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Every brand has a story to tell. We bring your brand to life and make the intangible tangible.
Struggle to explain your product? Have a complex software you need to demo? Want your target audience to retain information about your brand?
Our experienced motion graphics designers know how to use their craft to explain tough concepts and create beautiful animated videos for any industry.
Our professional animators have created videos for financial services, manufacturing, higher education, software, technology, telecommunications and much, much more.
No matter what you do or what you need to say through video, we’ll help you get the message across.
It’s time to animate your brand.
Animations make your brand more engaging and interactive. This makes them great assets to share on social, distribute through email, feature internally and host on your website – they’re that versatile.
Online video already accounts for more than 75% of all online traffic.
Including the word “video” in subject lines can drive higher open rates.
81% of video marketers say video embeds keep people engaged on landing pages longer.
84% of consumers say a brand’s video has convinced them to buy a product or service.
These are numbers you need to tap into. Brafton delivers on creativity and ROI.
Your animations are customised to your audience and to your business needs. We start by examining your prospects and the language they speak.
Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to conceptualise a start-to-finish product that serves user intent.
The animation process is customised to your needs. Your dedicated writer creates a text-based narration that typically ranges from 72-290 words.
Within these parameters, your final video will be between 30-120 seconds. Your script writer will ensure your video will reflect your brand voice and story, while keeping viewers enthralled.
After your team approves the script, our animators create the storyboard, which is where ideas really flourish.
We visualise everything on the screen frame by frame so you have a strong sense of the final deliverable. All relevant features are included in the storyboarding process, including each animated character, colour choices, backgrounds, video cues, narration and transitions.
Using Adobe Creative Suite and proprietary software, we fully animate and produce your video.
This step involves visually creating all characters and assets, timing voiceover work, syncing music and adding relevant branding features. The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
At Brafton, we offer a host of custom video products that propel your brand to the forefront of industry conversations.