What Sets Our Article Writing Services Apart?

What Sets Our Article Writing
Services Apart?

A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our approach to produce engaging content that delivers tangible results.

Using the latest search engine optimization (SEO) best practices and data-driven research, we thoroughly craft articles to:

  • Increase your search presence.
  • Raise your brand awareness.
  • Keep visitors coming back to your site.
  • Bring in qualified leads.
  • Support your digital marketing campaigns.

Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines and producing articles that match your vision and message. Brafton’s editorial department has amassed a team of talented professional writers with a depth of experience and expertise in various industries.

Whoever your audience is, we can write to them. No industry, market, audience or subject matter is too niche for our expert writers.

Brafton’s Results-Driven Approach

Our content creation process is heavily driven by market research and search
performance analysis:

A dedicated content marketing strategist
works with you to outline a detailed
content strategy tailor-made to meet your
specific commercial goals.

Our professional writers use SPBs as the
framework to craft high-quality content that
speaks directly to your target audience.

We conduct keyword research and
analysis to identify search queries that
display high user intent and closely align
with your services and offerings.

Brafton’s expert writers do whatever
research is necessary to produce
engaging content that meets your brand’s
standards, such as conducting industry
analysis and speaking with internal SMEs
and other experts.

Our in-house consultants create Search
Performance Briefs (SPBs) for each
keyword, mapping out important discussion
points, associated search phrases, ideal
content lengths and headlines, landing
pages to link back to and much more. We
take every opportunity to finetune each
article to increase search presence and
drive engagement.

Extensive internal quality assurance
testing, including multiple editors and
project managers, fixes any errors in the
copy and ensures everything we produce
is plagiarism-free. Articles are meticulously
refined and revised before they land in
your hands.

Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content.

Content Tailored to Your Audience

Content Tailored to Your Audience

Our team carefully crafts every step of the content writing process to engage your target audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

  • Create digital articles that resonate with your most promising sales prospects.
  • Target high-intent search queries.
  • Bring potential customers into the sales funnel.
  • Nurture your brand relationship along toward an eventual conversion.

There are several factors our professional writers consider when writing to any audience:

Style & Tone

Style & Tone

Whether you already have a detailed brand style guide or need assistance developing the right voice for your business, Brafton can help.

Our blog writers are adept at skillfully incorporating nuanced writing styles into everything they produce. We can tailor articles to different customer personas and demographics, adapting the language to engage different customer segments.

Topic Selection

Topic Selection

Our content writers use a variety of tools and resources to develop article topics that are guaranteed to resonate with your audience:

  • Industry research.
  • Competitor analysis.
  • Trending social media topics.
  • Breaking news items.
  • Customer pain points.
  • Evergreen subjects.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

Subject Matter Expertise

Subject Matter Expertise

Your customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it. Brafton’s expert writers have experience writing for a number of different industries, including:

  • Healthcare.
  • Financial services.
  • Higher education.
  • IT.
  • Consumer retail.
  • High tech.
  • Legal services.
  • Manufacturing.
  • Industrial.
  • Oil & Gas.
  • And more.

Our blog writers thoroughly research every article to ensure complete accuracy and showcase your brand as a true authority in your market.

Should You Outsource Article Writing Services?

Outsourcing article writing services to a content marketing agency isn’t your only
option, of course. Depending on available resources, you may be able to take that
work in house or assign it to a freelancer.

There are pros and cons to outsourcing this kind of work, but the benefits far
outweigh any potential concerns:

Pros

PROS

Dedicated professional writers who
understand your audience, industry
and brand.

A full-service content strategy that
aligns every article with your
marketing and commercial goals.

Comprehensive topic and audience
research ensures that each article
resonates with your readers.

Strict quality control measures
produce clean copy that accurately
reflects your brand and
your message.

Agency writers have years of
experience working in different
industries, developing significant
subject matter expertise.

Expert writers can lend their article
rewriting services to mold existing
site content into SEO-enriched
works that draw more organic traffic
and increase search ranking.

Full-service agencies provide services
beyond copywriting, including design,
video, social media, web
development, content marketing
strategy and SEO consultation.

Content writing services are typically
far less expensive than hiring a
dedicated editorial team.

Cons

CONS

In-house teams have the benefit of
working closely with your internal
stakeholders. That being said, we
pride ourselves on our
responsiveness, making our
strategists, project managers and
professional writers feel like an
extension of your team.

In-house teams are already
intimately familiar with your brand’s
audience, messaging and style
guidelines, although agency writers
take the time to become brand
experts in their own right.

Contracting freelancers may be a
more affordable option. However,
they may not have a firm grasp on
your brand, your audience or your
industry to consistently produce
content that meets your standards.

In most cases, the benefits of working with a content marketing agency far outweigh
building a dedicated internal team or handing assignments to unvetted freelancers.

Brafton’s article writing services deliver more than just quality content. Everything we
produce is in support of a broader content marketing strategy. Our teams routinely
measure and analyze article performance, continually refining content to draw more traffic,
increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one article at a time.

Learn more about our Article Writing Services.

Contact Us