Animate Your Brand
Every brand has a story to tell. We bring your brand to life and make the intangible tangible.
Struggle to explain your product? Have a complex software you need to demo? Want your target audience to retain information about your brand?
Our experienced motion graphics designers know how to use their craft to explain tough concepts and create beautiful animated videos for any industry.
Looking for 2D animation that drives engagement and features your products in a vibrant video?
Or perhaps your business could benefit from 3D animation to display a more complex or detailed level of content? Our dedicated team of motion graphic specialists and animators excels at creating excitement for your brand.
WIth Brafton video animation services, your business can utilise the power of compelling video content that will ensure your target audience retains information about your offerings.
Our professional animators have created videos for financial services, manufacturing, higher education, software, technology, telecommunications and much, much more.
No matter what you do or what you need to say through video, we’ll help you get the message across.
It’s time to animate your brand.
Success Stories
Imperial Surveillance on Brafton: ‘They Truly Understand Who We Are as a Company’
“They truly understand our vision as a company.”
– Jason Ruggiero, Executive Vice President
Brafton Helps Rapidly Growing Swift SMS Gateway Build Out Its Content Program
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Brian Johnson, President & CEO, Swift SMS Gateway Inc.
The TM Group on Brafton: ‘We get a whole team of people’
“The No. 1 thing we get from Brafton is a whole team of people.”
– Ken Jacobsen, VP of Sales and Marketing, TM Group.
Animation Video ROI
Animations make your brand more engaging and interactive. This makes them great assets to share on social media, distribute through email, feature internally and host on your website – they’re that versatile.
The power of animated video content lies in the ability to design virtually anything that the mind imagines. With the right animation services, characters can champion your brand messaging dynamically, using the latest 2D animation or 3D animation techniques.
Statistics show motion graphics and video animation content are a powerful way to drive traffic and increase engagement on your website.
Online video already accounts for more than 75% of all online traffic.
Including the word “video” in subject lines can drive higher open rates.
81% of video marketers say video embeds keep people engaged on landing pages longer.
84% of consumers say a brand’s video has convinced them to buy a product or service.
These are numbers you need to tap into. Brafton delivers on creativity and ROI.
Our Animated Video Production Process
Your animations are customised to your audience and to your business needs. We start by examining your prospects and the language they speak.
Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to conceptualise a start-to-finish product that serves user intent.
Scripting Creativity
The animation process is customised to your needs. Your dedicated writer creates a text-based narration that typically ranges from 72-290 words.
Within these parameters, your final video will be between 30-120 seconds. Your script writer will ensure your video will reflect your brand voice and story, while keeping viewers enthralled.
Storyboarding Success
After your team approves the script, our animators create the storyboard, which is where ideas really flourish.
We visualise everything on the screen frame by frame so you have a strong sense of the final deliverable. All relevant features are included in the storyboarding process, including each animated character, colour choices, backgrounds, video cues, narration and transitions.
Producing Excellence
Using Adobe Creative Suite and proprietary software, we fully animate and produce your video.
This step involves visually creating all characters and assets, timing voiceover work, syncing music and adding relevant branding features. The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
Putting Your Animations to Work
At Brafton, we offer a host of custom video products that propel your brand to the forefront of industry conversations.
Explainer Videos
Animations that quickly and effectively explain information help your audience retain information and understand your brand. Using words alone asks too much of viewers, and that’s why we develop animated explainer videos that are instructional and direct.
We’ve found explainers turn abstract concepts like software and data into consumable content with ease.
Explainer videos featured on your website’s home or landing pages can showcase the products and services you want to emphasise for your audience in an easy-to-digest manner. A short explainer video is also a unique way to deliver your message via social media platforms.
With the right production behind it, an explainer video can build engagement with the click of a button.
Whiteboard Animations
For quick illustrations and text or character-based design, whiteboard animations combine the power of art and narration.
These videos work great for how-tos, educational guides and linear storytelling.
Whiteboard animation video production begins by pinpointing a piece of target content. From there, our design team focuses on creating cutting-edge video animation content to bring your message to life.
Our whiteboard animation services are carried out using best-in-class animation software and are designed to draw viewers in.
The animated illustrations clearly depict the subject at hand, and scripted narration helps watchers understand the story unfolding before their eyes. Connect with your audience by animating the messaging you need to convey.
Product Demos & Promotions
Showcase your products and services in the best possible light. Animations are often more effective than speaking directly with a sales rep, so get your product demos into the hands of prospects for shorter conversion timelines.
We build out your animations to highlight functionalities, integrations, top features, key differentiators and logos for greater branding and market positioning.
Animated Web Demos
Web demos are great sales tools to show during meetings and to host on core landing pages. Animated demos take viewers through the intricacies of your physical product or software and are perfect mediums for showing step-by-step processes.
Have a complex portal, tool or digital asset that’s hard to define at point of sale? Animated web demos are the way to go.
3D and Hybrid Videos
Our team goes well beyond a traditional 2D animation service with flat illustrations. Our motion graphics team is trained in the latest 3D animation and hybrid video technologies, allowing your brand to tap into new levels of multimedia sophistication.
Fuse the strength of live action video with animations (hybrid) for additional layers of branding, product support and annotated emphasis. Or, build entire worlds from scratch with highly detailed 3D renderings that elevate your marketing. 3D animations can show your audience what you can’t with live-action or 2D animated video, like the interior of a complex mechanical product or the intangible impacts of specific services.
Not in Australia?
Check our international animation services: