Why PPC?

PPC ads are highly visible. A strategic PPC campaign can boost brand awareness, generate new business leads and contribute to higher conversion rates.

On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies and search engine optimisation (SEO) planning as well as creative copywriting and website UX design.

When you work with Brafton’s PPC consultants, you own your PPC accounts and we’ll take responsibility for strategy, implementation and management. You’ll benefit from our experience and expertise with a data-driven approach to decision making.

ppc ads

75% of web users say PPC ads
make it easier to find what
they’re looking for.
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PPC advertising is essential to your digital marketing strategy

Approximately 75% of web users say PPC ads make it easier to find the information they’re looking for, and 49% regularly click on ads in search results.

Considering the positive impact PPC campaigns can have on your organisation’s digital marketing strategy, they should be an integral piece of your customer outreach.

Whether your goal is to spread awareness of your brand, drive traffic to your product pages or reengage previous site visitors, PPC consultants can help you get there. At Brafton, our Promotions and Engagement Team provide your PPC management with support, shared expertise and responsive strategies.

Our PPC consultants understand audience engagement

These days, it takes an average of seven touches to generate a viable sales lead. Getting
to that level of familiarity – while making sure each interaction is a positive one – is a big
challenge for marketers.

PPC consultants understand how to approach prospective customers at each stage of the
buyer’s journey. Using intent-based keywords, data-driven bidding strategies and SEO best
practices, consultants enable brands to make deeper connections with their customers.

Our PPC consultants specialise in:

Keyword analysis.

PPC bidding.

Creative copywriting.

Landing page UX.

Ad retargeting and syndication.

Major PPC networks reach millions of websites and apps. Our PPC consultants can help
you find and engage your customers wherever they are on the web.

expert consultants

Expert consultants help you
save money by improving the
quality of your ads.
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How PPC consultants support growth

If you’re not careful, competitive keywords can eat up your marketing budget before you have a chance to reach your audience.

One of the primary reasons brands trust PPC consultants is for their ability to identify competitive keywords that have the potential to attract buyers without breaking the bank.

In addition to fine-tuning your bidding strategy, expert consultants help you save money by improving the quality of your ads. Ad networks use various signals to determine ad quality and reward optimised ads with lower cost-per-click (CPC) and better placement.

By aligning your paid and organic search campaigns, PPC strategists support your ability to appeal to customers who engage with your brand across channels. For instance, PPC ads can help your website gain traffic while you wait for you organic strategy to mature.

Why PPC ads are essential to your business

Whether you’re in the B2B or B2C space, PPC ads can augment your sales strategy.

Key benefits of a managed PPC strategy include:

Brand awareness.

Lead generation and nurturing.

Customer engagement.

Conversions.

High-quality ads give you more opportunities to reach your goals. Dedicated consultants
can ensure you target the right keywords and develop an optimised buyer journey.
For example, consultants can improve conversion rates by pinpointing areas of
improvement on your landing pages.

We tailor your strategy with
data-driven insights

Custom reporting is critical to any PPC strategy. You can’t improve if you don’t know where
you’ve been and where you stand today. Tailored campaign analysis ensures you’re on
track to meet your goals.

Our dedicated strategists track and measure critical PPC metrics such as:

Click-through rate (CTR).

Cost per conversion.

Conversion rate.

Impressions.

Return on investment (ROI).

With rolling support from our consultants, you’ll receive monthly analytics reports and
strategy updates. The ability to visualise your campaign results makes it easier to optimise
your outreach efforts.

PPC is perfect for
omnichannel campaigns

The web is a big place. To get your brand’s messaging in front of relevant buyers, you need a digital marketing strategy that spans channels, platforms and devices.

Almost all Americans (98%) switch between multiple devices every single day. PPC ads are uniquely positioned to reach customers whether they’re browsing the web or using apps on their desktop or mobile devices.

Our PPC consultants can help you manage campaigns across all channels, including:

  • Google Ads.
  • Bing Ads.
  • All major social media networks.
  • Syndication networkers like Taboola and Outbrain.

In addition to text and display ads, our consultants have extensive experience working with shopping campaigns on Google and Amazon. Empower your ecommerce strategy by selling to customers directly from search results.

Almost all Americans (98%)
switch between multiple
devices every single day.
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Choose an agency with
experience and expertise

When intending to make a purchase, 65% of buyers click on paid advertisements. To reach those customers, you need an optimised PPC strategy.

Brafton’s experienced PPC consultants support your customer engagement and conversion goals with data-driven strategies, creative copywriting and expert management.

You own your accounts, and we’ll own your strategy. Get in touch with us today to learn more about how to maximise the results of your PPC campaigns.

Learn more about our PPC
consulting services.

Contact Us