You’re paying for content, but what are you doing with it?
You’re paying for content, but what are you doing with it?
What exactly is content marketing? This exhaustive guide answers this question in depth, plus explains its benefits, demonstrates how to integrate it into a marketing strategy and shows how to […]
What is content re-optimization, why do you need it and how do you do it?
How is content marketing evolving as we enter a new decade? Read about the top tools, trends and tricks of the trade.
Domain Authority is the mysterious metric digital marketers aim to increase – but how?
Data can be the compass that guides your content development efforts – if you know how to read it correctly. Use this map to navigate your way to a robust […]
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
Because a great quote can go a long way.
Conquer SERPs with effective SEO, one word at a time.
Hint: You’ve already done most of the work.
A step-by-step guide on how to engineer newsletter ROI from scratch.
How brands like BuzzFeed, Disney and Spotify monetize your memory.
Forty percent of consumers spend more when you personalize the customer experience.
Your headline is 80 percent of your work. It’s make or break.
Lady Gaga not included.
12 content ideas trendier than shiplap.
Transform every staff member into a marketer.
A strong content strategy can have a big impact on your site performance. For Career Profiles, it led to a 22% increase in organic traffic.
Social media budgets grow 10% every year. Is your money going to the right place?
Learn how some of the biggest telecom companies in the world won over their consumer bases.
Learn the tools, tactics and technology driving content marketing success.
What does the last five years of Google search behavior tell us about the future of content marketing?
Discover effective digital marketing strategies that drive growth for software companies.
It’s the Fortune 500 social media channel of choice, so you better make it count.
Well-informed content marketing decisions generate better outcomes.
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.
Grab some inspiration from these B2B eBooks.
Effective content marketing strategies can help your practice thrive in an information-rich age.
Do you have enough collateral to support your company’s growth initiatives?
There are even more; trust us.
The modern search landscape requires a new approach.
Google’s algorithms are constantly changing. Your keyword optimization techniques need to evolve right along with them.
How can you deploy an email campaign for the ages?
Optimize your content to rank at the top of SERPs.
Learn how Brafton website redesign services helped upgrade the user experience for two sister sites in the safety and security industry.
See how top brands are dominating social.
Here, we’ve broken down the social media campaign process into seven easy-to-follow steps.
What’s the best CMS out there for content marketers? Let’s consider the top candidates.
Are your campaigns successful? Prove it.
Learn how Brafton blog writing helps Jackson Therapy Partners reach two distinct audiences in the healthcare staffing industry.
Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads.
Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics?
Humans process information visually, so why not communicate with prospects through imagery?
Transform your business with targeted marketing insights and competitive analyses.
What’s on your mind?
Learn how Brafton redesigned Auguste Escoffier School of Culinary Arts’ website for better user experience, easier navigation and stronger brand awareness.
What search trends should be on your radar this year?
Are you unknowingly skewing your analytics reports?
Higher engagement, more traffic, better workflows: It’s been all that and more since Jagged Peak and Brafton partnered in 2013.
The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer?
Delivering eBooks, white papers, case studies and infographics that surpassed expectations laid the groundwork for reinvestment in content marketing and superior prospecting.
What you need to know about web syndication in 2018.
Market with intent, authority and customer trust.
You can’t afford to disappoint thousands of subscribers. So don’t.
Learn how Brafton helped this operations management consulting company achieve content marketing success through great strategy and downloadable assets.
Capture high-intent local leads with an optimized Google My Business Listing (plus much more).
Every line of copy, every word has value tied back to your content marketing goals.
To capitalize on your sales funnel you need a content funnel.
See how Brafton content marketing and promotional services helped this global software engineering firm achieve brand awareness and numerous qualified leads.
Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.
The SEO priorities to focus on starting right now.
Our newest infographic, updated in November 2017: YouTube optimization made easy with 12 cost-effective SEO tips.
Updated November 2017. This infographic is a refined rendition of our classic hit, “Why content for SEO?”
Don’t be caught red-handed making these mistakes.
Security matters, make the switch today!
Scrap the cold-calling and generate higher-quality leads.
