s internal content marketing experts to ensure operational excellence across the business. Before taking on the role of Chief Services Officer, he broke ground as one of the company’s original project managers and served as the Vice President of Services and Director of Project Management. Dave’s commitment to quality continues to push Brafton teams to stay ahead of content marketing best practices and produce better results for our clients.

With over 10 years experience in digital marketing, Tricia leads our NA & EMEA client strategy teams. Tricia is responsible for ensuring our client services team provides an excellent experience to our clients which includes understanding and delivering on our clients’ goals. Tricia is constantly working to understand ways to improve and innovate our client approach.

Chris began his Brafton career as a Content Writer and now oversees the company’s global Editorial department. With over 10 years of content marketing experience, Chris is dedicated to ensuring the copy Brafton’s in-house writers create exceeds clients’ expectations. In addition to supporting the development of client strategies, Chris collaborates with the department’s Editorial Managers to ensure content training and policies keep up with a continuously evolving industry.

As the global VP of Sales Operations for Brafton, Ryan Collier is responsible for pushing high-converting opportunities to our sales team for optimal sales results. With over 17 years experience in the industry and almost 15 years with Brafton, Ryan has helped Brafton scale to its current status as the largest and most effective content marketing agency across the globe. Ryan is also actively involved in assisting clients with their marketing and sales operations related tasks specific to strategy and implementation. When Ryan’s not working, he’s spending time with his kids- Cam and Ellie, or worrying about how the New England Patriots can get back to their winning ways.

Deryk is responsible for both the ongoing development and maintenance of many of Brafton’s proprietary software. He also guides and oversees clients’ website development work in multiple local businesses, including entertainment companies. Self-taught and with over 20 years of experience in the industry, he has a front-row seat to many of the industry’s leading emerging technologies.

Rachel oversees Brafton’s global Project Management Department, working closely with internal teams and company leaders to develop and refine the policies and processes that enable Creative Production Project Managers to deliver exceptional service in the client experience. With a background in editorial and management, a passion for producing quality work and a strong desire to exceed client expectations, she is well-positioned to advocate and lead for the continued evolution of Brafton’s Project Management services.

Jeremy joined Brafton in 2011 following a diverse career in professional athletics, writing, and human resources. During his tenure, he has grown with the company from writer to trainer to directing human resources and people operations. A graduate of UMass Boston, he now leads Brafton’s recruitment and staff development efforts, working with the Executive team to drive constant improvement among teams and across the company’s suite of products and services.

Molly Ploe is Director of SEO & Demand Gen at Brafton. With a degree in journalism and 8+ years of marketing experience, she aims to help other marketers collect information and organize it in useful ways that help them achieve their goals.

Dominick Sorrentino, Brafton’s Brand & Product Director, is a writer who accidentally learned to love marketing. He specializes in brand messaging, sales-enablement content and web analytics. When he isn’t thinking about things like “reach” or the English language, you’ll find him playing guitar, on a walk with his dog, or traveling the world — always with a belly full of the finest coffee within a 5-mile radius. He promises he’s not as pretentious as he sounds.

With over 30 years of experience in branding and strategy, Ken is a seasoned leader in the creative industry. He currently heads an international team of Senior Designers who are renowned for their exceptional skills in branding, UX design, illustration, and digital content creation. Known for his award-winning creativity, Ken consistently brings a high level of expertise to each client project, ensuring its success by aligning it with the client’s strategies and goals.

As the Senior Production Operations Director, Alex oversees a team of project managers in the APAC region and works closely with creative production to support PMs on the management and delivery of quality content. With 7+ years of experience in marketing and a diverse background in PR, operations and writing, Alex is committed to delivering high-quality, strategic content to Brafton clients and helps to streamline workflows and processes across project management. Outside of the office, you can find her on the soccer pitch playing in multiple leagues across LA, traveling or spending time with her friends and family.

Philip Weafer is Brafton’s global Director of SEO based in Ireland. He has a full decade (and counting) of digital marketing experience to his name. He’s a big sports fan with a keen interest in teams across multiple countries and competitions. During his free time, he (attempts) to play golf and other sports socially to an impressively average standard.

Sam started her Brafton career as a Social Media Strategist and now oversees the global social department. As the Director of Social Media at Brafton, Sam is responsible for leading the team of Social Media Strategists in developing and executing effective organic and paid social media strategies that drive results for our clients. Outside of the office, you’ll find Sam spending time with her friends, lifting at the gym, and traveling.

What started as a passion for capturing and telling stories has turned into a 15-plus-year career in video marketing. AJ is our Senior Creative Director of Video, responsible for leading our award-winning motion graphic and videography teams. Having worked with large corporations to start-up production companies, AJ brings a diverse set of skills and perspectives when it comes to video content creation that drives results.

Eric Bush is Brafton’s global Director of Paid Search. He is the go-to person for PPC questions and strategy across the business. When he’s not creating his next great proposal for one of our clients, he’s dedicating his time to his wife and four children (two adopted from South Korea). He can also be found hiking, playing video games and following both international soccer and American football.