Brafton content marketers Hollie, Mike, Terez and Sonny ventured out of our Chicago office this week to attend TechWeek Chicago, a digital conference where hundreds of startups, major corporations and media groups rub shoulders and learn about the changing face of the digital marketplace.
Presentations they attended included Marc Landsberg’s “Why the Resurgence of User-Centered Design Matters for Marketers,” Yael Cosset’s “Opportunity Knocks, Disaster Blows: Avoiding big datas big messes,” and Terez even found her way into a tech in fashion panel discussion.
The team was busy snapping pictures and live-tweeting throughout the conference and we’ve documented some of their favorite events and insights. Were you at TechWeek Chicago? Let us know what presentations you enjoyed most in the comments!
Being human. If content is king then context is emperor! @marclandsberg #TechweekCHI
— Terez (@TerezBaskin) June 26, 2014
As a marketer, always over communicate; don't assume what your users or followers want/need – @marclandsberg #techweekchi
— Hollie Farrahi (@HollieFarrahi) June 26, 2014
“To create content that matters, center around human truth” Preach, @marclandsberg! #contentmarketing #techweekchi
— Hollie Farrahi (@HollieFarrahi) June 26, 2014
@terezbaskin and I stopped by the @wordpress booth to grab a pic with our favorite CMS! #techweekchi pic.twitter.com/ODVdmjcD0j
— Hollie Farrahi (@HollieFarrahi) June 26, 2014
As a marketer you are competing for attention. What are you interested in and how we can affect your behavior @tullman #techweekchi
— Terez (@TerezBaskin) June 27, 2014
No one sells a product anymore. Brands sell connections –@tullman #techweekchi
— Hollie Farrahi (@HollieFarrahi) June 27, 2014
Spend your time making sure your content gets to the right place at the right time. @tullman
— Terez (@TerezBaskin) June 27, 2014
If you’re still advertising, you really don’t get it. Build connections and customers’ loyalty, instead #techweekchi
— Hollie Farrahi (@HollieFarrahi) June 27, 2014
@tullman The best technology simply disappears – embeds itself into everyday life. #techweekchi
— Andy Friedman (@andy_friedman) June 27, 2014
Experiences are the new luxury good – @tullman #techtrends #techweekchi
— Hollie Farrahi (@HollieFarrahi) June 27, 2014
Geeking out this #TechweekCHI join me! pic.twitter.com/9quYGWsCrW
— Terez (@TerezBaskin) June 26, 2014