Why Organic SEO?
Organic SEO (or organic search) empowers your business to take back control of its marketing investments.
Traditional marketing tactics like paid advertising (PPC) through Google Ads may result in costly, monthly expenditures if mismanaged. As soon as your budget runs out, cost-per-click rates increase or your market changes, your investments are halted in their tracks and your reach effectively vanishes.
An organic SEO strategy, however, provides sustainable, measurable ROI you can reliably plan and budget for. Watch the organic traffic and links accrue and compound over time. Boost your brand’s online visibility, build a large web presence and draw high-intent users to your site.
Organic SEO for Your Business
SEO comes in many forms, and, with Brafton, your business can benefit from bespoke SEO campaign solutions that drive across-the-board results. From the nichest of markets, to the largest of industries, SEO reaps rewards that can’t be ignored.
That’s why Brafton has specialists devoted to the various subsets of SEO, such as:
“I can say on all accounts Brafton has proven to be integral to our dramatic growth and success. I have no hesitation in recommending their services.”
– Gerard Malouf, Chairman at GMP
“The team at Brafton are highly knowledgeable and are very responsible and reliable. They feel like an extension of our marketing team.”
– Christianne Davis, Campaign Manager at Rubbermaid Commercial Products, Australia
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.
Organic SEO Services
White hat SEO techniques are the backbone of organic SEO that works. Old-school black hat SEO tactics like link spamming, content mills and keyword stuffing died out long ago, and it’s important to only work with SEO professionals that focus on actual human audiences (your potential customer) and their intent.
Brafton’s SEO services can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy.A recommended SEO package may include, but is not limited to:
- Blog writing and optimisation.
- Landing page writing and on-page optimisation.
- Copy and content refreshes.
- SEO marketing strategy.
- Creating and updating product descriptions.
- Technical on-page site audits and error remediation.
- Site health checks.
- Website SSL setup.
- Metadata optimisation.
- Link structure analysis and adjustment.
- Conversion rate and mobile optimisation.
- Google Analytics setup.
- Analytics tracking.
- Link building strategy.
- Influencer marketing.
- Social media marketing.
- Guest blogging.
- Brand monitoring.
- Audience development.
- Competitive analysis.
- Product and service page optimisation.
- Schema markup.
- Review and citation management.
- Technical integration support.
- Conversion rate optimisation.
- Image optimisation.
- Web demo creation.
- A/B testing.
- User testing.
- Sophisticated keyword targeting.
- Page speed optimisation.
- Sitemap optimisation to ensure your website is properly read and indexed by search engine crawlers.
- Rich snippet optimisation.
Each service involves the hands-on technical and strategic support of an SEO specialist at all stages of the process, from planning to execution to reporting.
Hiring an SEO agency is the best way for businesses to build and maintain an optimised website that draws in SEO traffic.
As a leading SEO company, Brafton is on the forefront of evolving SEO practices and strategies.
Organic SEO Ranking Factors
Search engines’ proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Targeting the right keyword phrases is just one part of the search engine ranking equation.
Google, for instance, says there are more than 200 signals it takes into consideration.
Among the most important website ranking factors are:
- Quality content.
- Direct website traffic.
- Reputable backlink profile.
- Mobile responsive design.
Brafton has found that it can take more than 100 days for content to fully “mature.” By this we mean Google, Bing and other search engines have to decide how valuable your webpages are relative to other pages that already exist for that keyword or keyphrase. Over this three-month period, search engines evaluate the user response to your content before finally deciding how high or low your content will be featured in SERPs.
After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is to a searcher and whether it’s worthy of Page 1 positioning.
Brafton strategists keep a close eye on your search ranking and online presence using tools like Google Search Console (formerly Webmaster Tools) to track your site’s performance.
As a leading SEO company, Brafton is on the forefront of evolving SEO practices and strategies. As search engines change, so do our recommendations. As a result, your ROI is futureproofed at all times, so that you can count on organic SEO benefits today and tomorrow.
Organic SEO by the Numbers
At Brafton, we follow the data. If your SEO strategy is not achieving desired results, we make adjustments accordingly. No plan is too sacred to optimise.
We believe passionately in organic SEO because we know it works. Here’s why:
94% of all online experiences originate with a search engine.
Google processes more than 63,000 organic searches every second.
Organic SEO practices are more cost-effective and stable than paid SEO tactics.
Organic SEO converts 6X more users than traditional marketing.
Organic SEO generates 3X as many leads as paid search advertising.
90% of all clicks occur on Page 1 of search results.
Content for SEO, and SEO for Content
Your SEO strategy should fit neatly into your larger content marketing goals – and vice versa. You can’t do SEO without content, and you can’t do content without SEO.
Our campaigns are engineered with this fact in mind. To fuel your organic marketing, we recommend content marketing assets for every stage of the funnel, backed by high-intent, high-value search keywords your prospects are using.
While your surface-level goals might include more website traffic, more clicks and more rankings, what you’re really after is more leads, more conversions and more sales.
Content marketing and SEO help shorten sales cycles and nurture sales-ready leads, meaning every asset and every optimisation is an investment in generating new customers.
Our understanding of SEO’s relationship with content marketing – and digital marketing in general – is a huge asset for any client. We improve every phase of the sales funnel, supporting business and revenue growth.
You can’t do SEO without
content, and you can’t do
content without SEO.
Custom Organic SEO Strategies
We’re in the business of owning mindshare and dominating search engine results pages. In other words, we’re in the business of your business.
We do this through organic SEO strategies that are customised to:
Your market demands.
Your competitive positioning.
Your digital marketing goals.
Your bottom-line commercial goals.
Your target audience.
Your available budget.
Organic SEO is more than just publishing blog after blog in the hopes of finally appearing on Page 1 for high-value keywords and phrases. Your strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:
- Gated assets.
- Social media platforms, like Twitter and Facebook.
- Citation management.
- Much, much more.
Long-Term ROI Through Advanced SEO
SEO is a long game. So creating campaigns that have staying power is your fastest and most enduring vehicle for achieving lasting ROI.
Brafton uses enterprise digital marketing tools and proprietary SEO techniques to futureproof your webpages and the content that lives on them. We also operate collaboratively across our many expert departments and within your larger internal digital marketing apparatus.
For example, you can see how we surpass other SEO agencies through our advanced, data-backed offerings:
Featured Snippet Optimisation
Ranking in a Featured Snippet requires rethinking your SEO strategy. Our Featured Snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.
Site and SEO Audits
A website or SEO audit conducted by our consulting department shows you exactly how you can use organic optimisation efforts to boost your visibility. Highly skilled in SEO best practices, a consultant documents, analyses, reports, and provides strategic suggestions on your organisation’s current website status and the necessary steps required to fix and improve upon your positioning in the marketplace.
Search Performance Briefs
A data-led brief that maximises the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents created by a professional SEO consultant serve as a definitive outline for the creative teams – a packaged blueprint that enables them to create high-quality, relevant and competitive content.
Not in Australia?
Check out our international Organic SEO Services:
Rank today. ROI tomorrow. Optimise your future with Brafton organic SEO services.
We are a full-service SEO company with the experience, expertise and breadth of services needed to achieve your marketing and business goals.