Search engine optimization (SEO) is an ever-growing industry that needs to adapt with the changing of the web – and according to some experts that means a growing focus on social media.

In an interview with WebProNews‘ Chris Crum, a number of search engine optimization (SEO) experts say that social media sites like Facebook and Twitter are good for overall search engine marketing, but they may not necessarily help optimization in the same ways.

Todd Malicoat said that while organizations may want to use Facebook because of its huge membership, it’s unlikely to help with search engine optimization (SEO). However, the story changes for microblogging service Twitter.

"Twitter, on the other hand, HAS been a fairly valuable SEO tool in the same way that Facebook isn’t," he tells the site. "It helps to get your best content in front of the people that will want it in a very timely fashion."

In recent days Twitter seems to be making changes to improve upon its search engine optimization (SEO). This week the site changed the HTML title tags on user profile pages which has resulted in members finding their Twitter account as the first result when their name is searched on Google.