How Local SEO Works

How Local SEO Works

Local SEO is exactly what it sounds like: SEO on a smaller scale.

Just because it is geared toward a smaller subset of geographical customers does not mean it is less important or less time-intensive than a broader, more conventional SEO campaign.

Local SEO strategy in many respects boils down to optimizing your existing online presence within Google apps and increasing your brand reach across relevant web directories.

As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local SEO boosts your organization’s online visibility so leads are continuously in touch with your locations, products, services and differentiators. 

You can think of local SEO as being everywhere your local customers need you to be – all at once.

Brafton Local SEO Services

Brafton’s deep SEO experience allows your company to appear in local business listings,
Google Maps and Google SERPs – all within the same SEO strategy.

Our strategists and consultants craft campaigns to capitalize on your organization’s near-
and long-term commercial opportunities, pushing your digital presence forward every
day with local SEO that converts.

Here’s a quick rundown of expert SEO services you can expect from your Brafton team:

  • Google My Business optimization.
  • Local citation management.
  • Brand monitoring.
  • Reputation management.
  • Localized content creation.
  • Localized site copy refreshes.
  • Localized metadata analysis and optimization.
  • Targeted link building.
  • NAP (name, address, phone #) verification.
  • Customer review solicitation and response.
  • Mobile optimization.
  • Structured data markup.
  • Business directory optimization.
  • Google Maps ads.
  • Google Posts publishing.
  • On-page optimization.

Brafton SEO services are fully customizable to your company’s unique needs, today and tomorrow. They can be purchased together as part of a larger SEO campaign, or contracted a la carte as needed over time.

As your target demographic, industry or products change, our services evolve right alongside them.

Local SEO Expertise and Support

With Brafton, your potential
customers have never been
so within reach.
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Local SEO Expertise and Support

SEO is really an omnichannel initiative, especially in the local realm.

Because signals from social media, inbound links and online business directories all influence SEO results, you need an agency that’s versed in all of these practices. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to see your projects come to life – all in one local SEO package.

Brafton’s SEO expertise is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments and real-time, end-to-end accountability from project managers.

Our local SEO marketing services are organized and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package. With Brafton, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers from various international time zones – everything’s done in a cohesive, collaborative workflow you can trust.

With Brafton, your potential customers have never been so within reach.

Google as Your Homepage

Google as Your Homepage

We take a methodical, data-backed approach to engineering SEO victories, and that often starts with optimizing your brand across Google’s suite of interconnected applications.

Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:

  • Google Maps.
  • Local 3-packs.
  • Knowledge panels.
  • Google Posts.
  • Mobile SERP carousels.

That said, the proper transfer and population of this information – addresses, services, etc. – is only possible if your Google My Business profile is appropriately claimed, set up and optimized.

With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you.

Local SEO Ranking Factors

Organic SEO ranking factors have an enormous impact on whether your company is
visible online and how much traffic you can expect to generate.

While the core tenets of SEO apply in principle, local SEO follows subtly different
practices because the ranking factors in play are weighted differently in the eyes of
search engines.

Industry studies have shown that the top local SEO ranking factors that should
influence your marketing campaigns are:

Link signals: 27.94% On-page signals: 26.03% Behavioral signals: 11.5% GMB signals: 8.85% Citation signals: 8.41% Personalization: 7.32% Review signals: 6.47% Social signals: 3.47%

An investigation of these correlations reveals that local SEO services must be tailored to
user experience, because customer reviews and social commentary have an outsized
impact on your site’s ranking potential. In terms of local SEO best practices, the above
ranking factors are a great starting point on which to build your next campaign.

Local Marketing for a Local Market

Brafton’s local SEO work increases your presence in search, in local listings and in online
directories of every kind.

For brick-and-mortar shops with one storefront, your potential customers may be the local
foot traffic outside your door. For digital-first stores, your chief audience may be anyone
querying search engines with local phrases or questions.

To earn the attention, trust and authority of your local market segment, Brafton SEO experts
capitalize on any and all local citations we find across the web. Those citations often come
from online directories like:

  • Yelp.
  • TripAdvisor.
  • Google My Business.
  • Better Business Bureau.
  • Facebook Marketplace.
  • Amazon.
  • Bing Places.
  • Foursquare.
  • Chamber of Commerce.
  • Local.com.
  • Angie’s List.
  • Yext.
  • Merchant Circle.
  • LinkedIn Company Directory.
  • Apple Maps.
  • More.

Our local SEO marketing services put your business front and center – in both the
physical and digital realm – creating a branded, widespread customer experience for
your local marketing niche.

Create my strategy and get pricing:

How Local SEO Fits With Other SEO Campaigns

How Local SEO Fits With
Other SEO Campaigns

Local SEO isn’t an isolated effort. It can be combined with other digital marketing
tactics, as well as larger SEO campaigns that target audiences in different
geographies, markets or stages of the sales funnel.

Brafton’s specialized approach to content marketing and SEO is agile enough to keep
pace with changing Google algorithms and customer expectations. And that means
developing optimized strategies for your business as it undergoes any transitions,
interruptions or expansions.

As such, your company may need to tap into SEO services outside of or in addition to
local SEO – and we’ve got you covered.

Brafton’s SEO experts engineer bespoke campaigns for:

Regional SEO:

  • Region-specific organic content creation.
  • Geo-targeted long-tail keywords.
  • High-value link building.

National SEO:

  • Broad, location-agnostic keyword ranking.
  • Featured snippet optimization.
  • Enterprise-level link building.
  • Multi-site, multi-brand management.
  • Advanced audience segmentation and list building.

International SEO:

  • Multi-national content creation.
  • Language localization.
  • Multi-domain and multi-site management.
  • Global keyword research.

How Local SEO Fits With Other SEO Campaigns (part 2)

We also work laterally across many different content formats and technical
disciplines, providing:

On-page SEO.

Off-page SEO.

Technical SEO.

Video SEO.

Mobile SEO.

Voice SEO.

E-commerce SEO.

If you need search engine optimization, you’ve come to the right place.

Local SEO, Big Results

Local SEO, Big Results

Traditional SEO companies may only be proficient in old-school SEO and nothing else. 

At Brafton, SEO strategies can be localized, but their results are supersized. 

Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, the full lifecycle of your digital marketing is optimized for the qualified leads you intend to earn. This translates to cold, hard ROI.

Get results today.

Learn more about our Local SEO Services.

Contact Us