Your Digital Strategy is Here

Your Digital Strategy is Here

With attention spans at an all-time low and information overload at a constant high, your brand needs a strategy to stand out from the crowd. 

Digital strategy focuses on online content and platforms to improve business performance, answering all of the who, what, when, where, why, and how questions so that all stakeholders are working toward the same goals.

 

Who is our target audience and how can we best engage those users?

What kind of content resonates with our audience and achieves our desired outcomes?

When and where should we share our content?

What is the timeline?

Why didn’t we hire a digital agency
to help us sooner?

To answer these questions, our team works with your marketing team and other company stakeholders to understand your industry, brand, audience and goals. And don’t worry: If you’re new to the game, we can help you define your differentiators, fine-tune your messaging, pinpoint a target audience through detailed persona development and identify marketing goals that will promote business growth.

Of course, the digital landscape is always evolving, and with that also comes shifting user expectations. We’ll build your digital strategy with flexibility in mind, while also drawing on data that informs actionable insights and confident decisions. 

As a full-service digital agency, our team can create an end-to-end marketing strategy specific to your company that includes:

Strategic Analysis:

We’ll take a look at your current brand strategy and digital presence to identify areas for improvement, such as increasing monthly site traffic, boosting conversions or improving search ranking.  

Strategy development:

After developing a rockstar digital marketing strategy, we work with your team to plan for execution.

Content creation:

Our in-house team creates high-quality, data-driven content that supports the big picture goals.

Promotion and distribution:

When your content is ready to share with the world, we can help promote it through social media, email, ads and other channels.

Metrics and reports:

We compile baseline and ongoing metrics to analyze your site performance, social media presence and more.

Ongoing analysis:

Our strategists and consultants can provide ongoing analysis of KPIs to track your success.

Tangible Business Results

Tangible Business Results

A data-driven digital strategy will always be focused on goals. Without them, your brand will quickly become lost in the digital landscape and it will be difficult to measure success.

Here at Brafton, we can help you achieve various objectives, such as:

  • Brand awareness.
  • Lead generation.
  • Sales enablement.
  • Conversion marketing.
  • Website performance.
  • Search performance.
  • Increased revenue.

How do we do it? Content marketing that informs, entertains and inspires your audience. With the right content, we can tell your brand’s story, build trust and interest, earn industry credibility, turn leads into conversions (and then customers into brand advocates), boost revenue and more.

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Content That Shines in the Digital Space

Digital content is how your brand starts a conversation with users and ideally turns them into loyal followers or customers.

By engaging with your written and visual content, your audience will learn about your product or service and connect with your brand message. These interactions are critical to moving them along the funnel and generating the business growth that your strategy is developed to achieve.

Brafton is your one-stop shop for all your content marketing needs. We can create and promote the content that supports your digital strategy.

Content Writing Services

Content Writing Services

Your web content tells your brand story and shows your product or service in action to show off your expertise, trustworthiness and value to potential customers. With a close eye on the strategy, our talented content writers are business-minded storytellers who can create blog posts, video scripts, eBooks, white papers, infographics, web pages and more.

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Social Media Marketing Services

Social Media Marketing Services

When your strategy calls for social promotion, our social media team will have it covered. From organic strategies to social ad campaigns, Brafton social media strategists use a results-driven approach to plug into your audience and capture their attention with the right content.

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Video Services

Video Services

It’s hard to compete without video in today’s digital landscape. Our video production services include animation, on-location shoots, studio productions, vox pops, explainer videos, testimonials, event coverage and more. From ideation to editing to promotion, Brafton can make your brand a video star. 

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Graphic Design

Graphic Design

Strategy meets art when our designers get involved. This digital marketing service includes infographics, white papers, eBooks, case studies, custom illustrations and more for your brand—all up to par with your visual identity and brand style guidelines. With visual content creation support, you’ll wow users with the eye-catching content that supports your strategic goals.

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Inbound and Outbound Marketing Strategies

Inbound and Outbound Marketing Strategies 

Inbound? Outbound? Both? The answer lies with your target audience—and as a leading digital marketing agency, our specialists love these kinds of questions.

While Brafton specializes in inbound marketing techniques that give your brand more bang for your buck, we won’t shy away from recommending an outbound marketing strategy if it makes sense for your business model and target audience. 

Inbound Marketing

Inbound marketing is a fan favorite because it feels more natural and generally has a higher return on investment. The idea is to create digital content and social media campaigns that spread brand awareness and subtly lead users to your website. Once they find out more about your brand in this organic way, they’re more likely to fill out a contact form, respond to an incentive or purchase your product or service.

As your digital strategy agency, Brafton can provide varied inbound marketing services, including blog writing, social media services, search engine optimization and the list goes on.

Outbound Marketing

Outbound marketing is a more traditional tactic that involves a business reaching out directly to consumers. However, it also includes direct mail, billboards and radio ads, which can be effective for certain audiences.

Bring in More Business With Digital Strategy

Bring in More Business With Digital Strategy

Digital marketing isn’t a one-time thing—especially when you want to drive consistent business growth. Our strategists and consultants will keep a close eye on your bottom line as they track your content performance and report on KPIs. 

Plus, we’ll help you adapt your strategy to the changing trends and evolving user expectations so that your digital presence is always on top.

Whether you’re looking for end-to-end digital marketing services, à la carte or something in between, our in-house team of strategists, consultants, project managers, content creators and social media specialists are ready to target your business goals.

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Are You Ready to Get More Out of Your Digital Marketing? 

LET’S STRATEGIZE