SEO on a National Scale
Search engine optimisation is a pivotal strategy for businesses aiming to extend their reach on a broader scale. A national SEO campaign, on the other hand, focuses on improving a website’s search engine ranking across a wider national audience, as opposed to a local SEO service that targets a specific geographical area.
Initially perceived as a way to ‘trick’ search engines into favouring one’s website, early SEO efforts involved tactics like keyword stuffing, which diminished the quality of content for readers. However, search engine developers swiftly adapted, crafting smarter and more meticulous algorithms. This shift, although beneficial for the target audience, necessitated a complete overhaul of the strategies adopted by digital marketers.
In the current scenario, a successful national SEO strategy must be intricately aligned with both the searcher’s intent and the ever-evolving algorithms of search engines. This necessitates a dynamic approach where businesses constantly adapt to the rapid changes that characterise the SEO landscape.
That’s where an SEO company comes in.
Brafton’s national SEO service allows your brand to capitalise on company, market and industry changes — no matter how subtle or substantial — so you never lose a step to competitors. Those commercial changes may include:
- Business expansion or contraction.
- Tech disruption.
- Product or service innovation.
Any business event that shifts marketing budgets or executive decisions is an opportunity to share messages through your digital marketing initiatives. Brafton helps take advantage of these opportunities, strategically positioning your digital brand in SERPs and creating content marketing strategies that win on all fronts. Just as importantly, we help you keep up with changing algorithms and customer expectations so your company and your content never fall behind.
Leveraging the expertise of an SEO agency involves a comprehensive SEO audit, meticulous keyword research and the implementation of technical SEO tactics by experts. This concerted SEO effort not only enhances brand awareness but also optimises your presence for search engines, fostering a robust connection with your national audience.
If you’re a national brand, you need national SEO.
Distinguishing Between Local, Regional,
National and International SEO
Each SEO campaign created by Brafton’s experts is customised to the realities of our client’s brands. We know that SEO success comes from understanding how to calibrate strategies to reach potential customers locally, regionally, nationally and internationally.
Here’s a brief rundown of how our SEO marketing service can be configured to scale with your business and its core commercial objectives:
Local SEO helps attract local audiences. It’s especially helpful for building community engagement and taking advantage of any unique elements your neighbourhood has to offer. This strategy is pivotal in enhancing brand awareness among the local populace.
- Google My Business optimisation.
- Citation management.
- Localised keyword targeting.
- Google Maps optimisation.
National SEO is your chance to appear on a nationwide stage. It forms a critical component in orchestrating successful national campaigns, aiming to boost your search engine ranking and visibility among a national audience. The strategy encompasses:
- Broad, location-agnostic keyword ranking.
- Featured snippet optimisation.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
Regional SEO helps you take advantage of keyword strategies, searcher intents and even audience needs specific to your region. It’s targeted without alienating other audience members, helping support your overall SEO campaign.
- Creation of region-specific organic SEO content.
- Geo-targeted long-tail keywords.
- High-value link building.
International SEO spreads your message all around the globe. It helps you navigate language barriers, cultural expectations, varying shopper habits and more.
- Multi-national content creation.
- Language localisation.
- Multi-domain and multi-site management.
- Global keyword research.
Whether you’re targeting your average local customer or broadening your reach to span all over Australia and beyond, our digital marketing and SEO agency stands ready to assist.
Every SEO service can be scaled according to your unique needs. Foundational content marketing goals are established at the very beginning, resulting in an SEO company partnership built around you.
On-Page National SEO
On-page SEO is a crucial aspect of crafting a successful national SEO campaign, focusing on optimising individual web pages, encompassing both copy and HTML elements. Fine-tuning these components can escalate keyword rankings, boost organic traffic and transform websites into user-friendly and search-friendly platforms.
Common on-page elements to optimise for a national SEO campaign include:
On-page copy, images and videos.
Meta descriptions and title tags.
Image alt text.
HTML headings (H1-H6 tags).
Internal linking structures.
To enhance your national SEO strategy, Brafton experts may recommend services that include, but are not limited to:
- Blog writing and optimisation.
- Landing page writing and optimisation.
- Copy and content refreshes.
- Product description creation and updates.
- Technical on-page site audits and error remediation.
- Site health checks.
- Website SSL setup.
- Metadata optimisation.
- Link structure analysis and adjustment.
- Conversion rate and mobile optimisation.
- Analytics tracking.
Off-Page National SEO
Off-page SEO tactics are external to your business website, whereas on-page SEO occurs internally, and on-site. Both are key elements of a successful SEO strategy and overall digital marketing service.
Off-page SEO packages may contain off-page tactics like:
- Link building.
- Influencer marketing.
- Social media marketing.
- Guest posting.
- Brand monitoring.
- Audience development.
- Updating local business listings.
For brands predominantly operating online, e-commerce SEO is a vital component. Brafton’s team of SEO strategists and consultants craft tailored solutions, channeling more traffic from search engines to your product pages and enhancing brand awareness among a wider target audience.
Those services may include:
- Product and service page optimisation.
- Schema markup.
- Review and citation management.
- Technical integration support.
- Conversion rate optimisation.
- Image optimisation.
- Web demo creation.
- A/B testing.
- Implementing sophisticated keyword research strategies.
- Page speed and mobile optimisation.
- Sitemap optimisation.
- Rich snippet optimisation.
- Website redesign.
- User testing.
The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this e-commerce SEO flywheel is set in motion, your business benefits from greater organic, referral and direct website traffic from sources all across the web.
SEO, Your Way
As your business changes, so too do Brafton’s SEO services. That means if you turn your local business into a national brand, your SEO efforts must scale in tandem with your growing company — and we can make it happen.
Business evolves, and so does SEO. That’s why our packages are available à la carte, on-demand or as part of a rolling contract.
What sets us apart is our holistic approach to SEO strategy development. By combining our national SEO expertise, content creation best practices and technical know-how with your unique perspective on your brand, goals and audience, we’ll build a highly personalised approach. No matter how your needs change, we’ll always be right by your side to help create the SEO strategy that works for you. Whether we’re helping to grow your local SEO or taking it to a global level, we’re by your side, committed to boosting your online visibility like never before.
For complete product and pricing details, check out our product catalogue.
Case Studies Demonstrating SEO Excellence
This case study illustrates our collaboration with Rubbermaid Commercial Products Australia, where we revamped their digital presence. We significantly enhanced their online visibility through a detailed strategy encompassing content creation and SEO optimisation, cementing their position as a sector leader.
Gerard Malouf & Partners experienced a substantial digital transformation with our assistance, securing a dominant stance on the first page of search results. Our combined efforts fostered a robust SEO strategy that propelled them to a prominent position in their field.
Working alongside Preply, we initiated a campaign to bolster their backlink profile. The outcome was a remarkable acquisition of 500 backlinks, enhancing their online stature. This case study stands as a testament to the effectiveness of a well-planned backlink strategy, guiding Preply towards digital prominence.
Not in Australia?
Check out our international National SEO Services: