Leave a Lasting Impression with Video Marketing
High-quality video looks professional and engages your target audience. Storytelling elements and branded elements help customers relate to your company mission.
On social media, captivating videos help customers learn more about your offerings, serving as an important touch point. In fact, video ads are the No. 1 way consumers discover new brands that they later buy from.
Creative marketing videos not only raise brand awareness, but also help convert customers. Among surveyed marketers, 91% are using video as a marketing tool, and 95% of brands say video marketing has helped increase brand awareness.
Engaging content has become the cornerstone of successful digital marketing strategies. This type of video content goes beyond just visuals and audio; it captures the audience’s attention, stirs their curiosity and invites deeper engagement. By creating an immersive and memorable viewing experience, it not only introduces audiences to brands but also fosters long-term loyalty.
Increase Brand Awareness and Convert More Customers
Leverage branded video content to increase engagement and conversions. Here is the proof that it’s an effective strategy to meet marketing goals:
90% of marketers
credit video content for helping them generate leads. This is primarily because branded video content captures attention, conveys brand stories effectively, and can be easily shared across multiple platforms.
95% of consumers
assert that video has improved their understanding of products and services. Video content simplifies complex information, fostering trust in your brand and aiding consumers in making informed decisions.
How Brafton Does Video Production
We are a full-service digital marketing agency, which means our in-house corporate videographer team are experts at creating a compelling video that works great as a TV commercial, web video, social media video and more.
Working with Brafton means you get a full marketing team, complete with a dedicated project manager, content marketing strategist, and full videography and animation team. Between our video and digital marketing experts, we can come up with a video concept that will wow your audience. Our corporate video production service begins well before the cameras roll, and is an ongoing effort. Depending on your needs, our process includes:
1. Idea generation
Need a video, but don’t exactly know what to focus on? We can help. Our creative teams can brainstorm great video concepts that will highlight your brand’s or product’s best qualities.
An excellent script is the backbone of videos that include dialogue or voiceovers. Our editorial staff is adept at drafting scripts that are clean and succinct, yet fun to watch and easy to understand. We get your point across effectively and quickly in a high quality video.
Before creating your full animation, our animators will create a storyboard, or a visual outline of the final product. The storyboard will show you each scene of your video, introduce you to the characters in your animation, show how the frames will match up with the script and more.
Once we have all the details in place for your videos, it’s time for the lights, cameras and action. We can do on-site video production, or film in our in-house studio. Our video production crew uses professional quality HD and 4K video cameras, and lighting and audio equipment to make sure you look and sound great.
With all the components of your live-action video or animation ready, it’s time to bring it all together. We use the best video editing tools with expertise, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll add background music, voiceover, graphical elements and effects to create a final product that will draw in your audience.
Being a full-service digital marketing agency means we don’t just know how to create amazing high quality video. We also know how to incorporate them into an overall marketing strategy designed to garner the best ROI from your video.
We can facilitate the promotion of your product videos through YouTube, Facebook, LinkedIn and other social media networks. Further, we can leverage your email, SEO, PPC and other marketing tactics to draw attention to your video.
The process doesn’t end with the delivery of your video. Our content marketing strategists will analyse the success of your video marketing strategy, and give advice on how to leverage your other marketing assets for a holistic approach.
At Brafton, we provide expert video production services. Here’s what you can expect from us:
1. Extensive Expertise
Brafton is a full-service digital marketing agency with a dedicated corporate videographer team. We possess the skills and knowledge to create compelling videos, from TV commercials to web videos and social media content and much more.
2. Complete Process
Our service doesn’t end with the production of the video. We are involved right from the idea generation, scripting, storyboarding, production, post-production and promotion, ensuring a comprehensive approach and delivering you high-quality results.
3. Unique and Engaging Content
Whether it’s animated videos, website demos, motion graphics or on-location videos, at Brafton we have the capability to create diverse content that appeals to your audience’s preferences. Our content is designed to make complex concepts easy to understand and engaging, allowing your brand to effectively communicate your value proposition.
4. Custom Marketing Videos
Brafton understands the importance of authenticity in marketing. We provide custom marketing videos that allow your brand to tell its unique stories in its own voice. These videos can include footage of workspaces, processes and customer service, enhancing your brand’s credibility and fostering trust with your customers.
5. Holistic Marketing Integration
Apart from creating high-quality videos, at Brafton we also know how to incorporate them into an overall marketing strategy to garner the best ROI. We can facilitate the promotion of your product videos through various channels and leverage other marketing tactics to draw attention to the video.
6. Data-Driven Strategy
We don’t just deliver your video; our content marketing strategists analyze the success of your video marketing strategy and provide advice on how to leverage your other marketing assets for a holistic approach.
Support Your Mission With a Video Strategy
Whether it’s B2B or B2C, video marketing produces great results. Designed to be consumed on the go, at events or at work, corporate videos:
- Engage customers and support conversions.
- Build brand awareness and trust.
- Increase organic ranking and mobile optimisation.
Not in Australia?
Check out our international Corporate Video Production Services: