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    What is a metric in Google Analytics? (and other GA FAQs answered)

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    Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

    How to write in a conversational tone: Tips for B2B and B2C

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    A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.

    How doing nothing helped us earn a featured snippet

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    This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

    A guide to the best inbound marketing software on the market

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    From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.

    7 types of graphics for communicating with your audience

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    Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.

    7 questions marketers should ask their sales team (w/ follow-up questions)

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    Marketing and sales alignment is always beneficial for a company, but not always easy. Start collaborating with your sales team effectively by asking these key questions.

    4 ways to make marketing videos while staying socially distant

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    2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.

    Copywriting skills you need to succeed (Infographic)

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    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

    SEO

    Your comprehensive local SEO checklist for 2021 (+ free PDF checklist)

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    On-page optimization. Off-site link building. Citation and reputation management. All in one place for your local SEO needs.