Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.
To own SERPs, drive ad revenue and promote the hell out of your marketing assets, you’re going to need more than just awesome content creators or slick tactics. Learn how a multichannel content amplification strategy can raise your marketing game in 2018.
Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.
Find out which content marketing buzzwords you should ditch.
New to multichannel content marketing? Here’s all you need to know to take your content strategy to the next level.
Learn everything you need about the switch from HTTP to HTTPS with this guide.
SERP never stays still for long, and we’ve gathered the best optimization tips for every feature you’ll use this year.
A content hub can take your brand to a whole new level. Here’s what it is and how you can create an effective content-fueled experience for your audience.
Combining email marketing with YouTube videos can boost your campaign to new heights. Here’s why you should use videos in your email marketing and how to do it.
From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.