Local SEO Ranking Factors
Organic local search rankings have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.
While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines including Google and Bing.
Industry studies have shown the top local organic search rankings that should influence your marketing campaigns are:
- On-page signals: 32%
- Link signals: 31%
- Behavioral signals: 10%
- Personalization: 7%
- Google My Business signals: 7%
- Citations: 6%
- Reviews: 6%
An investigation of these correlations reveals that local SEO services must be tailored to user preferences, because positive reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great starting point on which to build your next local SEO campaign.
Improve Brand Visibility and Sales With Brafton Local SEO Services
Brafton is an SEO agency with deep SEO expertise that allows your company to appear in local business listings, Google Maps and Google SERPs – all within the same SEO strategy.
Our SEO expert strategists and consultants craft campaigns to capitalise on your organisation’s near- and long-term commercial opportunities, pushing your digital presence forward every day with local SEO that converts.
Investment in local SEO led by Brafton’s local SEO experts pays off in the form of greater search engine presence, shortening the time from impression to conversion.
Here’s a quick rundown of expert SEO services you can expect from your Brafton team:
- Google My Business optimisation.
- Local SEO audit.
- Local citation building and management.
- Local keyword strategy.
- Local link building.
- Brand monitoring.
- Reputation management.
- Localised content creation.
- Localised site copy refreshes.
- Localised metadata analysis and optimisation.
- Targeted link building.
- NAP (name, address, phone number) verification.
- Customer review solicitation and response.
- Mobile optimisation.
- Structured data markup.
- Business directory optimisation.
- Google Maps ads.
- Google Posts publishing.
- On-page optimisation.
- Local Google ads.
- Keyword research for local intent searchers.
Brafton search engine ranking services are fully customisable to your company’s unique needs, today and tomorrow. Our local SEO service can be purchased together as part of a larger SEO campaign, or contracted à la carte over time.
As your target demographic, industry or products change, our services evolve right alongside them, ensuring your local SEO strategy is agile to the behaviour and local area of your target customer.
From Page 1 of Google to Checkout
We take a methodical, data-led approach to engineering SEO victories, and that often starts with optimising your brand across Google’s suite of interconnected applications. We look at every relevant local search result to identify where to invest resources.
Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:
- Google Maps.
- Local 3-packs.
- Knowledge panels.
- Google Posts.
- SERP carousels.
That said, the proper transfer and population of this information – addresses, services, number of locations, etc. – is only possible if your Google My Business listing is appropriately claimed, set up and optimised. If a Google Map of your location shows incorrect information, it will mislead searchers and push prospects out of the funnel. We ensure this never happens to your business.
With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you — and it all starts with mapping the local intent of your audience to a relevant local listing your brand owns.
Harness the Power of Local Marketing for a Local Market
Brafton’s local SEO work increases your presence in search, in local listings and in online directories of every kind. If it’s part of your goals, we can ensure you rank simultaneously in your key geographic markets in Australia, like Brisbane, Sydney, Melbourne and cities in between. Brafton’s roots in Australia go back more than 15 years and our results as a local SEO agency in this market speak for themselves.
For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions. However, the ultimate goal is the same – to reach out and attract these shoppers, and provide them high-quality products or services before your competition does. The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers.
To earn the attention, trust and authority of your local market segment, Brafton SEO consultants capitalise on any and all local citations we find across the web. Those citations often come from online directories like:
- Google My Business.
- Better Business Bureau.
- Facebook Marketplace.
- Bing Places.
- Chamber of Commerce.
- Angie’s List.
- Merchant Circle.
- LinkedIn Company Directory.
- Apple Maps.
Our local SEO marketing services put your business front and centre – in both the physical and digital realm – creating a branded, widespread customer experience for your local organic marketing niche.
How Local SEO Fits With Other SEO Campaigns
Local SEO isn’t an isolated effort. It can be combined with other digital marketing tactics, as well as larger SEO campaigns that target audiences in different geographies, markets or stages of the sales funnel.
Brafton’s specialised approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimised strategies for your business as it undergoes any transitions, interruptions or expansions. As the leading local SEO company in Australia, we have the local SEO tips, tools, reporting and solutions you need to improve your local organic search results.
As such, your company may need to tap into SEO services outside of or in addition to local SEO – and we’ve got you covered.
Brafton’s SEO expert consultants engineer bespoke campaigns for:
- Local SEO audit.
- Region-specific organic content creation.
- Geo-targeted long-tail keywords.
- High-value link building.
- Broad, location-agnostic keyword ranking.
- Featured snippet optimisation.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
- Multi-national content creation.
- Language localisation.
- Multi-domain and multi-site management.
- Global keyword research.
We also work laterally across many different content formats and technical disciplines to offer:
If you need search engine optimisation, you’ve come to the right place.
Local SEO, Big Results
Traditional SEO companies may only be proficient in old-school search engine ranking queries and nothing else.
At Brafton, SEO strategies can be localised, but their results are supersized. Using the most advanced digital marketing tools and your own Google Analytics account, we can plan, execute and optimise SEO campaigns from scratch, refining every process along the way to maximise ROI.
Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, the full lifecycle of your content marketing is managed and optimised for the qualified leads you intend to earn. This translates to cold, hard return on investment.
Empower your local business to outcompete bigger players in the market with local SEO pricing you can afford.
Get results today.
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