Your Business Goals, Realised

Digital marketers at Brafton use data to decide what content to create, who to create it for, what digital channels to promote it on, how to measure its success and how to quantify its impact on the bottom line.

The goal: Use digital content to accomplish your business objectives. These could include improving your search presence, engaging leads, re-engaging prospects, boosting loyalty among existing customers, driving revenue for your brand or all of the above.

If it isn’t goal-oriented, it isn’t digital marketing; it’s a vanity project.

At Brafton we know the difference, and we make a difference.

Dominate Digital

All digital marketing has four main facets:

1. An audience.

2. Content.

3. Content distribution channels.

4. A strategy.

Brafton refines the audience, delivers the strategy, creates the content, distributes and promotes the content and monitors the success.

Our digital marketing services can be end-to-end, à la carte and everything in between.

Just tell us what you need:

A total digital marketing strategy.

Persona development.

Keyword research.

Technical SEO.

Site UX and design.

Awareness content like blog posts.

Deeper-funnel assets like white papers and case studies.

Video production.

Graphic design.

Email marketing.

Social media management.

Pay-per-click advertising.

Much more.

And we’ll provide it.

Everything and everyone is online. Your potential customers. Your competitors. Your vendors. Your partners. Your investors. Your products and services. Your business. You.

In the 2020s, digital is the main arena for all marketing. Are you ready to rumble? Because the competition is fierce. Every day:

Quintillions of bytes of data are added to the web.

Millions of blog posts are published.

Billions of search engine queries are made.

Billions of videos are watched.

Millions of new sites launch.

There’s a lot of noise and everyone is doing online marketing – but not everyone is doing it well, and even fewer are drawing a straight line between digital marketing efforts and ROI.

For a digital marketing strategy to be successful, every element of it must be supported by data and expertly executed by seasoned strategists, knowledgeable consultants, talented content creators, skilled web developers and highly experienced social media managers.

What We Do
Digital Marketing Strategy

Every marketing campaign serves a larger digital strategy, and that strategy serves a business goal.

Brafton’s Google Analytics-certified content strategists work closely with your marketing team and other company stakeholders to understand your industry, your brand and your goals. We build a partnership that is focused on getting results where you need them most:

Brand awareness.

Lead generation.

Sales enablement.

Conversion marketing.

Website traffic.

Strategic Analysis

We identify areas for improvement that will help you achieve your goals, whether that’s increasing monthly site traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We also help pinpoint a target audience through detailed persona development.

Content Creation

Our writers, designers, consultants and videographers conduct research, subject-matter-expert interviews, SEO content mapping and other preliminary functions that help them to do what they do best: Create high-quality, data-driven content that’s crafted with the big picture in mind.

Metrics and Reports

We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.

Ongoing Analysis

Digital marketing isn’t something you do just once. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking the success of every digital marketing campaign and pivoting as needed, as well as understanding how algorithm updates on major platforms such as Google and Facebook affect your digital presence. We review every aspect of your search engine marketing (SEM) strategy to find gaps in execution and opportunities to gain a competitive advantage in your marketplace.

Strategy Development

We work with your marketing team to plan for the execution of your digital marketing strategy. We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.

Promotion and Distribution

Content strategists and project managers work alongside social media consultants and creative teams to help promote your content on social media channels, email, influencer outreach, display ads and other mediums.

Brafton is Australia’s leading content marketing agency. We know first-hand what strategy-fuelled, data-driven content marketing can achieve, because we’ve done it all before:

Tell your brand’s story.

Build trust among your audience.

Earn industry credibility.

Rank for more keywords.

Engage leads at every stage of the sales funnel.

Turn happy customers into brand advocates.

Boost revenue.

Increase your conversion rate and deliver more quality leads.

Unlike display advertising and other interruptive, paid campaigns, content marketing is the wing of digital marketing that’s all about adding value at every phase of the customer journey.

For that, you need killer content that informs, entertains and inspires. Brafton provides it.

Blog Content Creation

Build brand awareness, generate website traffic and demonstrate your value to readers with blog content that’s optimised to rank for specific keywords.

