The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is Keyword Difficulty?
Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.
Content Mapping: How To Effectively Reach Your Target Audience
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
The Essential B2B Digital Marketing Guide
B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.
How to Use a Content Calendar to Back Your Content Strategy (+ Free Google Sheets Template)
Content calendars are the engine that power your content strategies forward. Learn the importance of putting a content calendar in place and download our Google Sheets calendar template for free to get started.
‘Above the Fold’ Episode Recap: Jeff and Francis Interview Jarod, A Real-Life Wunderkind
When he’s famous in 10 years, just remember that you heard about him on the Above the Fold podcast first.
What is Dynamic Content? (Plus 3 Use Cases to Increase Conversions)
Learn the ins and outs of dynamic content and step up your personalization game to appeal to more customers.
Email Lead Generation: How to Build Your Pipeline
Email lead generation is a top marketing priority for developing and nurturing leads. Learn about best practices for lead generation in your marketing efforts.
How to Create Your Own Content Strategy Template for Your Marketing Programs
A content strategy template will help you execute your marketing strategies. Learn how to create your own template or download ours.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.