A hosted landing page for your eBook, complete with dynamic CTA and customised lead capture form, is essential to maximising your conversion rate. However, your eBook will fail to generate conversions if it’s located on a web page with a poor user experience design.
Brafton’s marketing consulting team can provide actionable insights for website UX, ensuring that it’s easy for you to upload your eBook file, and even easier for web users to find, access and download it. Whether it’s a matter of a few design tweaks or a complete website overhaul, our consulting experts can assist you every step of the way.
Beyond where and how it’s promoted, your eBook must also feature strategic design to deliver intended results. From title page to table of contents to contact page, your Brafton creative team will implement layout and design best practices into the eBook, marrying compelling copy and stunning visuals for an engaging experience. eBook writers are trained to provide maximum impact from minimal text, keeping with the asset’s emphasis on visual storytelling. Text is limited to approximately 125 words per page, with a focus on hard data, intuitive layout and easy-to-follow takeaways.
As part of our eBook formatting services, writers work hand in hand with graphic designers to bring the text to life. Our creative team closely adheres to brand guidelines and design preferences. Audience interest and readability remain the primary focus throughout the entire writing and design process, with client feedback implemented every step of the way. Our designers also ensure that eBook formatting is optimised for display on mobile devices.