Website Copy

Tell visitors what you’re all about with concise, compelling landing-page copy that’s crafted to convert and optimised to rank on Page 1.

eBooks & White Papers

Use well-researched, visually-compelling eBooks and white papers to capture leads and drive them through the sales funnel.

Infographics, Custom Images and Asset Design

Publish highly informative, visual assets such as infographics, interactive infographics and custom images that convey information quickly and memorably.

Video Production

Video marketing is a must in a digital-first world. Put your products, services, customers and brand values in motion with 2D and 3D animations, explainer videos, video testimonials, live-action content, video blogs and more.

Full-Service Email Marketing

We do it all: from call-to-action marketing to helping you build your email list, to crafting email copy like newsletters and sales emails, to automated drip campaigns and more.

Case Studies

Tell your customers’ stories with case studies that demonstrate the efficacy of your products and services, your brand’s value and your dedication to clients or consumers.

Content Refresh

Don’t let your existing content go stale. If your content is losing traction with website visitors or search engine results pages (SERPs), a refresh can give it new life. Our editorial experts will repurpose the content you already have to create a new and improved version of it.

More than 90% of all web traffic passes through Google.

About 95% of that traffic will never go past Page 1 of the search results.

The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).

As a full-service digital marketing agency, we tackle both the science and the art of SEO marketing with our offerings to help you rank on search engines such as Google, Bing and more.

Our SEO service offerings include:

Keyword Research

We use leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly volume and difficulty scores within range of your Domain Authority.

Content for SEO

Our writers are alchemists: They transform information and insights provided by strategists and consultants into compelling website copy and blog posts that people will actually want to stop what they’re doing to read. Engaging content guided by a great SEO strategy is always a winning combination.

Video and Design for SEO

Search engines favour sites with visual elements because users favour them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically-sound, visually stunning content.

On- and Off-Page SEO

In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help build up a backlink profile, gradually improve Domain Authority score, bolster an online reputation and boost your overall online presence.

Brafton marketing specialists are experts in online reputation management, and we can help you make your mark on the digital landscape.

Search Performance Briefs

This is Brafton’s scientific method for ensuring content satisfies searcher intent. Search Performance Briefs instruct creatives on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that multiples the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.

This marriage of creative content and search engine optimisation delivers a better return on investment. We’re creating content that not only reaches your target market and audience, but actively engages visitors and keeps them on your site.

Persona Development

Through analysis of Google Analytics demographic data and CRM information, and through collaboration with your sales and marketing teams, our consultants create detailed personas of your top readers, your influencers and your buyers. These guide all content-creation efforts and marketing strategies.

Email & Marketing Automation

A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.

UX and Website Redesign

High bounce rate, low dwell time and poor conversions could be indicators that it’s time for an updated website design or a UX audit. Our SEO and consulting teams can provide in-depth analysis of your current web design and recommendations for where it needs to be improved. From there, they collaborate with creative teams to optimise landing page copy and deliver a newly designed site with polished UX.

Website Audits

What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile-friendliness are just some of the technical woes that can negatively impact site performance and SEO. Our consultants deliver multiple tiers of website audits to optimise your technical SEO and improve site speed and performance.







And more.

Be social, and you’ll be seen, heard and spoken about on the web. Our social media marketing (SMM) and social media advertising solutions take your online presence to new heights.

Our fixed and à la carte services include but aren’t limited to:

Social Media Management

Our social consultants assess key metrics, and make recommendations for improvement across channels. They also build up your base of followers through strategic engagements, precisely-timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility. Reach new audiences, boost your online reputation and cultivate customer loyalty all at once.

Influencer Outreach

Social strategists collaborate with experts and marketing influencers in your industry to forge mutually beneficial relationships that help extend your reach on social media to new audiences.

Paid Social

Your social media strategist can help you create social display ads and sponsored posts that look like they belong in your customers’ feeds. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximise the performance of your paid social campaigns.

Paid and Organic Content Promotion

Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement. Whether Facebook advertising, sponsored posts on LinkedIn or Instagram Stories are right for you, our social strategists can create the social content your brand needs.

Increasing Brand Awareness

Retargeting Deep-Funnel Leads

If you have a website, you’re already doing digital marketing. We’ll help you do it better.