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National SEO Services

Search engine optimisation, or SEO, is a key marketing strategy in today’s digital environment. With national SEO services from Brafton, you’ll enjoy data-backed strategies that increase organic search visibility, outrank digital competitors and dominate the search engine results page (SERP) landscape for high-value keywords.

While your company grows its business footprint, a national SEO strategy
with Brafton grows your online footprint for maximum market penetration.


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SEO on a National Scale

Search engine optimisation, a methodology for creating content that ranks highly on a SERP and increases relevant website traffic, is nearly 2 decades old. When it was first introduced, it often felt like a way to ‘trick’ a search engine into favouring your website over the competition’s. This led to SEO campaign approaches like keyword stuffing, which reduced the value of written content for readers. Search engine developers quickly caught on and created smarter, more meticulous algorithms. Although this was great news for audiences, it forced digital marketers to reinvent their approaches from the ground up.

Today, any worldwide or national campaign must be informed by both searcher intent and search engine algorithms — both of which can experience rapid changes. For this reason, companies of all shapes and sizes now need a cutting-edge SEO strategy to navigate the SERP landscape. 

That’s where an SEO company comes in.

Brafton’s national SEO service allows your brand to capitalise on company, market and industry changes — no matter how subtle or substantial — so you never lose a step to competitors. Those commercial changes may include:

  • M&A.
  • Business expansion or contraction.
  • IPO.
  • Tech disruption.
  • Product or service innovation.

Any business event that shifts marketing budgets or executive decisions is an opportunity to share messages through your digital marketing initiatives. Brafton helps take advantage of these opportunities, strategically positioning your digital brand in SERPs and creating content marketing strategies that win on all fronts. Just as importantly, we help you keep up with changing algorithms and customer expectations so your company and your content never fall behind.

If you’re a national brand, you need national SEO.

Distinguishing Between Local, Regional,
National and International SEO

Each SEO campaign created by Brafton’s experts is customised to the realities of our clients’ brands. We know that SEO success comes from understanding how to calibrate strategies to reach potential customers locally, regionally, nationally and internationally.

Here’s a brief rundown of how SEO efforts can be configured to scale with your business and its core commercial objectives:

Local SEO:

Local SEO helps attract local audiences. It’s especially helpful for building community engagement and taking advantage of any unique elements your neighbourhood has to offer.

  • Google My Business optimisation.
  • Citation management.
  • Localised keyword targeting.
  • Google Maps optimisation.

National SEO:

National SEO is your chance to appear on a nationwide stage. It helps you stand out from other companies in your country and plays a key role in any national campaign.

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimisation.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.

Regional SEO:

Regional SEO helps you take advantage of keyword strategies, searcher intents and even audience needs specific to your region. It’s targeted without alienating other audience members, helping support your overall SEO campaign.

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.

International SEO:

International SEO spreads your message all around the globe. It helps you navigate language barriers, cultural expectations, varying shopper habits and more.

  • Multi-national content creation.
  • Language localisation.
  • Multi-domain and multi-site management.
  • Global keyword research.

Whether you’re targeting your average local customer or broadening your reach to span all of Australia and beyond, our digital marketing and SEO experts can help.


Every SEO service can be scaled according to your unique needs. Foundational content marketing goals are established at the very beginning, resulting in an SEO company partnership built around you.

On-Page National SEO

On-page SEO relates to optimising individual webpages, including copy and HTML. Adjustments to on-page elements can increase keyword rankings, generate more organic traffic and make websites user- and search-friendly.

Common on-page elements to optimise for a national SEO campaign include:

On-page copy, images and videos.

Meta descriptions and title tags.

Image alt text.

HTML headings (H1-H6 tags).

URL strings.

Internal linking structures.

Schema markup.

To enhance your national SEO strategy, Brafton experts may recommend services that include, but are not limited to:

  • Blog writing and optimisation.
  • Landing page writing and optimisation.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimisation.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimisation.
  • Analytics tracking.

Off-Page National SEO

Off-page SEO tactics are external to your business website, whereas on-page SEO occurs internally, on-site. Both are key elements of a successful SEO strategy and overall marketing service.

Off-page SEO packages may contain off-page tactics like:

  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Guest posting.
  • Brand monitoring.
  • Audience development.
  • Updating local business listings.

E-Commerce SEO

E-commerce SEO is vital to brands that primarily sell online. Brafton’s team of SEO strategists and consultants engineer bespoke solutions that help you funnel more traffic from search engines to your product pages.

Those services may include:

  • Product and service page optimisation.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimisation.
  • Image optimisation.
  • Web demo creation.
  • A/B testing.
  • Sophisticated keyword targeting.
  • Page speed and mobile optimisation.
  • Sitemap optimisation.
  • Rich snippet optimisation.
  • Website redesign.
  • User testing.

The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this e-commerce SEO flywheel is set in motion, your business benefits from greater organic, referral and direct website traffic from sources all across the web.

SEO, Your Way

As your business changes, so too do Brafton’s SEO services. That means if you turn your local business into a national brand, your SEO efforts must scale in tandem with your growing company — and we can make it happen.

Business evolves, and so does SEO. That’s why our packages are available à la carte, on-demand or as part of a rolling contract.

By combining our national SEO expertise, content creation best practices and technical know-how with your unique perspective on your brand, goals and audience, we’ll build a highly personalised approach. No matter how your needs change, we’ll always be right by your side to help create the SEO strategy that works for you. From local SEO to international SEO, we’re here to help.

For complete product and pricing details, check out our product catalogue.

Learn more about our national SEO services.