In Brafton’s Content Questionnaire series, Danny Wong from Shareaholic reveals which social media tactics marketers should back away from, and why they should be funny to get on his good side.
Q: What’s your idea of a perfect piece of web content?
I drool over well-researched articles that reference proprietary data, expert sources and industry analysis.
Q: What is your current content focus?
Content that drives your brand (and, of course, pageviews and conversions).
Q: What is your biggest marketing fear?
Being repetitive.
Q: What do you dislike most about your website’s appearance?
It makes my avatar look fat.
Q: What buzzwords are you guilty of using most?
Content marketing. Native advertising. Branded content.
Q: What brands do you have a marketing crush on?
Contently. Moz. HubSpot.
Q: Which results make you happiest?
The number of sites that use our content discovery and sharing tools.
Q: What marketing skill would you most like to have?
The ability to tweet a viral Tweet every time I tweet.
Q: What do you consider your greatest content marketing achievement (to date)?
One of my blog posts generated 365 links (in fewer than 365 days).
Q: If you were a type of web content, what do you think it would be?
I’d be a GIF because I always go back to the beginning.
Q: If you could do it all over again, what vertical would you work in and why?
Biz Dev. No, wait. Sales. I mean, Account Management. Uhm… what was the question, again?
Q: What personal trait are you always trying to improve?
My inability to sit still. Perhaps I need a shot of “chill out, bro.”
Q: Do you think your office environment reflects your brand?
Ping pong table. Enough said.
Q: What is your brand’s most valuable asset?
Our users, duh.
Q: What is your favorite part of the workday?
Pre-lunch, when I’m powering through tasks so I can reward myself afterwards with a sandwich.
Q: What is the quality you like best in other brands?
Transparency.
Q: What’s the quality you like least in other brands?
“Tweet something witty.”
Dishonesty.
Q: How can other brands/marketers get on your good side?
Tweet something witty.
Q: Who are your favorite writers/brand leaders (online or off)?
Shane Snow of Contently.
Q: What is your marketing pet peeve?
Fleeting traffic.
Q: What’s one social media trend that you wish would die out?
#FollowFriday. Flattered when I’m mentioned, but seriously, folks?
Q: What’s your current inspiration?
PandoDaily and their hard-hitting approach to journalism.
Q: What is your marketing motto?
Test, analyze, invest, analyze and repeat.
