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32 percent of users who see mobile ad content eventually convert on desktop

sep

New data from Facebook shows that one-third of all mobile ad views yield conversions much later on desktop computers.

New metrics make Facebook Events even better content marketing tools

sep

Facebook continues to give marketers and page administrators with more data that helps quantify social marketing campaigns.

Gmail makes email unsubscribing easier & says it’s good for brands

sep

Email marketing might be one of the best tactics for reaching customers, but Gmail is making it easier for them to unsubscribe.

Tweets within Tweets and hashtag definitions give Twitter two social marketing wins

sep

The latest updates to Twitter – hashtag definitions and Tweets embedded within Tweets – makes it even easier for brands to launch social marketing campaigns.

Social marketing reach goes beyond Twitter’s 271 million active users

sep

Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.

Social marketing just got easier on revamped LinkedIn mobile profiles

sep

LinkedIn makes itself even more valuable as a social media marketing tool with a revamped mobile/desktop experience.

YouTube overtakes Facebook as the web’s biggest social network

sep

Written content and social media help brands find new customers, but video marketing is what takes companies’ online efforts to the next level.

400 million Facebook users are mobile-only, so social marketers must streamline UX

sep

Marketers who take for granted that most of their target audience is browsing social media on desktop computers, take notice. The latest numbers from Facebook indicate about 400 million users […]

Looking to drive referral traffic? Facebook is still social marketing king

sep

After 10 years and billions of users, Facebook is still the biggest driver of social referral traffic – and an invaluable tool for content marketers.