The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social Media Marketing vs. Content Marketing: What’s the Right Choice?
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results. How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy… Read more »
From the Music Industry to Content Marketing: How Sara Payne Found Her Rhythm
What do music and marketing have in common? They both require creativity and careful planning — a fact our senior project manager Sara Payne is well aware of. For some, working at a marketing agency was a straightforward job choice. For others, it was a segue into a different career path. At least that’s how… Read more »
15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
This is the Biggest Content Creation Challenge
It’s a simple question with a not-so-simple answer: What aspect of content creation do you find most challenging? In theory, you’d expect people to pick the thing they are least good at in the content creation process. Turns out, that’s not necessarily the case. We polled dozens of marketing professionals across many disciplines, and the… Read more »
Brand Attributes: What They Are and How To Define Yours (Infographic)
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
Say Hello to Substack: A Platform Primer for Content Marketers
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy. In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Read more »
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