Video Production Process at Brafton
Creating a custom explainer video takes time and professional expertise. Our video production process typically includes:
1. Video ideation
Not sure what your explainer should focus on, specifically? No problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand.
2. Script writing
Wise video marketers never overlook the power of good storytelling. Our editorial team can write your video script to be clear, compelling and concise enough to make a good impression.
3. Storyboard creation
Specifically for animated explainer videos, storyboards are outlines of what your motion graphic will look like. Here, you’ll see how the script lines up with the imagery, what designs the animation will include and more.
4. Live video shoot
We’ll travel to where you need us, or shoot your explainer in-house at our studio. No matter where the video shoot takes place, our professional videography team will be ready with the latest HD and 4K video cameras along with professional lighting and audio equipment.
We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.
6. Distribute and promote
With your very own explainer video completed, it’s time to share it with the world – or at least your audience. Your dedicated content marketing strategist (CMS) will have plenty of data-backed ideas on getting your video content in front of your audience.
Video Marketing Strategy
No process, product or company is out of reach for an explainer video. Humans are built to consume video content, and people spend more time on pages with video than those without.
To reach your target audience, whoever that may be, you need video at the front of your marketing strategy more than ever.
Your video marketing strategy will go far beyond video creation.
At Brafton, we know how to build a strategy that works by promoting your video on the platforms that matter most to your audience, sharing them through your website and product landing pages and more.
Distribute them on YouTube,
Vimeo and other video sharing channels.
Promote your product explainer
on a dedicated landing page.
Share video clips
on Twitter, Facebook and other social media platforms.
Taking advantage of the many ways to distribute video means you’ll be able to easily share your video content with your audience.
Your dedicated CMS knows the right metrics to track to make sure your videos are producing the results you want. Monthly reporting calls will show you who is watching your videos and where, and will give you insight into other aspects of your digital marketing strategy.