Visitors flee boring websites – Video content increases dwell time 6x

Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.

Want 101 percent more traffic? Commit to a content strategy

Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

It pays to keep a close eye on analytics – a 404 error recovery story

Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

Picture perfect: Why visuals are worth 35 percent more pageviews

Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.

Content readers are 566 percent more likely to convert

People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

Bad layouts can kill content marketing ROI: Small changes, big impact

Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.