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Writing an eBook: What You Need to Know

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Writing an eBook is a great way to kick-start your lead generation campaign. Here’s how to begin.

8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)

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Explore the role of podcasts in engaging new segments and why they’re a powerful tool in today’s content landscape.

How To Write Long-Form Content

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Intimidated by long-form content? Don’t be. It’s a valuable part of any effective content strategy. Read on for tips and tricks for writing long-form content from start to finish.

When Content Marketing and Design Align: Magic Happening in These Examples

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Visual elements can be game-changers for your content marketing collateral.

4 Copywriting Skills You Need to Succeed (Infographic)

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Effective copywriting skills can help grow your audience. But they can’t stand alone; companies need content marketing to boost their copy’s visibility.

The Essential Digital Marketing Buzzwords Guide

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When the bots overtake us, will they create better marketing buzzwords than we could have imagined?

White Paper vs. eBook: What’s the Difference? (Infographic)

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Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

18 Types of Written Content: The Only Guide You’ll Ever Need (eBook)

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Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.

How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]

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Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.