Partnering With a B2B Content Marketing Agency Like No Other
As B2B marketers with more than a decade of international experience, we bring inbound marketing, marketing automation and data-driven campaigns to your organisation.
Using leading analytics tools to guide your strategy, we map every blog post to a specific buyer persona, every social promotion to a targeted audience and every email to a segmented list. Your dedicated strategist collaborates with you to execute your next marketing campaign, uncover new audience insights and deliver warm leads to your sales team.
It’s our responsibility to lead from the front across all marketing channels and initiatives. While some agencies just take orders or leave you to execute ideas, Brafton’s end-to-end service includes a level of touch and dedication that’s unmatched in B2B content marketing.
It’s ROI or nothing.
Who We Are
As a content marketing agency, Brafton helps businesses through every stage of the sales process, from customer attraction to retention.
That means our content creation services are wide-ranging. We write informative blogs and thorough white papers. We design custom graphics and shoot high-quality videos. We conduct SEO research to help your content rank highly. We share our expertise with you so you can improve your own marketing strategy.
Built on our portfolio of B2B clients like yours, we know what it takes to succeed as a B2B company.
How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic and boost conversions.
There’s nothing quite like a well-planned drip campaign to help qualify a purchased list of email contacts.
How does a B2B company achieve exponential QoQ growth while relying almost exclusively on organic social media marketing? Like this.
Your Goals, Our Strategy
When you partner with Brafton, we don’t just want to see your sales improve. We want to see you rise to the top of your industry and leap to the forefront of your audience’s mind. Our content will help you with:
We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more.
After proper due diligence and preparation, we implement your custom content strategy into your larger marketing efforts, ensuring all investments work in cohesion.
Your content strategy informs all the decisions we make in relation to the creation and distribution of content. It can also be refined over time as your business needs evolve and the market shifts. Succeeding in B2B marketing requires this level of content agility, and we ensure your strategy is always optimised for performance.
With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that can do it all.
At Brafton, we offer content creation services that range from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing.
Are Their Prices Competitive?
It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship.
The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.
Brafton’s prices are some of the most competitive on the market. You pay for what you get, and no more. Our quality content will help your brand drive sales, giving you the best possible return for your spend.
Do They Succeed?
Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results.
Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.
When it comes to our success, the proof is in the pudding. Brafton’s content marketing services have helped companies throughout the world get their names out there, improve their sales and become leaders in their industries.
Our B2B marketing strategy experts aren’t just pros at creating content that fuels your inbound marketing efforts – they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy off of your specific goals, and we monitor the plan’s success by analysing your website performance.
Whether your goal is to gain more social media followers, engage leads from untouched channels, increase your sales numbers or turn returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.
How to Measure B2B Content Marketing ROI
A B2B content marketing agency shouldn’t just deliver your custom-made content and then send you on your merry way. They should also help you analyse if it’s truly working, or if adjustments need to be made.
That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to make sure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your strategies.
Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel.
Top of funnel content: Awareness.
This includes your blog posts, eBooks, newsletters and the like. These might not directly drive sales, but they get your name out there. To measure the success of these types of content, look at clicks, follows on social media, impressions and other metrics like these.
Middle of funnel content: Interest.
This includes your downloadable assets—the pieces of content an audience member saves for later, rather than just looking at once. Like top of funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads.
Middle of funnel: Consideration.
Slightly further down the sales funnel is where your customer is interested, but they need a little more of a push to be convinced that your brand is better than their other options. What’s essential in this stage is social proof that your business is quality and trustworthy. This can be in the form of customer success stories, testimonials and positive reviews.
Bottom of funnel content: Decision.
This includes the pieces of content that lead your potential customers to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or inquiries through your contact page as well as submitted forms are also good indicators.
Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyse if it’s working for you.
Brafton can be that partner.
Not in Australia?
Check our international B2B content marketing: