Content writing: White Papers, eBooks and more
High-value content is the fundamental aspect of an irresistible lead magnet. Our editorial staff is experienced in writing content of all kinds: from white papers that show thought leadership, to eBooks that highlight your authority in your industry, to case studies that demonstrate your brand’s value.
White papers include comprehensive information on a specific problem or topic that’s important to your audience. This evergreen lead magnet content will remain valuable for long periods of time. The long lifespan for a white paper means it can continue to feed your sales funnel for years to come.
eBooks combine stunning design and effective storytelling to wow prospects. These media-rich, visual assets stand out from other types of content, and they convincingly incentivise downloads and form completions.
Case studies use the real experiences from satisfied customers to demonstrate your brand’s value to potential clients. These assets use the power of a good testimonial, compelling writing and exceptional graphic design to create a lead generation machine.