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Intensive email marketing ‘can damage brands’


Email marketing must be carefully conducted in order to avoid damaging a company’s brand, a new report has warned. New York-based firm Zrinity – which provides servers for email marketing […]

SEO ‘levels the marketing playing field’


As many larger firms begin to make use of the increasingly popular tactic of search engine optimization (SEO), smaller organizations should question why they are not benefiting from the approach, an e

Web 2.0 offers firms “publishing power”


Because of Web 2.0, companies have more "publishing power" than ever before, an expert has asserted.

Industry commentator Gary Smith made his statements in an article for online mar

Generic keywords ‘not always best’


It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.

Scott Buresh, chief executive officer of search engine optimiz

RSS ‘good at boosting traffic’


RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted. Derrick Carpenter, writing for online promotions […]

Social media ‘is a powerful marketing tool’


Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims […]

Online buzz for presidential nominees


The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated […]

Search marketing ‘best tool for driving sales’


More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer […]

Mobile marketing to reach $24bn by 2013


The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms […]