Website Design Company Sydney

Your business website says a lot about your brand. Whether that’s a good or bad thing depends on your site’s design.

Custom web design service options give you the chance to put your best foot forward.

Let’s talk about web design:

How Our Design Process Works

Brafton’s website design services can help you find that perfect balance and create a website that serves as the centrepiece of your digital marketing and online presence.

Our web design and development team uses the latest search engine optimisation (SEO) and user experience (UX) best practices to craft mockups and websites tailored to any business and industry.

As an agency working with clients in a wide range of industries, including health care, technology, software, finance, manufacturing, education and more, we have the in-house knowledge to cater our professional web design services to your brand. Whether you need a consumer-facing e-commerce website, business-forward site to promote B2B services or something else altogether, we’re ready to help.

1. Review Site Architecture

Before we get started, we want to know how your site is currently organised, and whether it’s in-line with the best practices for your industry. We’ll make suggestions for how to re-organise your website pages and navigation, visually delivered via wireframe.

2. Collect Website Assets

Maintaining brand consistency is important in a website redesign, as returning visitors should recognise immediately that you’re still you, just with a new look. You’ll provide the logos, colours, typefaces and other elements that define your brand so our designers stay on-brand throughout the process.

3. Create Beta Site

Your web developer will create a fully functioning website on our development server. You’ll have the opportunity to explore it as if it’s your actual site, pointing out changes you’d like to see and the parts we got just right. Three complementary rounds of edits ensure your completed redesign is perfect.

4. Conduct Quality Assurance Testing

Once you give us the thumbs-up on your custom web design, we’ll make sure the look and layout remain consistent across all devices (desktop, mobile and tablet) operating systems (including iOS and Android) and browsers, (Google Chrome, Mozilla Firefox, Safari and others).

5. Launch the Site

With your website polished and ready to go, now’s the time to launch it. We’ll work with you to determine the right day and time to go live with the new-and-improved site. Your consultant can create a go-live plan that helps ensure it’s crawled correctly and communicated across your target audiences, including submitting your new sitemap to be indexed by the leading search engines.

6. 30-day Support Period

Following your site launch, we’ll be on stand-by to help out with any issues or questions that may arise. We’ll also train you on the new site so you and your team feel completely comfortable with making changes to the copy or other on-page elements. If small changes are necessary during this period, we’ll take care of them in a timely manner.

See Our Work

Website Wireframes

Brafton professional designers and developers outline the skeleton of your site, giving you a structural blueprint of your website, including the layout of different pages. Our website development services also account for responsive design demands, producing wireframes that are customised for different devices and platforms.

Website Mockups

Mockups go a step beyond wireframes, adding more graphical elements to flesh out your website’s visuals. Brafton’s talented website designers create mockups that give you a sense of how your finished website will look and feel. Every mockup project is carefully tailored to your business model, target audience and marketplace, incorporating the nuances of your industry into the custom design.

Website mockups can extend to every corner of your sitemap, providing a comprehensive overview of the layout and design of your website before design work gets underway.

Responsive Web Design

It’s a mobile-first world, and your website needs to look just as great on a mobile device as it does on a desktop browser. Ensuring your website’s design and content are easily consumed across all devices means you’ll reach a wider audience. Search engines reward websites that are able to deliver strong UX to a wide variety of users (mobile, browser, desktop, etc.), making a responsive website an important element to every SEO campaign.

Brafton development teams consult you on every aspect of responsive web design, ensuring that your finished responsive website is ready to engage users across all device types, from mobile to PC. Driven by responsive website design best practices, we help your site rank higher in search engine results pages (SERPs) and deliver a better user experience to the widest audience possible.

Website Auditing

Performance metrics such as page speed are important criteria for search engine ranking. Routine website checks are essential to ranking higher in SERPs, holding search positions for top-performing landing pages and directing more organic traffic to your site.

Website audits assess your website’s performance to better understand what changes need to be made with a site redesign to better serve your marketing needs. Brafton teams thoroughly check technical factors that could impact your search ranking and outline actionable steps to improve them.

Once complete, your consultant will share the results of your site audit with you, highlighting the issues that could be holding your site back in search results and providing recommendations on how to remedy those problems.

Graphic Design

Graphical components give your site life, adding eye-popping visuals that draw in visitors and appeal to their senses. Brafton’s experienced graphic designers work with your web development team to ensure every visual element aligns with your brand guidelines and standards, creating a website that fully reflects your brand’s message and identity. Our website design service focuses on your brand, keeping your messaging and image at the forefront of our efforts.

Landing Page Design

Brafton’s production teams collaborate to create landing pages that boost SERP rankings and bring qualified organic traffic to your site. A team of professional content writers create landing page copy that’s carefully researched and crafted to rank for targeted search queries.

Graphic design teams produce detailed page layouts that showcase the finished look of your landing pages before they are published on your site. Our website designers thoughtfully select each graphical element to create the best user experience and support your marketing and commercial goals.

On-Page SEO

Seemingly insignificant backend factors could have a profound impact on your site’s search ranking. Brafton’s SEO service team supports website design or redesign projects by closely analysing site health and checking for issues that could prevent your website from reaching its full potential. We thoroughly assess every aspect of your website, using site crawls, content checks, landing page analyses and more to flush out underlying problems that may hurt site ranking and performance.

Website Content Writing

After analysing your site’s rank and formulating a strategy to boost performance, Brafton content writers use this research to write the website’s copy. Content strategists execute keyword research to discover what questions need to be answered on your webpage and which words will impact your target audience the most. Then, your designated copywriter will get to work on your website’s landing pages using an on-brand tone and copy style that strategically meets your goals and objectives while helping your company’s site appear in potential customers’ searches.

Web Hosting Consultation

If you’re unsure what type of website solution your brand requires, we can find the right fit for you, whether that be a simple redesign or a complete overhaul and rebuild. Although Brafton does not directly offer web hosting services, we can provide our years of experience to help answer any questions you have and help you find the right website hosting solution for your business. 

Ongoing Performance Tracking

Our website services don’t stop when the site is built. Our team tracks and analyses its performance to ensure your business is getting in front of your target audience. Using your digital strategy as a guide, we focus on content management, Google Ads and keyword analytics to define success and make adjustments where necessary. 

Our website designers, developers and consultants have worked with virtually every content management system and hosting platform in use today, and we are more than happy to share our insights with your technical teams. Even if we can’t deliver a hosting service ourselves, we can point you in the right direction.