Paid text ads
One of the most common paid ad formats on the Google Search Network, optimised text listings help customers find information relevant to their needs, whether they’re ready to make a purchase or still need to learn more.
Paid search Google ads show up in search engine results pages (SERPs) for relevant queries. They can also be used on Bing’s ad networks and other search engines.
In addition to Google SERPs, the Google Search Network allows your ads to be shown on search results on other Google properties (such as the Google Play Store), as well as partner websites.
Text ads can include ad extensions, such as phone numbers, site links and user reviews, to make the result more valuable to the searcher. This type of PPC ad is often used to target prospects who are either in the consideration or purchase stage of the sales funnel.