Explain Your Brand
Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment?
And then get them to convert?
At Brafton, we know short, quick-hitting videos work. Targeted, personalised videos are even better.
Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective 2D, 3D, live-action and hybrid explainer videos that elevate your brand and illustrate your offerings.
Explainer videos are short marketing videos that provide the audience with an overview of how your product or service works. Your brand can use this content to educate potential customers on how your offering provides a solution to their problem or simply a tutorial on how to use it. In fact, landing pages that include a demo video covert 86% more often than those that don’t. How you use your explainer video — and the type of explainer video to use — depends on your marketing goals.
Our visuals speak for you.
Check Out These Explainer Video Examples
Animated Explainers
For branding initiatives, an animated explainer video is the way to go.
A short video animation lets you showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, colour, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.
When it’s time for your buyers to make a purchasing decision, the visual elements of animated video will help them remember who you are.
Animated videos also synthesise and present dense information in a media-rich format. Abstract concepts like software, step-by-step how-tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.
Our videography team can make the video your brand needs, including 2D and 3D animation, animated logos, social media videos and more.
Here’s our animated explainer video about our products:
Live-Action Explainers
A live-action explainer video provides guided tours through the ins and outs of your products or services.
Describing in great detail the specs and benefits of your offering only gets you as far as your audience continues reading. But a video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turn ordinary objects into captivating specimens, and complex concepts into compelling ideas.
In essence, video shows the best side of your business.
Whiteboard Explainer Videos
Whiteboard video is an ideal medium for an explainer. Featuring a whiteboard drawing completed before the viewer’s eyes and voiceover talent that describes the concepts being drawn, this type of video is easy to follow, simple to understand and effective at making a great impression.
Our animation team uses best-in-class explainer video software to bring your whiteboard animation to life, including Adobe Illustrator, After Effects and Audition. Your professional whiteboard explainer video can be shared on social media, through email, on your website and more to reach your audience and grow your brand awareness.
Whiteboard Video Example Reel:
Screencast Videos
A screencast video displays your website, software or other digital feature through the view of a first-hand user. This type of explainer video is perfect for software companies or those that have an online client portal that requires a walk-through to use effectively.
We can create an application tutorial that clearly demonstrates the features and functionality of your product, including callouts to highlight specific aspects, motion graphics that demonstrate specific actions to take and voiceover talent to explain each detail.
Video Production Process at Brafton
Creating a custom explainer video takes time and professional expertise. Our video production process typically includes the following elements:
1. Video Ideation
Not sure what your explainer should focus on, specifically? No problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand. Whether you need to provide a solution to their problem or provide instructions on how to use your product, it’s important to have your exact purpose outlined prior to starting on your script.
2. Scriptwriting
Wise video marketers never overlook the power of good storytelling. Our editorial team can write your video script to be clear, compelling and concise enough to make a good impression. The best explainer videos typically use the 2nd person and conversational language to share insight and value on something important.
3. Storyboard Creation
Specifically for animated explainer videos, storyboards are outlines of what your motion graphic will look like. Here, you’ll see how the script lines up with the imagery, what designs the animation will include and more.
4. Live Video Shoot
We’ll travel to where you need us, or shoot your explainer in-house at our studio. No matter where the video shoot takes place, our professional videography team will be ready with the latest HD and 4K video cameras along with professional lighting and audio equipment.
5. Editing
We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.
6. Distribute and Promote
With your very own explainer video completed, it’s time to share it with the world – or at least your audience. Your dedicated content marketing strategist (CMS) will have plenty of data-backed ideas on getting your video content in front of your audience. You’ll quickly start seeing how much the ROI on video content improves with Brafton at your side.
Video Marketing Strategy
No process, product or company is out of reach for an explainer video. Humans are built to consume video content, and people spend more time on pages with video than those without. Video content is 50 times more likely to push search engine traffic, and 64% of online shoppers will decide to buy a product after watching a video on social media.
To reach your target audience, whoever that may be, you need video at the front of your marketing strategy more than ever.
Your video marketing strategy will go far beyond video creation.
At Brafton, we know how to build a strategy that works by promoting your video on the platforms that matter most to your audience, sharing them through your website and product landing pages and more.
Distribute them on YouTube
Vimeo and other video sharing channels.
Promote your product explainer
on a dedicated landing page.
Share video clips
on Twitter, Facebook and other social media platforms.
Taking advantage of the many ways to distribute video means you’ll be able to easily share your video content with your audience.
Your dedicated CMS knows the right metrics to track to make sure your videos are producing the results you want. Monthly reporting calls will show you who is watching your videos and where, and will give you insight into other aspects of your digital marketing strategy.
When, Where and How to Use Video
Your business provides solutions. But how do you convince leads of this if they’ve never done business with you?
Explainer videos are direct, concise and methodical – the perfect medium to prove yourself, to nurture prospects, to close a deal in less than 90 seconds. They maximise the power of words with strong script writing that understands the needs of your target audience. From there, a compelling voice over can capture your audience and keep them engaged far longer than written content ever could.
Top-performing marketers use explainers across a number of channels, including email, social media, trade shows, events, retargeting campaigns, landing pages and sales enablement.
To put it simply: If you’ve got a message, a marketing video can communicate it.
Creativity at Scale
The animators and videographers on our creative team handle video assets of every type and across every industry, with the best tools and strategies driving their work.
Already have an idea? Let’s get to work. Want to collaborate on visions for your brand? We’re the leading content marketing agency in Australia for a reason.
Not in Australia?
Check out our international Explainer Videos Services: