Why Whiteboard Animations?

A whiteboard animation is a video featuring a drawing hand sketching helpful images and phrases on a whiteboard or similar background. The minimalist presentation of these videos are excellent for simplifying complicated concepts and maintaining the viewer’s attention.

Why Whiteboard Animations? pt. 2 A short history of whiteboard videos

A short history of whiteboard videos

Whiteboard animation is a video style that’s meant to explain complex ideas in an easy-to-follow manner.
Sometimes called video scribing, the concept of whiteboard animations began with filming the hand-drawing explanations of a subject on a whiteboard. The video was then sped up, with a voiceover added to explain each detail.

Today, whiteboard animation software allows anyone, no matter how artistically inclined, to create whiteboard videos anytime they please. However, free software options don’t always provide the quality you need in a video marketing strategy.

Brafton animation sizzle reel

Why Whiteboard Animations? pt. 3 A short history of whiteboard videos pt. 2

When creating a video for your organisation, including branded elements is essential for promoting brand recall. Working with professional animators ensures you’ll have control over how your brand is presented throughout the video, and allows you to give input on character styles, music selection, typography, colours and more.

Why Whiteboard Animations? pt. 4 Video creation and marketing strategy go hand-in-hand

Video creation and marketing strategy go hand-in-hand

Free whiteboard animation software allows people to quickly throw together a video they can use right away. However, video marketing is more than simply creating videos and sharing them.

At Brafton, we know that content creation and marketing strategy must be carried out in tandem.

When you work with a team of professional marketers, videographers, animators, graphic designers and writers, your organisation has the advantage of not only working closely with your content creators, but also the experts that put meaning behind your strategy.

Our motion graphics team utilises leading industry software, including Adobe Illustrator, After Effects and Audition, making your completed video a high-quality asset you’ll feel proud to share with your audience.

To tell your story in a way that moves leads down the funnel and influences buying decisions, Brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience.

How Whiteboard Videos Are Made

Working with the animation team at Brafton means you’ll receive a professional video with minimal hassle for you. Here’s what the typical process for creating an animated whiteboard video looks like:

Step 1: Plan

Content Writing Services

Step 1: Plan

The key to an awesome animation is to start with a detailed plan. If you already know what you want your next video to focus on, that’s great! If not, we can help.

Together with your Brafton team – consisting of a content marketing strategist, project manager, animator, videographer, graphic designer and/or writer – we can help determine the best way to utilise video in your marketing strategy.

Once we know what your whiteboard video should focus on, we can dive into the finer details, including character animations and branded elements.

Step 2: Script

2. Script

Next, we need a script for your animation. Excellent storytelling is an essential part of every successful whiteboard animation.

Our editorial team can write a flawless script from scratch to accompany your whiteboard video. We’ll share it with you to make sure we have everything right before we move on to the next step.

Synthesise complex product specs, offer step-by-step explanations or illustrate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.

Step 3: Storyboard

Step 3: Storyboard

After the script is finalised, it’s time to sketch out how the animation will flow, and what the key visuals will look like. This process is called storyboarding.

We’ll create the storyboard for you, showing exactly how the script will line up with the drawings and the transitions throughout the video. It’s here that you’ll see the way your animated characters, design details, logo, subtitles and other on-screen elements will look in the animation.

Tell us what you think – at this stage, we’ll make any edits you need to ensure your whiteboard video is perfect.

Step 4: Animate + Step 5: Review

Step 4: Animate

Once you have approved the storyboard, our animators are ready to tie it all together. We use animation software to ensure the final product looks clean, professional and ready to share on your website, YouTube, social media and other marketing channels.

Your animator will incorporate voiceover talent, background music, sound effects, cut transitions and other details to bring together a clean, easy-to-follow and fun-to-watch animation.

 

Step 5: Review

Every animation we create is sent to the client for review before we consider it finalised. If anything is amiss, let us know and we’ll resolve it for you.

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Step 6: Promote

Step 6: Promote

Video marketing doesn’t end with a completed video. Actually, it never ends; it’s a continuous process that involves publishing content, promoting it, reviewing its success and refining the strategy. Your content marketing strategist will help you understand how well your video is performing, and make suggestions about how to promote and share it, and what to do with your next video project.

Whiteboard Videos In Your Content Marketing Strategy

Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. This creative marketing tool can:

  • Engage your audience.
  • Break down complex concepts for the average viewer.
  • Boost your digital content campaign.
  • Tell your product or service story in an engaging, animated fashion.
  • Increase sales and business results.

Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second video embedded on a landing page.

Need to engage followers on social media? Quick-hitting, informative 30- to 60-second videos generate more likes, comments and shares.

Sales process slowing down after the first few touch points? Create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf.

Videos help populate resource centers with dynamic media, quickly answer site visitors’ questions and exhibit the more innovative and creative side of your brand.

Put a fresh spin on your corporate videos with the high-value animation production that can drive your content marketing strategy.

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