eBook Formatting and Design Services

How eBooks Drive Marketing Success

Your business can capitalise on the benefits of eBooks by partnering with an agency that manages the full process, from eBook cover design, copywriting, publishing, eBook launch and everything in between. eBooks are recommended for organisations seeking to:

• Engage readers with a dynamic, visual form of content.
• Nurture mid-funnel readers toward becoming warm leads and eventual customers.
• Enhance their brand image through expert graphic design and formatting services.
• Create lead generation assets that collect contact information.
• Convert existing marketing collateral into a more scannable and visually appealing eBook format.
• Round out their marketing strategy collateral that can be featured across multiple channels, such as email, social media and company website.

Brafton’s eBook marketing services can support your funnel and deliver tangible ROI consistently.

eBook Formatting à la Carte

Brafton can author and design an entirely new eBook. Alternatively, clients can leverage our proofreading and editing services to help polish existing copy.

Either way, creating an eBook from scratch with your Brafton creative team isn’t always necessary. If you already have copy ready to be transformed into an eBook, you can utilise Brafton eBook formatting services to provide your text with a sophisticated, easy-to-read layout that shows your brand in a polished, professional light. This includes graphic design additions and updates to the full layout of the eBook, from the interior formatting of all internal pages to optimising the eBook file format itself to ensure it’s shareable, accessible and trackable on platforms across the web.

Just send over your existing content in a Word document or other text format, and your Brafton graphic designer will pick up at layout. These enhanced eBooks will be updated or reformatted in Adobe InDesign.

Whether the eBook copy is created by our writing team or in-house, gifted graphic designers are on hand to apply industry best practices, incorporate specific design preferences and implement existing brand guidelines, including company colours and logos.

eBook Design From Scratch

If you’re seeking a new, customised eBook, your Brafton creative team will work with you to generate an appropriate topic, outline the text, interview subject matter experts, research authoritative industry sources and write high-quality copy designed to inform and engage your target audience.

Every Brafton eBook is customised with specific commercial goals in mind, with client feedback and preferences incorporated into the text every step of the way. Once the copy is approved, the eBook is brought to life by the creative team’s dedicated graphic designer.

Brafton’s comprehensive in-house design service collaborates internally and with your marketing team to arrive at eBook cover and interior formatting options that maximise the value of the copy and enhance the overall first impression readers receive after downloading.

eBook Design Process

Working alongside your content writer, Brafton graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to gain a better sense of the specific topic, following up with the creative team and client with any questions. From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various templates and themes for their eBooks based on the topic, associated keywords and any appropriate imagery. Your existing visual branding is taken into account, and any relevant collateral is collected for inspiration and to ensure consistency.

Brafton graphic designers also consider how the eBook will fit into your current content marketing strategy, as well as how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, as well as specific colour schemes and fonts, often provide the initial foundation of the eBook.

After themes and art styles are determined, designers work to establish a general layout for the eBook. This includes considerations such as cover pages, tables of contents and other basic presentation and arrangement factors. Using cutting-edge design software, Brafton’s creative team is also able to include interactive digital elements within the eBook to increase engagement and assist with asset navigation.

Once the eBook is fully laid out, complete with finished fonts, colours, illustrations, photographs and interactive design components, it is provided to the client for final approval. All feedback and any last-minute editing requests are incorporated into the eBook to create the final product.

eBook Design Best Practices

From cover design to contact page, effective eBooks are created with content marketing best practices in mind. During the formatting and design process, the Brafton creative team works to ensure proven guidelines are followed, including using minimal text on each page and ensuring the visual design of the eBook supports both your storytelling and commercial objectives.

Writers and designers collaborate to balance insightful, impactful text with imagery and appealing design elements. While client-provided designs can be implemented easily, designers strive to create custom, one-of-a-kind imagery to better establish thought leadership on the part of the client. These take the form of unique ebook cover design, illustrations, icons, charts, graphs or other visual design options. Various art styles are available, from more illustrative arrangements to photo-realistic compositions. Your creative team will work to offer a variety of options based on client preferences and audience appeal.

Once completed and approved, Brafton content marketing strategists assist with eBook publishing. Our experts will help you determine which channels to publish on, and in what file format. After we upload the eBook files, we can begin promoting the asset to maximise conversions. This is accomplished through the creation of customised eBook calls to action.