How Video Affects SEO
An effective SEO strategy needs to include video. People love to watch videos online, and if you can’t fill that need with engaging content that entertains and educates, you can be sure the competition will.
Search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video play key roles in how the content is crawled, indexed and served to users.
If your SEO marketing campaigns don’t account for video, you’re already starting off at a disadvantage.
Video SEO Ranking Factors
Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some of the most prominent search signals search engine crawlers look for when indexing videos:
Total video views.
Video watch time.
Keyword phrases in titles, closed captions, tags, descriptions, categories and channel pages.
Video length that matches searcher intent.
User engagement (liking, sharing, commenting, subscribing, clicking).
YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. Google SERPs feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback.
Despite competing head-to-head with Google, Bing also embeds YouTube videos directly into its SERPs. So, regardless of which search engine your customers prefer, the connection between high-quality video content and its impact on SEO is enormous.
Your marketing strategy is incomplete without video – search engines and prospects will take notice.
Types of Video Content
Video formats should match the intent and demand of their target audience. That’s why Brafton’s video SEO services span every type, style and presentation of video.
Take a look:
In-Studio
- Interviews or testimonials.
- Video blogs.
- Product demos.
Animation
- Animated logos.
- Web demos.
- Motion graphics.
On-Location
- Corporate promos.
- On-site interviews or testimonials.
- Vox pops.
- Event coverage.
- Drone footage.
These expert-created videos can help your brand redefine its image, expand its marketing versatility and increase user engagement. Our professional videographers have experience creating engaging content for every industry and audience, helping you:
Support your primary business goals.
Drive more traffic to your site.
Increase conversions.
Generate qualified leads.
Improve your video search rankings in
Google.
Video Marketing Services for Max SEO
SEO is not a static discipline. It requires consistent, deliberate delivery and publication of engaging content that meets customer and prospect expectations. To get the word out, Brafton strategists craft promotions and distribution programmes customised to your industry, target audience and most relevant marketing channels.
As a full-service content marketing and SEO agency, we know a strong video SEO strategy includes a variety of tactics. Our SEO consultants begin with the basics: Keyword research, paired with careful analysis of your industry, products, audience, and business and digital marketing goals.
Armed with this research and knowledge, your video SEO expert can craft effective video marketing campaigns drawing from our on-page, off-page and local SEO services, and more.
Here’s how various SEO tactics can help improve your videos’ performance:
Off-page SEO
Off-page SEO efforts generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Tactics may include:
- Video marketing campaigns via email.
- Video promotions on leading social media channels such as Twitter and Facebook.
- YouTube SEO, including using keywords in the video title, building out your brand channel and more.
- Supporting video content with other marketing collateral.
- Link-building campaigns.
- Pay-per-click (PPC) management services to place your video ads exactly where your core audience is.
On-page SEO
Optimising your video marketing also entails marking up the landing pages and hosting platforms on which they live. These on-page SEO actions may include:
- Using relevant keywords throughout on-page copy, including closed captions and other on-screen text.
- Optimising URL strings, title tags, metadata and meta descriptions.
- Curating video playlists to keep users on the page longer.
- Encouraging commentary, sharing and linking in captions and narration.
- Embedding videos in landing pages and blog content to increase engagement and support a better on-page experience.
Technical SEO
Technical SEO involves improving specific aspects of your website associated with how search engines parse the information on each page and user experience. Common technical SEO practices that impact video SEO include:
- Improving page load speed.
- Using the right Schema markup to show search crawlers what the page is about.
- Making the page & video mobile-friendly.
- Including relevant information in page title tags & meta descriptions.
Local SEO
Many Google searches are related to local products or services. Local SEO helps ensure your closest customers know your brand and your value. These local SEO tactics can help your video marketing strategy:
- Filling out Google My Business profile.
- Creating localised content, including local-focused video.
- Encouraging user reviews & ratings.
- Including localised content in video descriptions, metadata & on-page content.
Our SEO experts stay up to date on all the latest search ranking signals and algorithm changes, helping you harness off-page and on-page optimisation to improve your search rankings, drive more users to your site and get better results from your online marketing campaigns.
Video, When You Need It
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use.
That’s where a full-service SEO services company like Brafton can help. We do more than just produce high-quality video – our SEO experts take advantage of all the SEO tips, tricks and tools in our arsenal to increase traffic, improve lead generation and boost conversion rates.
At Brafton, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.
And you’re not stuck with contract retainers or rigid off-the-shelf video products. Video SEO services are customisable to what you need right at this very moment, with offerings being à la carte or rolling. To optimise your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits.
Video content is your ticket to reaching modern audiences. Brafton’s video SEO solutions can help your online marketing campaigns drive brand awareness, increase engagement and support your core business goals.
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