Why Paid Search Matters
Type a keyword into Google or Bing and the only thing you’ll see ranking above the top organic spot is a paid advertisement.
An effective paid search strategy places ads near highly relevant search results. This type of digital marketing uses a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad.
Among surveyed consumers, 75% say search ads make it easier to find the information they’re looking for. In practice, 49% click on text ads, 31% on shopping ads and 16% on video ads.
The success of each paid ad campaign relies on several factors:
- PPC bidding strategy.
- Search engine optimisation strategy.
- Analytics capabilities.
Each of these pieces must work in tandem to generate meaningful return on investment. Brafton’s expert paid search managers use advanced tools to assess keyword valuation, identify opportunities to leverage search volume and analytics reports to optimise conversions.
75% of consumers say search
ads make it easier to find the
information they’re looking for.