What is Branding? [Video]
Branding means occupying a share of consumers’ minds, and much more.
Content Distribution
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Need for speed: Demystifying your PageSpeed score
Knowing how PageSpeed tools grade your site helps you understand the deeper meaning behind those results, and determine which fixes will make an impact on user experience.
How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]
Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.
Content marketing on Instagram: 5 things you need to know
Here are 5 concepts you need to know about marketing on Instagram.
Does your B2B social marketing strategy stack up?
Humans are social creatures because they need to be. Our hominid ancestors learned quickly that they could share food, care for their young and fend off predators and rival tribes more effectively in social groups. We haven’t changed much for several millennia in this regard. But we have vastly expanded our social reach and the… Read more »
When is the best time to post a blog?
If a blog post is published and no one’s around to read it, did it even happen?
#BraftonBuzz recap: Twitter experts on the future of content marketing
Hey, everyone! Phew, we just finished tweeting up a storm for our first ever #BraftonBuzz #TwitterChat and I have to say, things went swimmingly. Our hands might have cramped during the action-packed hour of rapid tweeting, but it was well worth it, and content marketers delivered great discussions on the topics we posed, which, if… Read more »
How Content Marketing and Influencer Marketing Work Together
Without relevant content, influencers have nothing to promote, and without influencers, content creators aren’t amplifying their message. Here’s how to pair the two.
What should content marketers make of the Twitter 280-character limit update?
Twice as much ad space could be a blessing or a curse for your brand.
3 lessons hip-hop has taught us about content marketing
Who is Mike Jones? Petey Pablo with better branding, basically. In many ways, the very concept of “marketing” is antithetical to the artistic purity some musical acts hold dear. Mike Jones was not the first, but maybe the most egregious example of a rapper turning that ethos on its head, using content to not only… Read more »