Whiteboard animation empowers your video marketing strategy.
Explain ideas, tell stories and repurpose content in a creative, visual format.
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Why Whiteboard Animations?
A whiteboard animation is a video featuring a drawing hand sketching helpful images and phrases on a whiteboard or similar background. The minimalist presentation of these videos are excellent for simplifying complicated concepts and maintaining the viewer’s attention.
A Short History of Whiteboard Videos
Whiteboard animation is a video style that’s meant to explain complex ideas in an easy-to-follow manner.
Sometimes called video scribing, the concept of whiteboard animations began with filming the hand-drawing explanations of a subject on a whiteboard. The video was then sped up, with a voiceover added to explain each detail.
Today, whiteboard animation software allows anyone, no matter how artistically inclined, to create whiteboard videos anytime they please. However, free software options don’t always provide the quality you need in a video marketing strategy.
Brafton Whiteboard sizzle reel
When creating a video for your organisation, including branded elements is essential for promoting brand recall. Working with professional animators ensures you’ll have control over how your brand is presented throughout the video, and allows you to give input on character styles, music selection, typography, colours and more.
Video Creation and Marketing Strategy go Hand-in-Hand
Free whiteboard animation software allows people to quickly throw together a video they can use right away. However, video marketing is more than simply creating videos and sharing them.
At Brafton, we know that content creation and marketing strategy must be carried out in tandem.
When you work with a team of professional marketers, videographers, animators, graphic designers and writers, your organisation has the advantage of not only working closely with your content creators, but also the experts that put meaning behind your strategy.
Our motion graphics team utilises leading industry software, including Adobe Illustrator, After Effects and Audition, making your completed video a high-quality asset you’ll feel proud to share with your audience.
To tell your story in a way that moves leads down the funnel and influences buying decisions, Brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience.