Organic Search Consulting

Organic search engine optimisation (SEO) is unpaid efforts to rank higher in search engine results pages (SERPs), including but not limited to:

  • Content for SEO.
  • Link building.
  • Traffic generation through social media.
  • Technical SEO.

Organic search results have significantly higher click-through rates than paid results. The top organic listing on Page 1 of SERPs has a CTR of nearly 32, meaning it commands the biggest chunk of search engine traffic. Despite listing above the first organic search listing, paid listings have an average CTR of a little less than 2%.

paid search
sem consulting

At Brafton, our SEO consultants know the latest Google algorithm trends, advanced keyword research techniques, and how to write content that will rank well in search. Our consultants produce highly tailored, prescriptive organic marketing strategies for our clients.

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Our SEO & SEM Consulting Services

Brafton’s SEO consultants take a holistic approach to organic search to ensure it serves
specific marketing goals – and they track every campaign each step of the way and pivot
as needed to improve outcomes.

By collaborating with content strategists our experts ensure that no efforts are misplaced. They also assess how
other variables might influence the performance of your organic efforts – lack of
organic online presence, relatively poor search engine ranking, subpar meta descriptions,
unengaging landing page copy and unintuitive site UX – and provide guidance on how to
keep those factors from foiling your success.

SEO Strategies Augmented with Paid

Maximising the value of paid search requires a clear end goal. Brafton can help you assess that end goal, and identify the opportunities to use organic search to achieve them.

Supplement Your SEO Efforts

Organically improving online presence is a long game. It takes time and effort to rank for keywords, build up your backlink profile and optimise your site for maximum search visibility. While our SEO consultants build your a long-term strategy that generates sustained results, paid search can help generate traffic, however little, in the interim.

Build Brand Awareness

Strategically targeting certain keywords can help get your listing in front of your target audience. Even if the CTR isn’t great, your presence on SERPs can improve brand recognition for a low cost – because with paid search, you only pay when a user clicks on the ad, but there is still some value in them just seeing it. Case in point: Paid search can build brand awareness by 80%.

paid search

Improve Local SEO

Along with normal organic rankings, Google offers the ability to rank for local searches in Map Packs. Brafton can help consult on creating Google My Business pages and auditing and cleaning up your NAP (Name, Address, Phone) citations, which play a significant role in rankings.

Create Remarketing Lists for Search Ads (RLSA)

Google Ads and other platforms make it easy to target users who have already visited your site. This is one of the most powerful features of paid search, and one of the most effective ways to supplement your SEO campaigns by retargeting deeper-funnel leads.

In-Depth Keyword Research

SEO only works if it is supported with an advanced keyword research technique that properly identifies relevant keywords with appropriate search volume and keyword difficulty scores.

Our strategists advise on the strongest keywords that will generate revenue-creating visits. Our strategists then consult with your writing team, using a very specific topic identification process to create the most in-depth piece of content for your target keyword.

paid search

lp data

If your page has a high Quality
Score, you can earn a lower CPC
rate and beat out higher bidders.
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On-Page Optimisation

In addition to identifying optimal keywords, we can conduct additional research that will improve your page’s relevance to those keywords. Our in-house team of writers can optimise existing copy or craft new copy to help improve the on-page optimisation score of your landing pages.

UX and Design Audits

We can assess your landing page’s UX using heat mapping and other forms of analysis to ensure that it’s optimised to drive conversions. We can also build out custom calls-to-action and help you optimise forms.

Meta Description Analysis and Updates

Meta descriptions can have a significant impact on CTR. Our consultants can craft keyword-optimised meta descriptions for each of your pages that encourage prospects to take action, and conduct A/B testing to make data-driven decisions about what descriptions perform the best.

SEO with Purpose

SEP is only valuable when it’s integrated into a larger marketing campaign.

Brafton’s SEO consultants will take the time to understand your business objectives and marketing goals, and help you develop search strategies and other marketing services that will actually move the needle.

Consult Our Experts.

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