Twitter as a search engine threat is ‘overblown’
When Twitter recently announced it would be making adjustments to its search function many people noted that it might mean the micro-blogging service could rival other search engines, but industry exp
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Google to unveil ‘rich snippets’
Earlier this year Google announced changes to the snippets users see on search engine results pages (SERP), and now the search giant says it will be introducing "rich snippets" to help searc
Will new Google features change SEO?
In the world of search engine optimization (SEO) number one ranking is the goal of most organizations, but new features from Google may have some wondering exactly where the top ranking is most important. Yesterday Google unveiled a number of new features at its Searchology event which, if embraced by users, could have an impact… Read more »
Organizations going to extreme lengths for online marketing
If there is any question about the importance of online marketing and social media today, one need only look at the dramatic lengths some organizations are going to in hopes of gaining visibility thro
Small businesses missing an opportunity with SEO
The internet is often thought of as the great equalizer as it can often level the playing field for some small businesses, but in order for it to work entrepreneurs need to get involved by using tools
Will Google outage force users to other search engines?
Google confirmed that a variety of its services experienced outages today due to an error which it says caused a "traffic jam," but could today’s outage drive some people to other search eng
Nonprofits see benefits from online marketing
When people think of online marketing they typically envision corporations and small businesses using online tools to sell products and services, but it turns out some nonprofits are using online mark
Paid search traffic falls at the expense of SEO
New statistics show that the amount of people clicking on paid search listings is dropping as organic traffic is increasing which makes proper search engine optimization (SEO) more important than ever. According to online analysis company Hitwise, for the four week period ending May 9, 2009, paid search traffic made up 7. 25 percent of… Read more »
Drop in paid clicks may benefit SEO
Recent data from comScore finds that although total search queries continue to increase, paid search clicks are not keeping pace, which may make it more important for companies to consider search engine optimization (SEO). Gian Fulgoni, chairman and co-founder of comScore writes that search engine queries have risen 68 percent in the last two years,… Read more »
Does social media increase SEO?
Many people and businesses are touting the use of social media to increase a company’s search engine optimization (SEO), but at least one expert says the organizations would be better to stick with "traditional SEO." In a recent interview with Econsultancy, Warren Cowen, CEO of search engine optimization (SEO) company Greenlight, says that although it… Read more »