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See the latest content marketing guidance from our blog:

See the latest content marketing
guidance from our blog

As marketers and as humans, we’re in this together.

Content marketing in a crisis: Do’s and don’ts

Understanding what not to do is often far more crucial than what to do when...

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Another week, another round of companies that keep on giving

For the past few months – which have arguably been the hardest of this pandemic...

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Tips to help you nurture creativity in quarantine

What do you do when your usual sources of inspiration suddenly go away, but all...

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Status check: What should marketers be doing as we start...

As most governments ease lockdowns, businesses are eager for the opportunity to earn some much-needed revenue.

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3 enlightening marketing campaigns that came out of a crisis

If you’re feeling a little fatigued right now, you’re not alone.

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How ‘not’ to write your emails during a global crisis

Like everyone else, marketers are just trying to survive and get through COVID-19.

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How to use your free time to become a better digital marketer

Online marketing is a young enough space that its pioneers are still actively shaping the industry.

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These businesses are giving away free or discounted virtual-conference services...

If there are two things most businesses need right now, it’s new leads and an affordable way to get them.

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Should you bother with keyword research right now?

Keyword research is a fundamental aspect of search engine optimization.

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How to host a virtual conference on a shoe-string budget

From big trade shows like IBM’s Think Digital, to webinars, to cozy Google Meet sessions...

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For these small businesses, kindness is immune to COVID-19

If there’s one positive take away from everything that’s happened in the past few months,...

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Read this before reallocating any marketing spend

Organizations have had to make many hard decisions over the past couple of months.

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Answers to your top marketing questions right now

As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we...

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Digital content and charity meet halfway in this week’s roundup...

Some of the marriages between digital content and charity of late have been bizarre.

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Survey results: How marketers are changing their activities in response...

To put it mildly, a lot has changed very quickly in the past month for...

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3 of the best types of content to create through Q3

A lot of things are up in the air right now, and probably will be through Q2, and possibly into Q3.

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Constraints probably make you a better marketer

Have you ever sat down to eat at a restaurant and the waiter brought you...

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How to ‘be helpful’ first in a rapidly changing marketing...

A lot of marketers are scratching their heads wondering how they can add value to...

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Opinion: Are we really forever changed by COVID-19?

If you Google “can people change?” you’ll be rewarded (or cursed) with 7.

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How to communicate with your clients right now

You know the saying about picturing people in their underwear to feel less nervous during...

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Ingenious ways businesses are responding to this pandemic

The past few weeks have been like the Twilight Zone for a lot of people, if not a complete horror show.

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Tips for rerouting your trade show spend during the quarantine

You could probably hear a pin drop in Madison Square Garden right now, or a mouse squeak at Wembley Stadium.

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Weekly Roundup: A handful of businesses and a whole lotta...

Forget leather jackets and sunglasses – scrubs and lab coats are now badass, and pediatricians...

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How technology and digital content connect us in our new...

To say that things have changed recently would be a gross and ridiculous understatement.

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Social during a public health pandemic: Some tips, guidance and...

Right now, we as a global community are facing a pandemic the likes of which many of us have never seen before.

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Weekly Roundup: 3 companies lending a helping hand right now

There’s been a quote being shared a lot recently that I’ve really come to like.

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How to do ethical marketing during the coronavirus quarantine: A...

Does it feel like you’re walking on eggshells right now? On one hand, you want to...

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Why businesses should use digital marketing during difficult times...

The world has come to a virtual standstill in response to the novel coronavirus: Governments...

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How to identify and cater to the new content needs...

Coronavirus is undoubtedly affecting your audience in some way or another.

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6 marketing missteps to avoid during a crisis

Every marketing professional across the globe is currently faced with an unprecedented challenge.

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10 content marketing ideas for the coronavirus lockdown

Coronavirus is an unprecedented public health crisis that is quickly becoming an unprecedented economic crisis.

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How to work from home (A guide for beginner and...

Whether you’ve been a digital nomad for many years, always dialing in from a new...

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What to expect from Brafton content marketing during COVID-19

During this challenging time, there’s no shortage of uncertainty.

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Find additional resources on The Content Marketing Blog.

More helpful resources on content marketing during COVID-19:

More helpful resources on
content marketing during COVID-19:

SURVEY: Are you changing your approach to
content marketing as a response to COVID-19?

View Survey Results

A letter from our CMO

A letter from our CMO

We spent time thinking about who we want to be in a situation like this. The only
answer that felt right to us was to be a helpful resource to our readers.

And we’re in a unique position to provide those resources; we have a team full of
great writers, marketers, social media, SEO and video experts who mainly work
from home.

We are perfectly set up to create helpful guides on how to work from home, stay
productive, keep your marketing going, keep your SEO going, and stay positive.
We’re going to regularly share some helpful stuff with you, and ask for your
collaboration from time to time.

If you have any questions or fears that you want us to address, please email us at
info@brafton.com at any time.

We’re here with you, as people and a helpful resource, not a faceless organization.

Jeff