SEO on a National Scale

SEO on a National Scale

Search engine optimisation as a methodology is nearly two decades old. But SEO strategies must mature and evolve in real time, as search engine algorithms and customer expectations change.

Brafton’s national SEO service allows your brand to capitalise on company, market and industry changes – no matter how subtle or substantial – so you never lose a step to competitors. Those commercial changes may include:

  • M&A.
  • Business expansion or contraction.
  • IPO.
  • Tech disruption.
  • Product or service innovation.

Any business event that shifts marketing budgets or executive decisions is an opportunity for your company to share your message through your digital marketing initiatives. Brafton helps strategically position your digital brand in search engine results pages (SERPs), creating competitive content marketing strategies to win on all fronts – today and tomorrow.

If you’re a national brand, you need national SEO.

seo national scale

Distinguishing Between Local, Regional, National and International SEO

Distinguishing Between Local, Regional,
National and International SEO

Each SEO campaign created by Brafton’s experts is customised to the realities of our clients’ brands. We know that SEO success comes from understanding how to calibrate strategies to reach potential customers locally, regionally, nationally and internationally.

Here’s a brief rundown of how SEO efforts can be configured to scale with your business and its core commercial objectives:


Local SEO:

  • Google My Business optimisation.
  • Citation management.
  • Localised keyword targeting.
  • Google Maps optimisation.

National SEO:

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimisation.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.
regional seo

Regional SEO:

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.
int seo

International SEO:

  • Multi-national content creation.
  • Language localisation.
  • Multi-domain and multi-site management.
  • Global keyword research.

Whether you’re targeting your average local customer or broadening your reach to span across all of Australia and beyond, our digital marketing and SEO experts can help.

Every SEO service can be scaled accordingly, and foundational content marketing goals are established at the onset of a Brafton partnership.

On-Page National SEO

On-Page National SEO

On-page SEO relates to optimising individual webpages, including copy and HTML. Adjustments to on-page elements can increase keyword rankings, generate more organic traffic and make websites user- and search-friendly.

Common on-page elements to optimise for a national SEO campaign include:


On-page copy, images and videos.

Meta descriptions and title tags.

alt text

Image alt text.

h1 tag

HTML headings (H1-H6 tags).

url string

URL strings.


Internal linking structures.

schema markup

Schema markup.

Brafton SEO experts may recommend services that include, but are not limited to:

  • Blog writing and optimisation.
  • Landing page writing and optimisation.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimisation.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.

Off-Page National SEO

off-page seo

Off-Page National SEO

Off-page SEO tactics are external to your business website, whereas on-page SEO occurs internally, on-site.

Off-page SEO packages may contain off-page tactics like:

  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Guest posting.
  • Brand monitoring.
  • Audience development.
  • Updating local businesses listings.

E-Commerce SEO

E-Commerce SEO

E-commerce SEO is vital to brands that primarily sell online, and Brafton’s team of SEO strategists and consultants engineer bespoke solutions that help you funnel more traffic from search engines to your product pages.

Those services may include:

  • Product and service page optimisation.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimisation.
  • Image optimisation.
  • Web demo creation.
  • A/B testing.
  • Sophisticated keyword targeting.
  • Page speed and mobile optimisation.
  • Sitemap optimisation.
  • Rich snippet optimisation.
  • Website redesign.
  • User testing.

The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this flywheel is set in motion, your business benefits from greater organic, referral and direct traffic from sources all across the web.


SEO, Your Way

As your business changes, so too do Brafton’s SEO services. That means if you turn your local business into a national brand, your SEO efforts must scale in tandem with your growing company.

Business evolves, and so does SEO. That’s why our packages are available à la carte, on demand or as part of a rolling contract.
We will create the SEO strategy that works for you.

For complete product and pricing details, check out our product catalogue.

Get in touch today to learn more about our

National SEO Services.