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Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.
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As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities.
With the support of a dedicated social media strategist, your brand can extend the reach and visibility of its visual content.
67% of marketers said
they planned to increase their
organic Instagram activities in 2020
____________
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.
In fact, 67% of marketers said they planned to increase their organic Instagram activities in 2020. This platform is gaining momentum across industries and verticals: 82% of B2C and 71% of B2B marketers say they’re active on Instagram.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.
An Instagram growth service aims to expand your Instagram’s followership, reach and engagement. It typically focuses on specific goals, such as increasing the number of real Instagram followers by a certain percentage.
Networking on Instagram is a great way to interact with your audience in a more direct way than other types of digital marketing like blog posts or PPC ads. Instagram is a distinctly visual platform that attracts people from all demographics and across the world.
When you work with Brafton, you’ll work with an account manager and social media strategist who are dedicated to helping your brand reach its full potential on this lucrative platform. Your Instagram growth strategy will be unique and tailored specifically to your brand and objectives.
Some elements of your growth strategy may include updating your Instagram profile, creating a regular posting schedule, analysing your current Instagram followership and engagement metrics, creating branded content and more.
Organic Instagram growth is done through traditional posts and Stories. Paid approaches using Stories Ads, Collection Ads, Carousel Ads and more can expand your reach even further.
Some Instagram growth services use Instagram bots and generic, automated content. Not so at Brafton. Getting your voice just right requires a human touch and a real person’s knowledge of your brand and current social media marketing best practices.
At Brafton, you won’t just be another face in the feed. Your content will stand out and draw new followers in.
At Brafton, you won’t just be
another face in the feed.
Your content will stand out
and draw new followers in.
____________
A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer. Brafton’s social media strategists know how to make the most of Instagram as part of a holistic social media and online marketing strategy.
Our Instagram growth experts can support your social media marketing through:
A complete Instagram profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and links to your website.
The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.
Instagram hashtags and keywords are how users find new accounts to follow. We can advise on how to capitalise on trending hashtags that pertain to your brand.
It’s important to post with regularity so your brand stays relevant. Consistent content promotes greater Instagram engagement from your followers.
Instagram stories appear at the top of a user’s feed, and one-third of the most viewed stories are from businesses. They’re available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.
In addition to building your Instagram following organically, paid display ads can extend your reach to customers within targeted audiences you haven’t interacted with yet.
Influencers expand your reach by sharing your content with real users. We can identify micro and macro influencers whose messaging is in line with your brand and products, and conduct outreach efforts to begin and build relationships with them.
What are people saying about your brand that your potential followers are seeing? Keeping tabs on how people view your organisation and Instagram profile is key to ensuring you’re making a good impression and meeting your audience’s expectations.
Your social media account manager can help maximise your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts. Consistent branding and messaging on, and off, your Instagram account can help promote brand awareness and recall, and expand your reach.
Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.
In fact, 90% of Instagram accounts follow a business. More than 200 million of them visit at least one business Instagram profile every day.
As of August 2020, 41.5% of the Australian population is active on Instagram. Plus, these users tend to be in a prime demographic. 54% of Aussies on Insta are aged 18-34. And the split between male and female users is nearly 50/50.
Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that is familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem pandering or forced.
60% of Instagram users say they have discovered new products on this platform. With support from an expert social media strategist, your brand can reach millions of potential customers who are ready to buy. Attractive, engaging content ensures they continue to connect with your messaging again and again.
An expert social media strategist
can help your brand can reach millions
of potential customers who are
ready to buy.
____________
Some Instagram growth services promote fake followers and paid follower lists.
Our social media strategists know the importance of real, organic followers. Remember, followers are real people who are looking for great content, reliable brands and excellent products.
We advise all our clients against fake followers and bought followers. We’ll even suggest a follower list audit if yours looks like it might have a high percentage of fake followers.
Here’s what we do instead of relying on bought or fake followers: We use excellent, engaging content to increase organic followers.
Real people give you real business. Fake followers give you a false sense of security.
At Brafton, we’re here for the real deal.
By learning about your organisation’s mission and goals, your strategist can develop Instagram campaigns that engage and convert. In addition, tailored analytics help you understand your results so you can continually improve your strategy.
Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies. With consistent effort, your follower count will grow and you’ll see more visitors arriving to your site from this channel.
Rolling Instagram management includes activities that enhance user engagement and build your following. Your strategist can manage your Instagram account and support your brand with image and video posts, stories, shared user-generated content and more.
Your strategist can also help you build relationships with influencers – accounts that may promote brands and content related to the interests of their targeted followers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off in terms of increased brand awareness and user engagement.
Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data.
Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.
Successful Instagram
marketing relies on relevant
and timely content, which is
why successful brands develop
sustainable strategies.
____________
In place of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform. As part of this Instagram service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.
With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.
Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, he or she can give you actionable advice on how to respond and nurture your customers according to your goals.
Video posts on Instagram receive 38% more engagement than image posts and tend to get over twice as many comments, on average.
User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your post is scrolled away. Video encourages users to slow down and take in your messaging without asking too much in return.
Advertising on Instagram follows a pay-per-click model that uses a bidding algorithm to place your ads in user’s feeds and stories. Using the Facebook Ad Manager, you can slice your targeted audience for precision campaigns.
An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms.
If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to be. An optimised profile, stunning posts and the right amount of promotion can help your business grow and succeed.
Brafton’s dedicated social media strategists can help you identify your goal, create engaging visual content campaigns and take a deep dive into your strategy.