Animate Your Brand

Every brand has a story to tell. We bring your brand to life and make the intangible tangible.

Struggle to explain your product? Have a complex software you need to demo? Want your target audience to retain information about your brand?

Our experienced motion graphics designers know how to use their craft to explain tough concepts and create beautiful animated videos for any industry.

Our professional animators have created videos for financial services, manufacturing, higher education, software, technology, telecommunications and much, much more.

No matter what you do or what you need to say through video, we’ll help you get the message across.

It’s time to animate your brand.

Animation Video ROI

Animations make your brand more engaging and interactive. This makes them great assets to share on social, distribute through email, feature internally and host on your website – they’re that versatile.

Online video already accounts for more than 75% of all online traffic.

Including the word “video” in subject lines can drive higher open rates.

81% of video marketers say video embeds keep people engaged on landing pages longer.

84% of consumers say a brand’s video has convinced them to buy a product or service.

These are numbers you need to tap into. Brafton delivers on creativity and ROI.


Our Animated Video Production Process

Your animations are customised to your audience and to your business needs. We start by examining your prospects and the language they speak.

Already have an idea? We can animate it! Not sure where to begin? We work with you and your team to conceptualise a start-to-finish product that serves user intent.

Scripting Creativity

The animation process is customised to your needs. Your dedicated writer creates a text-based narration that typically ranges from 72-290 words.

Within these parameters, your final video will be between 30-120 seconds. Your script writer will ensure your video will reflect your brand voice and story, while keeping viewers enthralled.

Storyboarding Success

After your team approves the script, our animators create the storyboard, which is where ideas really flourish.

We visualise everything on the screen frame by frame so you have a strong sense of the final deliverable. All relevant features are included in the storyboarding process, including each animated character, colour choices, backgrounds, video cues, narration and transitions.

Producing Excellence

Using Adobe Creative Suite and proprietary software, we fully animate and produce your video.

This step involves visually creating all characters and assets, timing voiceover work, syncing music and adding relevant branding features. The type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.

Putting Your Animations to Work

At Brafton, we offer a host of custom video products that propel your brand to the forefront of industry conversations.

Explainer Videos

Explainer Videos

Animations that quickly and effectively explain information help your audience retain information and understand your brand. Using words alone asks too much of viewers, and that’s why we develop explainer videos that are instructional and direct.

We’ve found explainers turn abstract concepts like software and data into consumable content with ease.

Whiteboard Animations

Whiteboard Animations

For quick illustrations and text or character-based design, whiteboard animations combine the power of art and narration. These videos work great for how-tos, educational guides and linear storytelling.

Our whiteboard animation services are carried out using best-in-class animation software and are designed to draw viewers in. The animated illustrations clearly depict the subject at hand, and scripted narration helps watchers understand the story unfolding before their eyes. Connect with your audience by animating the messaging you need to convey.

Product Demos & Promotions

Product Demos & Promotions

Showcase your products and services in the best possible light. Animations are often more effective than speaking directly with a sales rep, so get your product demos into the hands of prospects for shorter conversion timelines.

We build out your animations to highlight functionalities, integrations, top features, key differentiators and logos for greater branding and market positioning.

Animated Web Demos

Animated Web Demos

Web demos are great sales tools to show during meetings and to host on core landing pages. Animated demos take viewers through the intricacies of your physical product or software and are perfect mediums for showing step-by-step processes.

Have a complex portal, tool or digital asset that’s hard to define at point of sale? Animated web demos are the way to go.

3D and Hybrid Videos

3D and Hybrid Videos

Our team goes well beyond 2D animation and flat illustrations. Our motion graphics team is trained in the latest 3D animation and hybrid video technologies, allowing your brand to tap into new levels of multimedia sophistication.

Fuse the strength of live action video with animations (hybrid) for additional layers of branding, product support and annotated emphasis. Or, build entire worlds from scratch with highly detailed 3D renderings that elevate your marketing.

3D animations can show your audience what you can’t with 2D or live-action videos, like the interior of a complicated mechanical product or the intangible impacts of specific services.

Looking for help with animated content?