Inside the many analytics dashboards we live in are the web metrics that guide our reporting. Every Brafton strategist, consultant, project manager and writer is trained in Google Analytics. We also have extensive experience with other analytics tools like HubSpot, SproutSocial, Searchmetrics, Moz, SEMrush, MarketMuse and many more.
Our content analytics capabilities empower clients with business insight that fuels optimal content performance. Machine learning, text analytics and other forms of data analytics give us a glimpse into the types of content that are performing best in your industry.
We then use advanced analytics to provide extraordinarily precise recommendations for how to reach your target audience and the types of content that will help you move them through your sales cycle more effectively.