Why Google Ads?

Why Google Ads?

Google Ads (formerly Google AdWords) is the platform that allows you to advertise through Google. The various types of ads include:

  • Search Network ads: Appear on search engine results pages (SERPs) on Google and other search engines.
  • Google Shopping ads: Photo-enhanced ads that direct people to your product pages from SERPs. Also called product listings ads (PLAs).
  • Google Display Network ads: Distribute your ads across the web on a wide variety of websites.

Given that Google has, by far, the greatest search engine market share worldwide, a PPC campaign created for Google’s ad network is practically guaranteed to reach your audience.

With the help of a Google Ads specialist, you can be sure your PPC strategy is tailored to your unique needs, brand and audience.

PPC beyond Google

ppc ads

75% of web users say PPC ads
make it easier to find what
they’re looking for.

PPC beyond Google

Google Ads is the most popular and well-known PPC network, but it’s certainly not the only one available, or the only one worth investing in.

PPC ads on the right network are highly visible. A strategic PPC campaign can boost brand awareness, generate new business leads and contribute to higher conversion rates.

Our PPC consultants are also well-versed in:

  • Social media ads.
  • Syndication, such as on networks like Outbrain and Taboola.
  • Retargeting ads.
  • Display ads.

When you work with a dedicated PPC consultant, you’ll have a partner who is determined to see your campaigns succeed. Our PPC specialists will work with you to understand your brand’s goals, mission, values and audiences. You will own your PPC accounts and we’ll take responsibility for strategy, implementation and management. You’ll benefit from our experience and expertise with a data-driven approach to decision making.

How PPC Works at Brafton

On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies and search engine optimisation (SEO) planning as well as creative copywriting and website UX design.

PPC consultants understand how to approach prospective customers at each stage of the buyer’s journey. Using intent-based keywords, data-driven bidding strategies and SEO best practices, consultants enable brands to make deeper connections with their customers.

Our PPC consultants specialise in:

Keyword analysis

PPC bidding

PPC bidding

The bidding process can be complicated, and it takes careful consideration to ensure it works for your brand. Getting your ad displayed depends on your bidding strategy as well as the quality of your ads, your keyword targets and your Quality Score.

Your PPC consultant will keep a close eye on each of these aspects to give your brand the best opportunities to appear on the right network at the right time.

Why PPC Ads Are Essential to Your Business

Remarketing, retargeting and syndication

Remarketing, retargeting and syndication

It typically takes multiple touch points to inspire a conversion. Remarketing, ad retargeting and syndication through networks like Outbrain and Taboola are all additional opportunities to remind your audience of your brand and message.

Remarketing typically refers to email strategy that targets people who have interacted with your site but have yet to convert.

Ad retargeting using platforms like AdRoll will show users your ads that are most relevant to them as they browse the web.

Syndication involves re-publishing your branded content on media websites to encourage readers to head back to your site and to expand your reach to broader audiences.

Major PPC networks reach millions of websites and apps. Our PPC consultants can help you find and engage your customers wherever they are on the web.

PPC advertising is essential to your digital marketing strategy

Approximately 75% of web users say PPC ads make it easier to find the information they’re looking for.

Considering the positive impact PPC campaigns can have on your organisation’s digital marketing strategy, they should be an integral piece of your customer outreach.

Whether your goal is to spread awareness of your brand, drive traffic to your product pages or re-engage previous site visitors, PPC consultants can help you get there. At Brafton, our Promotions and Engagement Team provide your PPC management with support, shared expertise and responsive strategies.

How PPC consultants support growth

expert consultants

Expert consultants help you
save money by improving the
quality of your ads.

If you’re not careful, competitive keywords can eat up your marketing budget before you have a chance to reach your audience.

One of the primary reasons brands trust PPC consultants is for their ability to identify competitive keywords that have the potential to attract buyers without breaking the bank.

In addition to fine-tuning your bidding strategy, expert consultants help you save money by improving the quality of your ads. Ad networks use various signals to determine ad quality and reward optimised ads with lower cost-per-click (CPC) and better placement.

By aligning your paid and organic search campaigns, PPC strategists support your ability to appeal to customers who engage with your brand across channels. For instance, PPC ads can help your website gain traffic while you wait for your organic strategy to mature.

Why PPC ads are essential to your business