Pinterest Management

Pinterest marketing is your brand’s way of making itself more attractive to your audience.

Think of the visual social media channel as a custom-curated gallery dedicated to your audience’s interests, and Brafton as virtuoso painters. As your Pinterest managers, we’ll help curate a Pinterest strategy that creates data-driven posts for your Pinterest account. We’ll make sure pinners keep coming back for more.

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Our Pinterest Management Services

If you’re wondering what it’s like to work with a Pinterest management service, at Brafton, we can tackle every facet of Pinterest from Pin design to elaborate paid Pinterest strategies. With our team, you’ll work with a dedicated Pinterest manager who is adept at building out strategies using Pinterest analytics for this platform as well as other social media marketing channels. By partnering with expert social media marketers, your strategy can go well beyond what a typical Pinterest virtual assistant can offer you, including but not limited to:

Persona Development

You need to refine your target audience before you can start marketing across digital channels.

Our persona development services help you understand which of your prospects have the greatest commercial value, who is a buyer and who is an influencer, what campaigns and strategy works best for these target audiences, what tactics convert which visitors into buyers and more.

A custom persona is more than a snapshot of your ideal client, but a full picture of how to draw people or companies through your sales cycle. Our goal is to get as detailed a picture of your target personas as possible, so that we can help you decide if Pinterest marketing is right for you, and what tactics will be most effective on the channel.

Content Creation

Like any other social media channel, you need original content that’s worth pinning to your boards. Our content creators, including writers, designers and videographers, can create any type of digital content you need for your Pinterest campaigns, including but not limited to:

  • Blog posts.
  • Infographics.
  • Custom illustrations.
  • Video content.
  • 3D animations.
  • Product photos.
  • Quotes over artwork.
  • GIFs.

Our expansive team of in-house writers, graphic designers, animators and more are dedicated to getting your brand voice just right. Each blog post, infographic, explainer video or other piece of content is set up to perform well on Pinterest and other marketing channels.

Social Media Management

We offer several social media management packages on a monthly and rolling basis. Either way, we can help you with every element of Pinterest management:

  • Building your Pinterest profile.
  • Creating a keyword-rich username and description.
  • Creating boards and writing their descriptions.
  • Keyword optimising your board titles and descriptions.
  • Optimising Rich Pins.
  • Posting new Pins.
  • Creating Pinterest ads.
  • Earning more followers.
  • Curating content (re-pinning).
  • Engaging with other pinners.

The Pinterest expert working with your brand will carefully create boards and Pins that matter to your brand and followers and align with your marketing strategy. Beyond Pinterest, your social media manager will utilise the other social media platforms of your choice to further bolster your brand presence on Pinterest and the internet at large.

Pinterest Ads

Our social media consultants can spearhead your paid Pinterest marketing campaigns at every stage:

  • Strategically selecting which Pins to promote for your Pinterest ad.
  • Setting up ad groups (target audiences) based on keywords, interests, demographics and other factors.
  • Scheduling campaigns, allocating budgets and planning out timeframes.
  • Choosing what types of actions to bid on.
  • Performing any troubleshooting along the way.
  • Measuring the performance of the campaign.
  • Pivoting the strategy and approach as needed.

Your promoted Pins must make an impact; get the most from your social media investment by working with a Pinterest manager who has experience generating ROI from paid social strategies.


All of our social media packages offer monthly reporting along with a 30-minute review call to walk through key metrics, what they mean and how they should guide future Pinterest marketing efforts. We can also deliver custom reports that provide deeper or more specific insights into your Pinterest marketing efforts using Pinterest analytics. From a complete Pinterest audit to reports on the metrics that truly matter to your brand, we’ll make sure you have all the information you need to strategically leverage this lucrative platform.