32 percent of users who see mobile ad content eventually convert on desktop
New data from Facebook shows that one-third of all mobile ad views yield conversions much later on desktop computers.
New data from Facebook shows that one-third of all mobile ad views yield conversions much later on desktop computers.
Facebook continues to give marketers and page administrators with more data that helps quantify social marketing campaigns.
Email marketing might be one of the best tactics for reaching customers, but Gmail is making it easier for them to unsubscribe.
The latest updates to Twitter – hashtag definitions and Tweets embedded within Tweets – makes it even easier for brands to launch social marketing campaigns.
Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.
LinkedIn makes itself even more valuable as a social media marketing tool with a revamped mobile/desktop experience.
Written content and social media help brands find new customers, but video marketing is what takes companies’ online efforts to the next level.
Marketers who take for granted that most of their target audience is browsing social media on desktop computers, take notice. The latest numbers from Facebook indicate about 400 million users […]
After 10 years and billions of users, Facebook is still the biggest driver of social referral traffic – and an invaluable tool for content marketers.