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Your website needs to look great, organise content intuitively and function
seamlessly so that users can find the information they’re looking for and feel
encouraged to further engage your brand.
More than 70% of customer
journeys start on the web. Much
of that is through search.
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More than 70% of customer journeys start on the web. Much of that is through search. Your website architecture, web design and user experience affect your:
If you have a website, make sure your UX design is putting it to work for your business.
Our team of expert consultants and designers tackle every element of your website’s form
and function. From developing custom wireframes that optimise the end-user journey, to
creating graphical elements that put visual design to work for your business, our UX audit
and design services were tailor made for boosting:
At Brafton, our UX design experts use heat mapping, A/B testing and other
UX audit methods to make sure that your pages are serving a clear and
deliberate purpose in the user journey.
Think of your site’s UX design as a roadmap for user behavior. Tell us what
you want your site visitors to do, and we’ll help you make sure they do it.
If your website isn’t using responsive design, isn’t converting, takes more than three seconds to load or is experiencing mysterious dips in search performance, then it’s time for a website redesign.
At Brafton, we have a complete marketing team that stages end-to-end website redesigns, or tackles individual aspects of your new site – depending on what you need.
Our experts have completed entire website redesigns for clients in a wide array of industries – from banks to manufacturers, software providers, healthcare providers, recruiters, retailers, educational institutions and much more.
Every step of the way, we prioritised UX design, because that’s ultimately how you drive business outcomes on the web.
We have a complete in-house
marketing team that stages
end-to-end website redesigns.
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Great UX design is all about
guiding users through your
interface so they can easily find
what they’re looking for.
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Your site’s user interface determines the outcome of end-user journeys. This powerful concept is known as human-computer interaction. The idea is that the wireframe – your site’s structure – design methodology and UX/UI elements can be optimised to boost user engagement, maximise the value of all website touchpoints and ultimately increase conversion rates.
Some of the factors that our consultants and strategists assess in their conversion analysis include:
Great UX design is all about guiding users through your interface so they can easily find the information they’re looking for and ultimately engage more effectively with your brand.
With intuitive designs, CTA marketing, accessible web pages and usability testing, we make sure all of your UX elements on desktop and on mobile are optimised for your user personas.
You need to think of your sitemap and internal linking structure as the path that you want users to take – because even if you don’t, Google will.
Search engines look at factors such as XML markup and metadata to help determine the value each of your pages provides to users, what function it serves in the user journey and how well it’s serving that function.
At Brafton, our UX audit and design experts analyse and make recommendations for how to optimise all of the following:
A site that does not load within a
second earns 11% fewer page
views than a site that does.
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Your site’s backend structure – and how well you translate that to front-end navigation on your site’s interface – can significantly affect the end-user experience.
And so can we, for the better.
In some cases, it makes more sense to modify an existing site than overhaul it entirely. In these situations, our consulting department can perform comprehensive website audits that include:
Sometimes, the most important elements of your site’s design are on the backend. Our Bronze, Silver, Gold and Platinum website audit packages can help you identify problems with your website that aren’t so easy to see.
Our website audit packages
can help you identify problems
with your website that aren’t
so easy to see.
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Google prioritises the mobile version of your site when it determines your ranking in search.
Why? Because more than 60% of all searches are conducted on mobile devices. Optimising your site for mobile-first indexing and for a mobile user experience has never been more important than it is today.
Our content strategists and consultants provide in-depth analysis of your mobile site performance, including the responsiveness of its design, and assess technical elements that could be negatively affecting mobile UX.
Your UX design is how you get your site to do your bidding and drive leads deeper into the sales funnel. Higher conversion rates and smoother customer journeys await.
Let’s start optimising.