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$810-$10,800 depending on the depth of the audit.
$270 per hour of work.
$405 apiece.
$1.35 per word.
Free.
Free.
At Brafton, we determine pricing based on units. Each unit is the equivalent of $135 in spend. Units can be applied across any of our services, regardless of whether or not they pertain to SEO.
Organic SEO Services
Local SEO Services
National SEO Services
SEO for Small Business
Video SEO Services
Each SEO campaign we help create, implement and analyse is backed by our experienced SEO specialists. Each SEO expert is trained on today’s best practices, and has put their skills to work for clients across industries and geographies.
Our SEO team has seen what works. We’ll help you tie strategic SEO techniques into your digital marketing efforts for the greatest impact.
Brafton staffs all its SEO experts in-house:
Create engaging copy for target audiences that is optimised to rank for specific keywords via a proprietary content development process.
Develop SEO strategies for clients and steer spend to where it can have the greatest impact; deliver analytics reports and perform keyword research.
Conduct technical SEO audits and website audits, develop audience personas, assist with website redesigns, create Search Performance Briefs and much more.
Work with strategists, consultants and writers to create graphics and web elements that are optimised for responsive website design.
Produce video content and ensure they are tagged with the proper metadata to improve visibility to search crawlers.
Manage and assist social media campaigns that are crucial for promoting content for SEO and driving traffic to webpages.
Brafton offers comprehensive website audits that help identify factors that negatively influence your site’s performance in search such as 404 errors, duplicate content, toxic links, XML sitemap issues and other factors that have some bearing on your site’s indexicality on search engine results pages.
Our website audit services are delivered in one of five packages:
On-page SEO services are more customised than our website audit packages, and this is reflected in the pricing model: 2 units per each consulting hour. A Brafton consultant can perform specific functions and bill by the hour, or be tasked with more investigative projects to help get to the core of recent changes in your site’s search performance.
A Search Performance Brief is a creative blueprint for writers that substantially increases the likelihood of ranking for a target keyword and driving qualified traffic. Used in lieu of content mapping, each brief is valued at 3 units, and includes:
A single unit equates to 100 written words. Written-word units can be applied to all of the following types of content for SEO:
All of these assets are supported by a proprietary content mapping process that is built into the cost of each unit. The only exception is any asset that receives a Search Performance Brief.
The same value of 1 unit per 100 words applies to gated assets such as white papers, eBooks, infographics, case studies, email newsletters and other forms of lead-generation content.
Benchmark analytics reports compiled through Google Analytics, Search Console and other SEO tools are free to any client who is currently enrolled to receive any SEO services.
Quarterly metrics reports that track key performance indicators, as well as conversion tracking for clients using our call-to-action services, are also complementary.
Advanced analysis including site architecture analysis and technical audit services, on the other hand, are usually billed by the hour (2 units).
The monthly or annual costs of an SEO strategy that encompasses some combination of the SEO services listed above can vary significantly depending on the needs of the business. There is no “wrong” or “right” amount to spend on a strategy, presuming the strategy is within your budget and delivers tangible ROI.
Most SEO strategies will entail some combination of the following types of SEO work:
The cost of a monthly SEO package will be different for every client, depending on what they need and which SEO services will deliver the greatest impact to their organisation.
Social media marketing helps build an audience on the most popular social networks, including LinkedIn, Facebook, Twitter, Instagram, Pinterest, SnapChat and more.
While not a direct SEO ranking signal, social media marketing can expand the reach of your content to new audiences. This helps drive traffic to your content, which in turn, can positively impact a page’s positioning in SERPs.
We offer various pricing models for social media services, including but not limited to:
