Landing page UX
Your PPC strategy must go beyond the ad creation and design. Your landing page has the power to make or break your campaigns, for several reasons.
First, landing page experience contributes to Quality Score. Your QS, in turn, helps determine when your ads are shown. Poor UX means your ads may be shown less frequently.
Second, the point of your ad isn’t to get someone to your site; it’s to encourage a conversion. The user won’t make that conversion if the desired action isn’t obvious, intuitive or easy to carry out.
Good UX for PPC ads means the landing page:
- Is relevant to the ad.
- Meets user expectations.
- Is easy to understand and navigate.
- Loads quickly.
- Looks good.
- Has a clear call to action.
Our PPC specialists work alongside our consulting, technical, editorial and graphic design teams to ensure your landing pages follow best practices and work seamlessly with your PPC strategy.