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Two things we love at Brafton? Marketing and podcasts. Put those together, and you have a whole bunch of happy marketers.
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Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.
Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.
Engaging, open-ended podcast questions give guests the opportunity to share their experiences and expertise in a relaxed, conversational manner.
Infographics perform astronomically well on social, advance your branding campaigns and convince audiences that your company is creative, versatile and digitally elegant. Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages.
Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.
Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.
Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.
Is “innovative thinking” a business process? You betcha.