SEO Strategies Augmented with Paid
Maximising the value of paid search requires a clear end goal. Brafton can help you assess that end goal, and identify the opportunities to use organic search to achieve them.
Supplement Your SEO Efforts
Organically improving online presence is a long game. It takes time and effort to rank for keywords, build up your backlink profile and optimise your site for maximum search visibility. While our SEO consultants build your a long-term strategy that generates sustained results, paid search can help generate traffic, however little, in the interim.
Build Brand Awareness
Strategically targeting certain keywords can help get your listing in front of your target audience. Even if the CTR isn’t great, your presence on SERPs can improve brand recognition for a low cost – because with paid search, you only pay when a user clicks on the ad, but there is still some value in them just seeing it. Case in point: Paid search can build brand awareness by 80%.