Ensure your content marketing strategy isn’t obsolete in six months
Turn your data into personas, and your personas into revenue.
Learn now CMR & Associates, a finance and insurance company, launched a complex website redesign with a cloud-based secure database for domestic and international clients.
How does your site stack up against industry standards?
Learn how this leading technology company found success from a full website redesign project.
Boost your B2B content marketing with proven best practices.
Content is vital to support brand development and maximize return on investment.
Video marketing is mandatory for modern businesses. Make sure yours is paying off.
Find out how to measure the success of your content marketing strategy
Cut through the content marketing noise with eye-catching imagery.
Learn more about how long it takes to see ROI on your content marketing.
Focus on the metrics that matter to drive ROI on your digital marketing strategy.
Infographics engage audiences, but not just any old design will do. Learn the best practices for visual content that works.
Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to […]
Brafton’s immersive approach to social media marketing helped one chauffeur and transportation logistics company grow their social presence tremendously.
Outdated keyword practices won’t get you anywhere. This guidebook will walk you through the most current, and most effective, approach to using keywords effectively.
Take a closer look at how Facebook, Twitter and LinkedIn lend themselves to content marketing promotions and engagement for your brand.
Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend.
Social media metrics are not always just about the number of shares or followers. Take a look at the lighter side of social media with these strange and surprising facts.
A more focused approach to paid ads gives holistic medical provider Longevity and Stem Cell Centres a more efficient way to attract qualified leads.
See how Consero used Brafton content to take their newsletter marketing to the next level, drive up open rates and bring in more qualified leads.
This infographic takes a look at why you should swat those pesky buzzwords away in favor of content marketing metrics that matter.
Stay on the front lines of search engine optimization using today’s leading techniques.
From Creation to Engagement: The Lifecycle of a Blog
This infographic illustrates the various ways options you have to repurpose five different types of content.
Our infographic highlights some of the key moments in the history of content marketing from Ben Franklin to Jell-O to Oreo.
Marketing is a busy, busy gig. These tips for marketers can help keep you calm, collected and kicking butt in your day-to-day.
How to repurpose content to influence your audience & boost your visibility.
A two-page worksheet to guide you to the best content to repurpose. Download PDF Download Word Doc
Replying to and leaving blog comments is a great, simple way to boost engagement and brand awareness.
Ever wonder what graphic designers do all day? Alison Eagle paints the picture quite literally in this infographic.
How to bring together two departments with different views of the same goals.
This portable storage company utilized Brafton’s content marketing services with the goal of increasing brand awareness and organic search traffic.
Brafton’s latest infographic explores the marketing results that come with creating buyer personas.
Brafton’s digital marketing experts are sharing bite-sized tips for better marketing results in the new year.
General Financial’s partnership with Brafton has boosted the military loan brand’s web marketing efforts significantly. A single quarter into the organic content strategy, traffic to the blog increased 117 percent.
Here’s a visual breakdown of 6 things finance marketers need to know to get the most out of content marketing. Compliance concerns? We’ve got you covered.
A visual guide to top-performing content for B2B tech, tested and proven across hundreds of brands.
Find the networks where qualified leads are waiting for you, and the content to hook them.
Learn how to apply search best practices to content for improved SEO and more qualified leads.
Content marketing is an opportunity to build thought leadership with the right strategy & KPIs. Here’s a graphic on how to build & measure brand authority.
Check out this infographic for stats about social networks to help you invest in the right network for your business.
Find out how Brafton’s graphic marketing team helped our client generate hundreds of leads with a custom infographic.
This infographic shows how the practice of creating content for SEO has evolved.
Learn how Brafton helped one client boost its Twitter follower count, increase engagement and drive referral traffic to the company homepage.
You want to create a diverse array of custom content to generate leads and fuel your sales cycle, and our graphic shows you how to do more with less.
Poolman saw its traffic and conversions increase after working with Brafton to develop a organic content marketing strategy.
Appian partnered with Brafton to execute a strategy with consistent and diverse video content that supports the full prospect-to-customer journey.
Shoretel Sky used industry news and custom infographics to increase brand awareness and increase website traffic.
