What Is a Newsletter? The Ultimate Guide

1. Newsletter Best Practices

Three Pillars of a Great Newsletter: Design, Content and Value

Building a Strong Subscriber List

Ensuring Maximum Deliverability

Deep Dive

The basics of email list management

Thorough email list management is a prerequisite to creating and sending targeted, compelling emails that engage users and benefit your brand.

2. Monthly Newsletter
(Send Frequency Information)

Deep Dive

The ins and outs of creating a monthly newsletter

The Ins and Outs of Creating a Monthly Newsletter (Infographic)

When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.

3. How to Create a Newsletter

Deep Dive

How to create an email newsletter that converts

Own mindshare, engineer engagement and drive sky-high marketing ROI with email newsletters. Learn how in this step-by-step guide.

4. Naming Your Newsletter

Deep Dive

The Best Newsletter Names We’ve Ever Seen (Infographic)

The email newsletter is king – and these are the best, most catchy newsletter names we’ve ever seen.

5. How to Write a Newsletter

Deep Dive

How to Write a Newsletter That Gets Read (+ Infographic)

Your step-by-step guide for writing a newsletter that captures your subscribers’ attention and keeps them engaged.

6. How to Use a Newsletter
to Drive Marketing and
Business Goals

  1. The reader opens your newsletter.
  2. The reader clicks on a link to a blog.
  3. The reader clicks on a CTA within the blog and goes to a conversion page.
  4. The reader converts to a paying customer or visits another page.

Deep Dive

How to use a newsletter to drive marketing and business goals

Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.

7. Tracking the
Performance of a
Newsletter Campaign

Deep Dive

The Cost of Email Marketing and How to Budget For It (Infographic)

How much does it cost to attract and retain customers through an email marketing strategy, and what are the best ways to do it? We have the information you’re looking for!

8. Newsletter Ideas

Deep Dive

8 clever newsletter ideas to wow your audience

There’s a reason your subscribers committed to reading your newsletter. Give them something to look forward to every time your name pops up in their email.

9. Best of Breed
Newsletter Examples

Deep Dive

10 of the Best Email Newsletters in 2024 (Infographic)

Email newsletters continue to be some of the most effective ways to engage and nurture both potential and existing customers. Learn from the best company newsletters out there, and you’ll dramatically improve your outreach efforts.

7 excellent newsletter examples to spark ideas for your own

Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.