Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Many companies have forecasted that online marketing will continue to grow to the detriment of traditional marketing outlets, but a new study from Forrester Research shows just how drastic the shift will become. Forrester expects the total online marketing spend to increase from $23 billion last year to almost $55 billion by 2014 – with… Read more »
It would appear there is a growing interest from websites looking to create original content as one job site finds that businesses looking to hire people who can provide that content and search engine optimization (SEO) is increasing. According to the May Online Work Index from online work jobsite Elance, a growing number of companies… Read more »
The internet is littered with websites related to people in the hunt for a new apartment, but even in this recession one website says it has seen a traffic boost in the last six months with help from
An apparent internal oversight at one newspaper may have shed some light on news organizations’ attempts to draw in readers with search engine optimization (SEO). An article which ran on the Atlanta Journal-Constitution’s website on Saturday appeared to have been updated again today with the keywords for the piece visible to the public. Although the… Read more »
It’s no surprise that web startups implement online marketing from the beginning of their existence, but one construction company has shown that even a firm that’s over a century old can get into the
When companies begin using search engine optimization (SEO) and original content to boost their website traffic they often decide to go heavy on dense keywords, but experts say that’s the wrong approach. Jane Sumerset says this type of keyword-heavy copy tends to make it difficult for the reader and can actually do the opposite of… Read more »
A growing number of businesses have begun using Twitter over the last year but soon they may need to worry about Twitter search engine optimization (SEO) just as much as they worry about it for their own websites. According to a report this week from CNET, Twitter will be adjusting its search function in the… Read more »
It appears that Google is set to make a change to its algorithms after some recent black hat search engine optimization (SEO) attacks have resulted in the manipulation of search rankings. In recent weeks, cybercriminals have used black hat search engine optimization (SEO) techniques targeting people searching for major automobile companies including one with more… Read more »
Although companies have been onboard the search engine marketing bandwagon for some time, it has taken a while to have them try search engine optimization (SEO), but according to one expert that is changing. In the ongoing economy, many companies are looking for a competitive edge while still keeping their solutions at a low cost…. Read more »
Although Google is still the 800-pound gorilla in the world of search, it appears that the search engine landscape is about to get more crowded, which could mean more work for companies using search engine optimization (SEO). By now most people in the industry are aware that Microsoft is poised to make a big push… Read more »