For branding initiatives, animated explainer videos are the way to go. A short video animation lets you to showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.
When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.
Animations also synthesise and present dense information in a media-rich format. Abstract concepts like software, step-by-step how tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.
See, your hard-to-sell product or service isn’t so dull after all.