Why Video Marketing is So Powerful: Your Complete Guide to Video Marketing in 2024

1. What Is Video Marketing?

Deep Dive

How to Create a Product Demo Video

How to Create a Product Demo Video That Generates Money (Video)

Learn how to create a profitable product demo video, and check out these great examples.

5 of the Best Testimonial Videos To Inspire Your Own

We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

2. Why Is Video Marketing
So Powerful?

Boost Engagement

Increase Organic Traffic

Higher Goal Conversions

Enhance your ROI

Deep Dive

How to Create Engaging Video Content That Boosts Your Conversions

Want to learn how to create engaging video content to boost conversions and wow your audience? Read this post to find out seven useful strategies to do that.

8 Do’s & Don’ts of Making Marketing Videos: Video Creative Director AJ Muffett

There’s so much “video marketing best practices” content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of video’s most common do’s and don’ts.

3. Examples of Video Marketing

LinkedIn Recruiter


Adobe Creative Cloud

True Classic

Deep Dive

12 Video Ideas for Any B2B Business (With Examples)

Learn why video is such an important component of marketing strategies – and watch the examples that prove why B2B brands can’t afford to be camera shy.

4 Ways to Make Marketing Videos While Staying Socially Distant

2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.

4. Top 4 Tips to Create a Great Video Marketing Strategy

1. Define Your Goals

2. Know Your Target Audience

3. Be Consistent With Your Branding

4. Keep It Short, Sweet and to the Point

Deep Dive

How to Write a Script for a YouTube Video: Tips and Best Practices

How to Write a Script for a YouTube Video: Tips and Best Practices

Wondering how to create YouTube videos like the pros? You’re in the right place. Read on for tips on writing scripts for maximum engagement and impact!

How Long Should a YouTube Video Be?

How Long Should a YouTube Video Be?

How long should a YouTube video be? The short answer: It depends. Here’s everything you need to know about crafting the perfect YouTube videos.

5. Where to Showcase Your Video Marketing Content

Deep Dive

Why Video Content Management is Essential to Your Marketing Strategy

Video content management can be used to improve your marketing strategy. Learn what it is and why it’s such an important tool for supporting your business.

A Content Marketer’s Guide to Video Distribution

Video distribution is every bit as important as video production. Here’s how to do it right, on your own website and on social media.