The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Exactly what is SEO, and how does it work?
A deep dive into how to make SEO work for you and why it pays to be persistent.
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Marketing Attribution: A Complete Guide to Models, ROI Measurement and Smarter Budget Decisions
Learn how marketing attribution works, explore single-touch and multi-touch models and discover how to measure ROI and make smarter budget decisions.
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Kickstart Your AEO Strategy: How To Build Toward Better AI Visibility for Your Brand
The goal of an AEO strategy is to increase brand visibility across AI search environments and answer engines. Here’s how to get started on yours.
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Short Form Video Marketing Guide
Short-form video marketing offers several benefits that long-form content just can’t compete with. Learn short-form video benefits, best practices and more.
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How To Use AI To Turn Marketing Reports Into Actionable Recommendations
Learn how to use AI to analyze marketing performance, uncover meaningful insights and turn campaign data into actionable recommendations.
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How To Convince Your Boss That GEO Matters
Need leadership buy-in for GEO? Explore Brafton Labs survey findings and practical ways to make the business case for AI search optimization.
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The Best Surfer SEO Alternatives for Every Type of Marketing Team
Looking for a Surfer SEO alternative? Compare 5 leading tools by features, pricing and use cases to find the right content optimization platform.
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AIDA in Marketing: Classic Framework or Outdated Model? (Infographic)
Learn how the AIDA model can help grow your business by engaging customers at every stage of their buying journey, and how to customize it for your brand.
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