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    SEO

    User Intent: Understanding How People Search & Why It Matters

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    Learn what user intent is, why it’s important for search engine optimization and how to tailor your content offerings to attract your target customers.

    The Top 9 Content Analysis Tools to Boost ROI

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    Learn how the right content analysis tool can help you measure and boost return on investment for your SEO marketing — and check out our list of top tools.

    5 Internal Marketing Strategies to Supercharge Employee Engagement (Infographic)

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    Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.

    Return on Ad Spend (ROAS) — What It Is And How to Maximize

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    Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.

    Content Memes: 5 Tips for Using Memes in Content Marketing

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    It’s content. It’s a meme. It’s a content meme. How can it help your marketing strategy?

    5 Interactive Content Examples Your Audience Will Love

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    Interactive content is sure to get your target audience engaged. Check out these examples of great interactive content.

    8 Do’s and Don’ts of Creating Marketing Videos — with Video Creative Director AJ Muffett

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    There’s so much “video marketing best practices” content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of the most common do’s and don’ts when it comes to creating marketing videos.

    SEO

    Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)

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    Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.

    20 Cold Email Subject Line Examples That Actually Get Responses (Infographic)

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    Here are 20 of the most effective cold email subject line examples to inspire your next campaign.