Organic SEO Services

Why Organic SEO?

Organic SEO (or organic search) empowers your business to take back control of its marketing investments.

Traditional marketing tactics like paid advertising (PPC) through Google Ads may result in costly, monthly expenditures if mismanaged. As soon as your budget runs out, cost-per-click rates increase or your market changes, your investments are halted in their tracks and your reach effectively vanishes.

An organic SEO strategy, however, provides sustainable, measurable ROI you can reliably plan and budget for. Watch the organic traffic and links accrue and compound over time. Boost your brand’s online visibility, build a large web presence and draw high-intent users to your site.

Organic SEO for Your Business

SEO comes in many forms, and, with Brafton, your business can benefit from bespoke SEO campaign solutions that drive across-the-board results. From the nichest of markets, to the largest of industries, SEO reaps rewards that can’t be ignored.

That’s why Brafton has specialists devoted to the various subsets of SEO, such as:

On-page SEO.

Off-page SEO.

Technical SEO.

Local SEO.

Regional SEO.

National SEO.

International SEO.

E-commerce SEO.

Mobile SEO.

Voice SEO.

Video SEO.

Success Stories

Organic SEO Ranking Factors

Search engines’ proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Targeting the right keyword phrases is just one part of the search engine ranking equation.

Google, for instance, says there are more than 200 signals it takes into consideration.

Among the most important website ranking factors are:

  • Quality content.
  • Direct website traffic.
  • Reputable backlink profile.
  • RankBrain.
  • Mobile responsive design.
  • HTTPS.
  • UX.

Brafton has found that it can take more than 100 days for content to fully “mature.” By this we mean Google, Bing and other search engines have to decide how valuable your webpages are relative to other pages that already exist for that keyword or keyphrase. Over this three-month period, search engines evaluate the user response to your content before finally deciding how high or low your content will be featured in SERPs.

After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is to a searcher and whether it’s worthy of Page 1 positioning.

Brafton strategists keep a close eye on your search ranking and online presence using tools like Google Search Console (formerly Webmaster Tools) to track your site’s performance.

As a leading SEO company, Brafton is on the forefront of evolving SEO practices and strategies. As search engines change, so do our recommendations. As a result, your ROI is futureproofed at all times, so that you can count on organic SEO benefits today and tomorrow.

Organic SEO by the Numbers

At Brafton, we follow the data. If your SEO strategy is not achieving desired results, we make adjustments accordingly. No plan is too sacred to optimise.

We believe passionately in organic SEO because we know it works. Here’s why:

94% of all online experiences originate with a search engine.

Google processes more than 63,000 organic searches every second.

Organic SEO practices are more cost-effective and stable than paid SEO tactics.

Organic SEO converts 6X more users than traditional marketing.

Organic SEO generates 3X as many leads as paid search advertising.

90% of all clicks occur on Page 1 of search results.

Content for SEO, and SEO for Content

Your SEO strategy should fit neatly into your larger content marketing goals – and vice versa. You can’t do SEO without content, and you can’t do content without SEO.

Our campaigns are engineered with this fact in mind. To fuel your organic marketing, we recommend content marketing assets for every stage of the funnel, backed by high-intent, high-value search keywords your prospects are using.

While your surface-level goals might include more website traffic, more clicks and more rankings, what you’re really after is more leads, more conversions and more sales.

Content marketing and SEO help shorten sales cycles and nurture sales-ready leads, meaning every asset and every optimisation is an investment in generating new customers.

Our understanding of SEO’s relationship with content marketing – and digital marketing in general – is a huge asset for any client. We improve every phase of the sales funnel, supporting business and revenue growth.

Custom Organic SEO Strategies

We’re in the business of owning mindshare and dominating search engine results pages. In other words, we’re in the business of your business.

We do this through organic SEO strategies that are customised to:

Your business.

Your market demands.

Your industry.

Your competitive positioning.

Your digital marketing goals.

Your bottom-line commercial goals.

Your target audience.

Your available budget.

Organic SEO is more than just publishing blog after blog in the hopes of finally appearing on Page 1 for high-value keywords and phrases. Your strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:

  • Video.
  • Infographics.
  • Gated assets.
  • Social media platforms, like Twitter and Facebook.
  • Animations.
  • Citation management.
  • Much, much more.

Featured Snippet Optimisation

Ranking in a Featured Snippet requires rethinking your SEO strategy. Our Featured Snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.

Site and SEO Audits

A website or SEO audit conducted by our consulting department shows you exactly how you can use organic optimisation efforts to boost your visibility. Highly skilled in SEO best practices, a consultant documents, analyses, reports, and provides strategic suggestions on your organisation’s current website status and the necessary steps required to fix and improve upon your positioning in the marketplace.

Search Performance Briefs

A data-led brief that maximises the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents created by a professional SEO consultant serve as a definitive outline for the creative teams – a packaged blueprint that enables them to create high-quality, relevant and competitive content.

Check out our international Organic SEO Services: