eBook Design and Formatting
After your eBook text is written and approved, the asset will move into the design and formatting stage, the last step before the final product is presented. However, your content writer remains an integral part of the eBook production process at this stage.
Designers begin by working with writers to ensure text can be properly transformed into eye-catching visuals, asking any lingering questions regarding the topic or text. Your dedicated graphic designer will then bring to life the ideas created during the initial stages of the eBook, when they studied the approved outline and any client-provided branding guidelines to determine everything from fonts and colour schemes to specific illustrations and themes.
Whether you have specific imagery in mind or not, designers are on hand to turn ideas into reality. If you’re unsure of where to begin, Brafton graphic designers are happy to use existing collateral as a jumping off point to ensure your new eBook asset is in line with your current branding. This includes client websites, as designers can incorporate existing icons, illustrations and visual collateral into the eBook, including specific HTML colour codes.
After style, theme and branding elements are taken into account, the layout process begins, which includes the bulk of the eBook, as well as cover pages and tables of contents. Font styles, colours, illustrations, photos and interactive design additions, such as navigation buttons, are implemented.
Once layout is complete, a designed draft of the eBook is submitted for client approval. Any feedback is incorporated into the asset to create the final product. From there, your content marketing strategist can offer expertise in conversion rate optimisation (CRO) and promotional strategy to fully leverage your completed eBook.
Our writers can create web copy for dedicated eBook landing pages. Designers and strategists can also develop custom call-to-action buttons for gated eBooks to be used for lead generation. Social strategists, meanwhile, can distribute and promote your asset on the appropriate channels. This highly coordinated execution maximises the value of your eBook as part of a bigger inbound marketing strategy.