Sunrise Senior Living built brand authority and generated more leads with a content marketing strategy fueled by Brafton.
Daniel’s Trading used Brafton’s social strategy and content to strengthen its industry authority and generate both leads and sales.
Faronics implemented a Brafton content strategy that increased organic website traffic and increased on-site engagement.
Knovel, a leading source for engineering information and data, partnered with Brafton to create content that furthered online thought leadership and visibility.
Beauty Bridge, a cosmetics retailer, partners with Brafton for website content and social marketing.A Pinterest contest alone generated hundreds of qualified leads.
Brafton’s infographic shows you how to set up Authorship using six steps (in under six minutes).
You want to attract the right business matches to drive profitable relationships, and our graphic shares data exploring how branded infographics can help.
Brafton’s latest infographic highlights what you need to know about Google’s Penguin and how to avoid getting hit by it down the line.
The competition between social media sites heats up, and Brafton dives into the race to see which networks stand out from the pack.
The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.
Strategic content marketing can power local SEO and engage community audiences, build visibility, thought leadership and local leads.
As this infographic shows, content marketing is the key to SEO success in the current search landscape.
The results: 345% increase in the total number of keywords each page ranks for. 664% increase in estimated monthly traffic value generated from the 5 pages. 219% increase in organic […]
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]
“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said […]
We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.
Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.
One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.
Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.
No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.
B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.
A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.
How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.
Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.
A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.
Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.
Blog traffic equating to actual revenue can be a mystery for marketers who haven’t given content a chance. Here’s how one client took 7 steps to achieve blog revenue.
Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.
Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.
Content marketing results for an IT security brand? 172% more blog traffic year over year.
The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.
Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.
Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
Industry: Human ResourcesContent: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s founded […]
Industry: Assisted livingContent: In–depth blog posts, news articles, social media promotionHighlights: 80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors (whether for […]
The missing piece in your content marketing puzzle? Email newsletters
Industry: FinanceContent: Social media contests Highlights: 716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained or […]
A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.
Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.
Blogging for conversions? Here’s the strategy we suggest.
Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.
An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.
A content marketing strategy modernized this specialty shoe brand by building its search presence and starting a new (& growing) revenue stream.
Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.
Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.
Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.
A content strategy helped one of Brafton’s healthcare clients get more organic web traffic and build relationships with patients looking for care.
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.
Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.
Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.
Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.
Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.
Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.
Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:
A travel agency partnered with Brafon for blogs, and a diverse content strategy and 123% more web conversions, including 107% more direct leads.
One Brafton client added custom graphics to its blog and nearly tripled engagement. Here’s a look inside the strategy, with tips for your marketing.
Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.
This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.
Here’s how we helped a staffing agency create blog content that engaged vistors as they learned about the brand’s services.
One of Brafton’s clients executed a project with original reporting, trending blog content and custom visuals for a surge in traffic and social shares.
A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.
Brafton helped a tech company build a content marketing strategy that helped it become a thought leader through social sharing. Here’s how:
An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.
Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.
One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.
Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.
A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.
Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.
By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.
A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.
Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.
One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.
One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.
A Brafton client diversified its content strategy and saw 20 percent more readers on its website.
Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.
One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.
By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.
Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.
Adding featured images to posts can significantly impact your content’s success. Here are the results a Brafton client saw when it started using pictures.
One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.
Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.
Social marketing can be hard to master. One of our clients sees great results by sparking conversations with its customers online.
One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.
One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.
Industry: CommunicationsContent: New graphic CTAsHighlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on your […]
Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.
A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.
Companies are getting more unique visits to their content when they put content where visitors and crawlers can see it.
Infographics drive results beyond clicks when companies promote them properly – Here’s how one company earned its biggest lead gen day ever.
Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.
One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.
Industry: Healthcare ITContent: Infographic plus written contentHighlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay […]
One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.
Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.
A Brafton client learned first-hand that content builds trust, and supports conversion opportunities coming from all channels.
One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.
Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.
Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.
Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.
Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.
One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.
Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.
One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.
Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.
Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.
SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.
One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.
Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.
Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.
Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.
Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.
Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.
One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.
An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.
Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.