How Local SEO Works

How Local SEO Works

Local SEO is exactly what it sounds like: SEO for a specific geographic region.

Just because it’s geared toward a smaller subset of customers does not mean it’s less important or less time-intensive than a broader, more conventional SEO campaign.

Local SEO strategy in many respects boils down to optimising your existing online presence within Google apps and increasing your brand reach across relevant web directory listings.

As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.

You can think of local SEO as being everywhere your local customers need you to be – all at once.

Brafton Local SEO Services

Brafton is an SEO agency with deep SEO expertise that allows your company to appear in local business listings, Google Maps and Google SERPs – all within the same SEO strategy.

Our SEO expert strategists and consultants craft campaigns to capitalise on your organisation’s near- and long-term commercial opportunities, pushing your digital presence forward every day with local SEO that converts.

Here’s a quick rundown of expert SEO services you can expect from your Brafton team:

  • Google My Business optimisation.
  • Local SEO audit.
  • Local citation building and management.
  • Brand monitoring.
  • Reputation management.
  • Localised content creation.
  • Localised site copy refreshes.
  • Localised metadata analysis and optimisation.
  • Targeted link building.
  • NAP (name, address, phone number) verification.
  • Customer review solicitation and response.
  • Mobile optimisation.
  • Structured data markup.
  • Business directory optimisation.
  • Google Maps ads.
  • Google Posts publishing.
  • On-page optimisation.

Brafton search engine ranking services are fully customisable to your company’s unique needs, today and tomorrow. Local SEO specialist services can be purchased together as part of a larger SEO campaign, or contracted à la carte over time.

As your target demographic, industry or products change, our services evolve right alongside them.

Local SEO Specialist Support

With Brafton, your potential
customers have never been
so within reach.
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Local SEO Specialist Support

SEO is really an omnichannel initiative, especially in the local realm.

Because signals from social media, inbound links and online business directory listings all influence SEO results, you need an agency that’s versed in all of these practices. That includes the strategy to plan campaigns, the coordination to execute them, and the talent to improve your projects and see them come to life – all in one local SEO package.

Brafton’s SEO expertise is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments, and real-time, end-to-end accountability from project managers.

Our local SEO marketing services are organised and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package. With Brafton, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers – everything’s done in a cohesive, collaborative workflow you can trust.

What’s more, you have the confidence of knowing that your local search engine ranking improvements are backed by Brafton expert consultants who are versed in the latest local SEO tips and best practices. This means that all ranking factors including directory listings, positive reviews, and social media signals from Twitter, Facebook and other social channels are incorporated into our local search engine process.

With Brafton, your potential customers have never been so within reach.

Google as Your Homepage

Google as Your Homepage

We take a methodical, data-led approach to engineering SEO victories, and that often starts with optimising your brand across Google’s suite of interconnected applications.

Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:

  • Google Maps.
  • Local 3-packs.
  • Knowledge panels.
  • Google Posts.
  • SERP carousels.

That said, the proper transfer and population of this information – addresses, services, number of locations, etc. – is only possible if your Google My Business profile is appropriately claimed, set up and optimised.

With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you.

Local SEO Ranking Factors

Organic local search rankings have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.

While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines including Google and Bing.

Industry studies have shown the top local organic search rankings that should influence your marketing campaigns are:

On-page signals: 24%.

Links: 23%.

Google My Business: 20%.

Reviews: 11%.

Behavioural: 9%.

Citations: 7%.

Personalisation: 7%.

An investigation of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great starting point on which to build your next campaign.

Local Marketing for a Local Market

Brafton’s local SEO work increases your presence in search, in local listings and in online directories of every kind.

For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions. However, the ultimate goal is the same – to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers.

To earn the attention, trust and authority of your local market segment, Brafton SEO consultants capitalise on any and all local citations we find across the web. Those citations often come from online directories like:

  • Yelp.
  • TripAdvisor.
  • Google My Business.
  • Better Business Bureau.
  • Facebook Marketplace.
  • Amazon.
  • Bing Places.
  • Foursquare.
  • Twitter.
  • Chamber of Commerce.
  • Local.com.
  • Angie’s List.
  • Yext.
  • Merchant Circle.
  • LinkedIn Company Directory.
  • Apple Maps.
  • More.

Our local SEO marketing services put your business front and centre – in both the physical and digital realm – creating a branded, widespread customer experience for your local organic marketing niche.

Create my strategy and get pricing:

How Local SEO Fits With Other SEO Campaigns

How Local SEO Fits With Other SEO Campaigns

Local SEO isn’t an isolated effort. It can be combined with other digital marketing tactics, as well as larger SEO campaigns that target audiences in different geographies, markets or stages of the sales funnel.

Brafton’s specialised approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimised strategies for your business as it undergoes any transitions, interruptions or expansions. Overall, we have the local SEO tips, tools, reporting and solutions you need to improve your local organic search results.

As such, your company may need to tap into SEO services outside of or in addition to local SEO – and we’ve got you covered.

Brafton’s SEO expert consultants engineer bespoke campaigns for:

Regional SEO:

  • Local SEO audit.
  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.

National SEO:

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimisation.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.

International SEO:

  • Multi-national content creation.
  • Language localisation.
  • Multi-domain and multi-site management.
  • Global keyword research.

How Local SEO Fits With Other SEO Campaigns (part 2)

We also work laterally across many different content formats and technical disciplines to offer:

On-page SEO.

Off-page SEO.

Technical SEO.

Video SEO.

Mobile SEO.

Voice SEO.

E-commerce SEO.

If you need search engine optimisation, you’ve come to the right place.

Local SEO, Big Results

Local SEO, Big Results

Traditional SEO companies may only be proficient in old-school search engine ranking queries and nothing else.

At Brafton, SEO strategies can be localised, but their results are supersized.

Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, the full lifecycle of your digital marketing is managed and optimised for the qualified leads you intend to earn. This translates to cold, hard return on investment.

Get results today.

Learn more about our Local SEO Services.

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