An Insta-Worthy Social Platform
As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities.
With the support of a dedicated social media strategist, your brand can extend the reach and visibility of its visual content.
How to Build a Strong Instagram Strategy
A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer.
A typical strategy includes:
A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and a link to your website.
Instagram hashtags and keywords are how users find new accounts to follow. Including appealing copy or commenting on relevant trends makes your Instagram posts more visible and attractive.
The growth of your account often depends
on its relationships with others. Following, liking and commenting on posts from other accounts is essential. Engaging with influencers or Instagram stars who reflect your brand’s values can help drive followership. In addition, sharing user-generated content can boost engagement with potential customers.
Nearly half of all marketers use Instagram stories, a number that’s on the rise. Stories appear at the top of a user’s feed and are available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.
A Regular Posting Schedule:
It’s important to post with regularity so that your brand stays relevant. An active Instagram feed gives new followers plenty to browse through.
An Instagram advertising campaign can draw attention to product launches, new initiatives and expand your reach to users who haven’t interacted with your Instagram feed yet.
Your social media strategist can help maximise your results by ensuring that each aspect of your strategy is aligned with your other marketing efforts.
Promote Your Business on Instagram
If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to be. An optimised profile, stunning posts and the right amount of promotion can help your business grow and succeed.
Brafton’s dedicated social media strategists can help you identify your goal, create engaging visual content campaigns and take a deep dive into your strategy.