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    A content audit hack that will supercharge your social media strategy

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    Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

    Ghost blog writers: Bridging the content creation gap

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    Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.

    How to use advocacy marketing

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    Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.

    What is a digital presence?

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    What is a digital presence? Read this blog to get the full picture on how your website, social media profiles and content marketing all play a factor in your online footprint.

    7 of the best social media campaigns we’ve ever seen

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    Find out which social media campaigns resonate with audiences and set the bar higher for digital marketers.

    The problem with statistics in marketing (and how to source responsibly)

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    Statistics make for good copy, but they’re not all worthy of marketing material. Here’s advice on responsibly using secondary research in marketing.

    How to achieve top of mind awareness (TOMA) with content marketing

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    Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

    13 Pinterest FAQs: Unlocking the power of the pin

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    At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting […]

    7 excellent newsletter examples to spark ideas for your own

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    Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.