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User experience (UX) refers to the impression your website makes on visitors. Whether your site offers a good or bad experience highly impacts how your site contributes to your bottom line.
Your website needs to look great, organise content intuitively and function seamlessly so users can find the information they’re looking for quickly and feel encouraged to further engage your brand.
75% of users
decide within seconds
of seeing your website whether
they trust your brand.
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People who land on your website will notice the design and ease of navigation nearly immediately. Your website architecture, web design and user experience affect your:
If you have a website, its UX is either helping or hurting your business. UX design services ensure your site is helping you achieve business goals by providing engaging experiences, insightful content and intuitive usability.
Our team of expert UX consultants and designers tackle every element of your website’s form and function. From developing custom wireframes that optimise the end-user journey, to creating graphical elements that put visual design to work for your business, our UX audit and design services were tailor-made for boosting:
Think of your site’s UX design as a roadmap for user behaviour. Tell us what you want your site visitors to do, and we’ll help you make sure they do it.
Our UX experts use heat mapping, A/B testing and other user research and audit methods to make sure your pages are serving a clear and deliberate purpose in the user journey.
When you work with Brafton, you’ll have a dedicated content marketing strategist to help you plan how your digital marketing tactics and website design work together to boost your brand. Strategically planning your site’s UX guides the user flow patterns through your webpages.
As a full-service content marketing and UX design agency, we offer a wide range of services that can benefit your site’s performance.
If your website isn’t using responsive design, isn’t converting, takes more than 3 seconds to load or is experiencing mysterious dips in search performance, it’s time for a website redesign.
At Brafton, we have a complete marketing team that stages end-to-end website redesigns, or tackles individual aspects of your new site – depending on what you need.
Our experts have completed entire website redesigns for clients in a wide array of industries – including banks, manufacturers, software providers, health care providers, recruiters, retailers, educational institutions and much more.
When considering the UX and user interface design, our UX team pays close attention to how site visitors will navigate the site, ensuring that information architecture is intuitive and all resources can be easily accessed. Beyond meeting user needs, we also keep aesthetics and branding top of mind during the design thinking stage and throughout the design process.
Every step of the way, we prioritised UX design, because that’s ultimately how you drive business outcomes on the web.
We have a complete in-house
marketing team that stages
end-to-end website redesigns.
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Great UX design is all about
guiding users through your
interface so they can easily find
what they’re looking for.
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Your site’s user interface determines the outcome of end-user journeys. This powerful concept is known as human-computer interaction. The idea is that the wireframe – your site’s structure – interface design methodology and UX/UI elements can be optimised to boost user satisfaction, maximise the value of all website touch points and ultimately increase conversion rates.
Some of the factors that our consultants and strategists assess in their conversion analysis include:
Great UX design is all about guiding users through your interface so they can easily find the information they’re looking for and ultimately engage more effectively with your brand.
With intuitive designs, CTA marketing, accessible webpages and usability testing, we make sure all of your UX elements on desktop and on mobile are optimised for your user personas.
You need to think of your sitemap and internal linking structure as the path that you want users to take – because even if you don’t, Google will.
Search engines look at factors such as XML markup and metadata to help determine the value each of your pages provides to users, what function it serves in the user journey and how well it’s serving that function.
At Brafton, our UX audit and design experts analyse and make recommendations for how to optimise all of the following:
A site that does not load within a
second earns 11% fewer page
views than a site that does.
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Your site’s backend structure – and how well you translate that to front-end navigation on your site’s interface – can significantly affect the end-user experience.
And so can we, for the better.
In some cases, it makes more sense to modify an existing site than overhaul it entirely. In these situations, our consulting department can perform comprehensive website audits that include:
Sometimes, the most important elements of your site’s design are on the backend. Our Bronze, Silver, Gold and Platinum website audit packages can help you identify problems with your website that aren’t so easy to see.
Our website audit packages
can help you identify problems
with your website that aren’t
so easy to see.
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Google prioritises the mobile version of your site when it determines your ranking in search.
Why? Because more than 60% of all searches are conducted on mobile devices. Optimising your site for mobile-first indexing and for a mobile user experience has never been more important than it is today.
Our content strategists and consultants provide in-depth analysis of your mobile site performance, including the responsiveness of its design, and assess technical elements that could be negatively affecting mobile UX.
Your UX design is how you get your site to do your bidding and drive leads deeper into the sales funnel. Higher conversion rates and smoother customer journeys await.
Let’s start optimising.