Your Brafton team is on the
forefront of evolving SEO
practices and strategies.
Search engines’ proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Targeting the right keyword phrases is just one part of the search engine ranking equation.
Google, for instance, says there are more than 200 signals it takes into consideration.
Among the most important website ranking factors are:
- Quality content.
- Direct website traffic.
- Reputable backlink profile.
- Mobile responsive design.
Brafton has found that it can take more than 100 days for content to fully “mature.” By this we mean Google, Bing and other search engines have to decide how valuable your webpages are relative to other pages that already exist for that keyword or keyphrase. Over this three-month period, search engines evaluate the user response to your content before finally deciding how high or low your content will be featured in SERPs.
After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is to a searcher and whether it’s worthy of Page 1 positioning.
Brafton strategists keep a close eye on your search ranking and online presence using tools like Google Search Console (formerly Webmaster Tools) to track your site’s performance.
Your Brafton team is on the forefront of evolving SEO tactics, practices and strategies. As search engines change, so do our recommendations. As a result, your ROI is futureproofed at all times, so that you can count on organic SEO benefits today and tomorrow.