Explainer Videos

Explain Your Brand

Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment?

And then get them to convert?

At Brafton, we know short, quick-hitting videos work. Targeted, personalised videos even better.

Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective 2-D, 3-D, live-action and hybrid explainer videos that elevate your brand and illustrate your offerings.

Our visuals speak for you.

Animated Explainers

For branding initiatives, animated explainer videos are the way to go. A short video animation lets you to showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.

When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.

Animations also synthesise and present dense information in a media-rich format. Abstract concepts like software, step-by-step how tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.

See, your hard-to-sell product or service isn’t so dull after all.

When, Where and How to Use Video

Your business provides solutions. But how do you convince leads of this if they’ve never done business with you?

Explainer videos are direct, concise and methodical – the perfect medium to prove yourself, to nurture prospects, to close a deal.

Top-performing marketers use explainers across a number of channels, including email, social media, trade shows, events, retargeting campaigns, landing pages and sales enablement.

To put it simply: If you’ve got a message, a marketing video can communicate it.