The report said that businesses have the opportunity to change their reputation and attract and convert new prospects through social. While general posts soliciting feedback or offering deals can help, the ability to respond directly to appeals for help or common areas of concern is among the primary benefits of social.
Fostering loyalty has also proven to be a common outcome of successful social media marketing campaigns, Social Media Today reported. Additionally, improving brand reputation with announcements of certain successes can help attract certain prospects.
Social media marketing is also often paired with content marketing campaigns. Posting headlines from original content to social accounts will drive traffic to the website and encourage prospects to share it on their own accounts. While all of this is good for SEO, it also demonstrates the quality readers see in the original content, which is as important as frequent keyword mentions in terms of SERP standing.
Brafton recently reported that businesses relying on integrated marketing campaigns that include both social and content evolve constantly to focus on more successful tactics and phase out the others. Conducting internal audits of keyword rankings will help businesses in this regard.
