The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Brafton Research Lab Molly Ploe

Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T)

In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In this article, I will revisit my study, and draw connections between what I learned then, and what Google is saying now about demonstrating “experience” in the context of web content.

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