A growing number of companies are using online marketing tools like search engine optimization (SEO) to help increase traffic to their sites but one expert says that an SEO campaign must also consist of quality content.

Next week Sean Jackson, CEO of content optimization company Ecordia will be speaking at a DFW Search Marketing Association meeting entitled Content Optimization – Strategies and Tactics for Improving Sales Conversions which will focus on how quality content can play a role in search engine optimization (SEO) and paid search campaigns.

Tony Wright, president of the DFW Search Marketing Association, says the use of quality content is "a key element" of any search campaign.

While the world of search engine optimization (SEO) is always changing, there appears to be a growing trend of experts suggesting that websites employ quality, original content on their site rather than just using keywords to draw traffic.

In recent months there have been multiple people in the industry who have warned those using search engine optimization (SEO) to not "write for robots" and to instead consider the people who are most likely to actually read what is on their webpage.