Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.
Wendy Suto, president and chief executive officer of Search Circus, told online marketing news source 4Hoteliers that blogging allows a firm to publish industry news and content.
"By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly and attract new customers looking for relevant information," she explained.
In addition, blogging helps increase the number of inbound links a website builds, which also helps boost its search engine ranking, Ms Suto continued.
Furthermore, she added, blogging can lead to journalists discussing and quoting the provider.
Earlier this month, Jeremy Long Chia Teik told online news source GoodInternetMarketing.com that in order to develop a high performing blog, a business must update it regularly.
Furthermore, he urged marketers to ensure the information provided through the journal is valuable to consumers.
