Add eBook Writing to Your Content Marketing Arsenal
If you’re looking for a creative way to take your content marketing to the next level, eBook writing is just what you need. An eBook is a digital book that can be downloaded and perused at your audience’s leisure, allowing them to engage with your quality content in a new way — and allowing you to get more data about how they interact with your brand.
Why eBook Writing Works
You’ve got all kinds of ideas to share with your audience. An eBook gives you a way to leverage those ideas in an easily digestible format, all while checking boxes on your marketing to-do list. Here are just a few examples of what eBook content could represent:
- Gated assets: Want to get contact information from your customers and prospects? Ask them to fill out a form so they can download all the valuable content in your eBook.
- Promotional material: Whether you have a new product or service or are participating in an industry event, an eBook can help promote the big news.
- Thought leadership: You’re a creative thinker, and your customers want to benefit from your ideas. eBooks are a brief but visually engaging way to show off your unique approach to industry topics and relevant news.
- Unified content marketing: No eBook is an island. These assets can be supported with other content marketing approaches like blogs and social media posts that direct readers to download the new eBook.
Why Use an eBook Writing Service?
Whether you’re a wizard with words or were never a big fan of language arts in school, the truth is that you’ve got more important things to do than agonise over word choice and thematic design. You and your ideas deserve a partner in content creation — one who’s willing to go the extra mile to create an asset that feels organic, valuable and true to your brand.
Brafton provides eBook writing services to organisations across all industries and verticals, including business, marketing, finance, manufacturing, law, technology, travel, education, health care, entertainment and more. From business-to-business to business-to-consumer brands, eBooks are ideal middle-of-sales-funnel content marketing assets, helping to generate leads, establish thought leadership, increase brand awareness and engage prospective customers.
From ideation to outline to final copy, Brafton’s eBook writing services zero in on how to make the text of your eBook as impactful as possible while serving specific commercial objectives. Throughout the entire process, we work closely with you to make sure your voice, approach and brand personality shine through in every word. Further, a dedicated project manager and professional eBook writer work with you every step of the way to expedite turnaround time and ensure the asset aligns with your content strategy.
The eBook Creation Process
The process begins with your content marketing strategist, project manager and eBook writer focusing on the editorial component of the asset. Content marketing strategists conduct research to determine which topics will resonate most with your target audience. They also account for the eBook assets competitors in your industry are producing. Meanwhile, project managers ensure the topic is tailored to your specific branding guidelines.
The next step is outlining. Whether you bring clear direction to the table or want help shaping your new creation, an expert writer will take content ideas and brainstorm their approach to your eBook. Undertaking research and reaching out for subject matter expert input on the client side, your writer will create a detailed outline of your eBook that includes possible titles and a page-by-page breakdown of the asset. Together, the team will consider how the scope and storytelling of the eBook support your business goals and fit within your current content marketing strategy.
All feedback and requested changes will be implemented into the outline before your team moves on to the next step. Once an outline is approved, your content team will continue production and begin the writing process. When the final copy has received your seal of approval, our design experts help bring this quality content to life with eye-catching visuals so you have an eBook you can be proud of.
eBook Writing Best Practices
The Brafton eBook writing service begins when a writer is selected based on industry experience, ensuring they bring the proper level of SME to your account. They will carefully review your existing content and brush up on themes, value propositions and concept positioning practices to act as creative ambassadors for your ideas. However, our eBook writing experts can also interview client-provided SMEs to ensure the content contains industry-leading insight and aligns with your brand’s voice and style guidelines. Through targeted questions and outside research, the Brafton team will combine our writing and strategy skills with your unique expertise to create something truly remarkable.
Writing an eBook also requires optimising content to ensure it fits the eBook format. Written content is vital to their success, but it should serve a supplementary function that supports visual storytelling.
While white papers, blog posts and long-form articles dive deep into specific subjects, the emphasis for eBooks is on easily digestible information told through engaging imagery and minimal copywriting. Brafton aims for each eBook page to contain approximately 125 words. As such, expert writers must craft each sentence with maximum impact in mind. Written content will focus on hard data and insightful takeaways that get right to the heart of a subject while still employing content writing and storytelling best practices.
To support visual storytelling, writers craft eBook content with imagery in mind. The writing itself is customised to suit the inclusion of graphics, and oftentimes themes are employed to inspire designers for illustrations and other graphic elements. This process helps elevate the content, developing material your audience will find highly engaging and valuable.
The initial draft copy of your eBook will undergo a round of editing and proofreading and will then be submitted for your approval. Any feedback you have will be incorporated into the asset to ensure it follows your brand guidelines and overarching creative vision.
As with the eBook outline, the initial draft copy of your eBook will be submitted for your approval. Any and all feedback you have will be incorporated into the asset to ensure it follows your brand guidelines and overarching creative vision.
eBook Design and Formatting
After your eBook text is written and approved, the asset will move into the design and formatting stage, the last step before the final product is presented. However, your content writer remains an integral part of the eBook production process at this stage.
Designers begin by working with writers to ensure text can be properly transformed into eye-catching visuals, asking any lingering questions regarding the topic or text. Your dedicated graphic designer will study the approved outline and any client-provided branding guidelines to determine everything from fonts and colour schemes to specific illustrations and themes; then, they’ll bring to life the ideas created during the initial stages of the eBook.
Whether you have specific imagery in mind or not, designers are on hand to turn ideas into reality. If you’re unsure of where to begin, Brafton graphic designers are happy to use existing collateral as a jumping-off point to ensure your new eBook asset is in line with your current branding. This includes client websites, as designers can incorporate existing icons, illustrations and visual collateral into the eBook, including specific HTML colour codes.
After style, theme and branding elements are taken into account, the layout process begins, which includes the bulk of the eBook, as well as cover pages and tables of contents. Font styles, colours, illustrations, photos and interactive design additions, such as navigation buttons, are implemented.
Once the layout is complete, a designed draft of the eBook is submitted for client approval. Any feedback is incorporated into the asset to create the final product. From there, your content marketing strategist can offer expertise in conversion rate optimisation (CRO) and promotional strategy to fully leverage your completed eBook.
Our writers can create web copy for dedicated eBook landing pages. Designers and strategists can also develop custom call-to-action buttons for gated eBooks to be used for lead generation. Social strategists, meanwhile, can distribute and promote your asset on the appropriate channels. This highly coordinated execution maximises the value of your eBook as part of a bigger inbound marketing strategy.
Not in Australia?
Check out our international eBook Writing Services: